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Sharing Knowledge
SHARING KNOWLEDGE Lifelong learning, development, and education: training is a priority for companies. Today, the curriculums of fashion studies range from textile science to e-commerce expertise.
“HANDS-ON JUST WORKS BETTER ON-SITE”
Holger Wellner is not only the owner of Modehaus Wellner in Hameln, but also the founder of Modehaus.de, a digitisation network for fashion houses in which Katag AG recently invested. Now an academy for Modehaus.de has been launched – with ambitious plans. Text: Martina Müllner-Seybold. Photos: Modehaus Wellner
Mr Wellner, with Modehaus.de you have created an innovative network that offers affiliated houses solutions for many questions pertaining to digitisation, including an easily adaptable web shop. Now you have launched the Modehaus.de Academy with on-site training courses in your premises in Hameln. Isn’t this a contradiction in terms of digitisation?
No. Basically, Modehaus.de is driven by the idea that everything we do in the digital sphere should support and strengthen brick-and-mortar operations. This includes digital shelf extensions, modern marketing, and even a web shop solution that is precisely tailored to the needs of our retailers. The latter is, however, developed and operated together. We strive to educate our members on digitisation and organise weekly webinars - and yet our telephones in Hameln won’t stop ringing. So far, we’ve always invited the callers to come over and explained how to use the tools on-site. This is, of course, especially fascinating, as we can demonstrate tools such as the digital shelf extension directly at the POS. With our academy, we have created the space to meet this need for training and education systematically.
The strength lies in cooperation: Holger Wellner of Modehaus Wellner is a founding member of Modehaus.de. Together with comparable fashion houses throughout Germany, the network intends to master the challenges of digitisation.
What’s the plan?
We have defined six major topics on which we want to train and educate, all challenges in the context of digitisation. They range from digital communication to web shop management. The training courses are aimed at employees, executives, or entrepreneurs and take various skill levels into account. The aim is to ultimately offer approx. 40 courses. We have started with the five topics that seemed most relevant to us.
Are the courses open to everyone?
No, we quite deliberately limit access to Modehaus.de partners. The joint organisation of training and further education is one of the many arguments in favour of joining the network. www.modehaus.de
Dan Pearlman’s Dan Academy strives to make experts and their expertise accessible.
Dan Pearlman Group EXPERTISE
Retail consultant Dan Pearlman focuses on advanced training. In masterclasses, which are organised in cooperation with Playframe, he passes on his knowledge about corporate transformation. The five modules are intended for people in mid-level management. In addition, the Dan Academy offers lectures and socalled consulting hours. The latter are a Q&A session with experts on various topics.
