The Neighbourhood Store

A versatile concept that perfectly serves the clientele with everything from fashion competence to yoga lessons: My Fitch has two locations in Düsseldorf.

My Fitch/Düsseldorf

THE NEIGHBOURHOOD STORE

Beyond the typical prime locations of Kö & Co, Düsseldorf is rich in individual store concepts. Many customers like to shop locally in “their” district, especially when excellent service is combined with an exciting brand concept. My Fitch owner Dagmar Tegtmeyer has her roots in the event industry. “That’s why I approached things without prejudice.” About ten years ago, she started with children’s shoes and clothing in Düsseldorf-Gerresheim. It went so well that she opened a store for adults near the established shopping mile “Rethelstrasse”. Tegtmeyer launched her third project on “Tannenstrasse” in autumn 2018 while abandoning her first store. Here in the north of Düsseldorf, a microcosm of showrooms, advertising agencies, cafes, and interesting restaurants has developed. The informed clientele is correspondingly colourful. Coffee and water are always at the ready, while the courtyard is a perfect location for parties and relaxed after-shopping sessions. Tegtmeyer largely designed the interior of the old building herself. It’s a warm mix of old and new, parquet flooring, vintage furniture, and large sofas to sink into. “Here I finally have room for my brands and can present them beautifully in combination with decorative and interior design items,” she gushes. Her focus is on fashion and shoes by brands such as Essentiel Antwerp, American Vintage, UGG, New Balance, or Vans, as well as many lovingly selected accessories. She also offers a small selection for men. At My Fitch you’ll always find new things: from design steamers to current sneakers, from patterned silk dresses to room scents. The owner is more than happy to give space to new labels she has discovered: “We constantly invite designers to present their collections here.” The agenda is equally diverse, especially as Tegtmeyer organises special events at least once a month. The store even hosts yoga lessons. “We just roll out the mats right here.”

Dagmar Tegtmeyer joined the industry ten years ago as a lateral entrant, initially opening a children’s fashion store.

My fitch Department Store

Tannenstrasse 37, Düsseldorf/Germany

My fitch uptown

Achenbachstrasse 131, Düsseldorf/Germany info@my-fitch.com, www.my-fitch.com Opening: September 2018 Owner: Dagmar Tegtmeyer Employees: 4 Sales area: 130 sqm Brands: among others Au Soleil de Saint Tropez, American Vintage, Ba & sh, Colmar, D.A.T.E, Designers Remix, Essentiel Antwerp, Gestuz, Henriette Steffensen, Mos Mosh, Phil & Lui, Samsoe & Samsoe, Schott NY Shoe brands: Birkenstock, Flip Flop, Natural World, New Balance, Timberland, Primebase, UGG, Vans