Spring 2013 Season Summary by Studio One UND

Table of contents Spring 2013 Studio One Season Summary Topic

Page #

Table of contents Spring 2013 interns and teams Recognition of Excellence Award Exceptional Performance Award SWOT evaluation • Strengths • Weaknesses • Opportunities • Threats

1 2 4 5 6

Goals and Strategies Internal goals evaluation • Internal newsletters • E-news letters Studio One class presentations Applicant profile Audience development Audience comments Web analytics YouTube analytics News releases Published news releases Hometown news releases Published hometown news releases Other news release Studio One featured in local media Studio One 25th anniversary coverage Guests Action Plan • February • March • April • May Budget Graphics

14 19 44 47 49 50 51 63 69 80 81 109 111 113 119 129 134

138 139

Spring 2013 interns and teams

Back (l-r): Brian Gendreau, Marv Leier, Johnathan Metz, Jaye Millspaugh, Taylor Braith, Alex Stadnik, Nicholas Johnson, Alex Bunde, Riley Bruestle, Cory Robertson, Kellen Peters Middle (l-r): Derek Korczak, Anne Hook, Meghan Forney, Katie Baer, Katelyna Wilson, Chelsea Hay, Tasha Olson, Will Biernat, Elizabeth Denning, Averi Haugesag, Amanda Koep, Joy Jacobson, Kayla Jahraus, Kyle Kohns, Kyle, SeeRockers, Ali Strand Front (l-r): Alyssa Dooley, Molly Price, Brooke Pearson, Kristijana Dogan, Dora Bralo, Stephanie Scheurer, Jamie Eckert, Kaylar Neumann, Chelsy Grover, Stephanie Flyger, Suzanne Irwin, Monte Koshel Staff not pictured: Barry Brode, Scott Lima, Tim Pasch, Fred Remer, Dale Ricke, Lori Shafer Interns not pictured: Katelyn Devine, Kelby Leake, Olivia Faacks, Timm Uhlmann

Team leaders

Programming team

Marketing team

Weather team

Graphics team

News team

Recognition of Excellence Award Each year, students nominate teammates to receive recognition for showcasing project principle which include, communication, teamwork, quality and professionalism. Eleven students as well as one staff member received the award. Barry Brode was presented the ROE for 25 years of service with the program by Season 51â&#x20AC;&#x2122;s staff and students.

Averi Haugesag

Chelsea Hay

Kelby Leake

Brooke Pearson

Alex Stadnik

Katelyna Wilson

Kyle See-Rockers

Kyle Kohns

Johnathan Metz

Kristijana Dogan

Timm Uhlmann

Barry Brode

Exceptional Performance Award Students are honored if they stay with the program for more than five semesters. Two students reviewed this honor this season.

Brian Gendreau

Stephanie Scheurer

SWOT evaluation Strengths Strengths are positive internal factors that can be controlled by the organization. Strengths identified for the internship and the program were part of the SWOT analysis. Using some aspects of the strengths helped in both the recruiting efforts and networking opportunities for current interns. Internship

Networking • •

•

• •

•

The chance to meet new people in Studio One, guest speakers and community members out on shoots. A chance to grow and develop as students, also build professional relationships. o To capitalize on this strength Studio One implemented the “25 special people” campaign, coming from the 25 year anniversary. Guest speakers came to speak with interns about their respected field. Also, many students showed dedication to networking by attending conferences hours away. Contests o North Dakota Professional Communicators o Society of Professional Journalists o Northwest Broadcast News Association Workshops – Fargo, ND o Emmy on the Road Workshops Networking trip – Minneapolis, MN o Target Field/Twins o Target Corporate Headquarters o Kare 11 25 Special People (Fall 2012 and Spring 2013) o Josh Andersen, Studio One alum o Amy Unrau Norstedt, Studio One alum o Matt Saari, Studio One alum o Dr. Robert Boyd, former UND Vice President of Student Affairs and member of the Studio One Hall of Fame o Katie Hale, Studio One alum o Adam Caskey, Studio One alum o Victoria Hvaring Garza, Studio One alum – marketing team o Ekeze Enubazor, Studio One alum- marketing team o Eric Beutler, Studio One alum – marketing team o Brynn Radcliffe, Studio One alum – marketing team o Mari Boe, Studio One alum – graphics/programming team o Jessica Denny (Omdahl), Studio One alum – news/programming team 6

Any major • •

o Tamara Bralo, Studio One intern’s mother, news team o Brian Shawn, Studio One Alumni, Regional Communications Officer with Red Cross o Shannon Brewer-Riggs, Studio One alumna, Managing Director at LANE

Students with any major can join Studio One , which is a benefit by not limiting the applicants. Using information from the applicant profile showed that students from 10 different majors applied for the fall 2013 semester. o To distribute the message of Studio One to many majors the marketing team selected a broad range of classes for classroom presentations. Marketing team members also individually went to their own classes for a more diverse class selection. Booths were placed in many different locations across campus, in an attempt to talk to the widest range of students.

Program

Represents community •

Studio One represents UND and the Grand Forks community well. o Promoting awareness about Studio One to the Grand Forks community is important and there are several ways that was done. Many interns participated in the Big Event on April 27, 2013 to help clean up the community and benefit those that may need a little help. There was also an article in the book for the 130th Founders Day which covered the 25 year anniversary. In the Alumni Review an article discusses the anniversary and the new Studio One Scholarship, it in part focused on the first recipient Brian Gendreau. It also focused on alumni donations making so much possible. There was a 25 year news release written to promote the anniversary as well.

Weaknesses

Weaknesses are internal factors that can be controlled by the organization. The weaknesses identified for the internship and the program at the beginning of the semester was used in the SWOT analysis. It is beneficial determining what weaknesses the organization was facing in order to strengthen them.

In the goals and strategy section of the paper the marketing team focused on goals that would strengthen our weaknesses. One of the major weaknesses the internship had been facing for a number of semesters was the lack of internal communication between different teams. This semester the marketing team focused on closing this gap. In order to 7

accomplish this goal the team developed an internal competition. This competition started at the beginning of recruitment. There were a series of easily achievable tasks. A few of the tasks included helping the marketing team with classroom presentations, volunteering at booths, and promoting by wearing the Studio One t-shirt and upload it to social media. This competition was continued to the end of the semester by encouraging interns invite guests to the show. This has provided large audience sizes during the live show even after recruitment season. The average audience size per show this season was over 19 per show and 44 percent of all guests were invited by friends or family.

The result of the internal competition was successful. Out of the 28 non-marketing interns, all 28 have participated in the internal competition. This is the first semester the competition has been in place. The communication and involvement between the teams seems to be beneficial in marketing the program. In future semesters the competition should be continued to encourage interaction between teams.

Internal competition participants 28

Interns who Participated Number of Non-Marketing Interns

28 0

Below are the weaknesses that were identified at the beginning of the semester. In bold in the weaknesses, the team addressed several of the weaknesses in marketing strategies over the season. Weaknesses in a SWOT analysis are qualities that prevent organizations from accomplishing their full potential, goals or objectives. To be a weakness the quality can be controlled by the organization. The internship Time commitment

The amount of time interns need to put into Studio One, especially for reporters, can be difficult for college students. • Stressing how valuable of hands-on experience is in college and managing time will be beneficial for future careers. o During booths and classroom presentations we emphasized the time commitment is what you put into it. Different positions entail more time than others. It is important to emphasis how managing your time in college can prepare you for your future. Limited amount of interns •

•

There are a larger number of students who apply for an internship compared to the number of intern spots available. • This can be a good thing, because it shows competitiveness and provides us with the most qualified candidates. o The marketing team stressed the importance of competitiveness. It allows Studio One to pick from a wide number of applicants who are excellent candidates for the internship positions. o Interns this semester consist of 6 freshman, 5 sophomores, 8 juniors and 19 seniors. This allows younger students to re-apply for future positions and stay involved with the program longer. All interns formally meet only at orientation • •

This causes a separation between the different intern teams. Bridging this gap can help fix the communication barriers and bring students together on all teams. o In the marketing plan we stressed get all teams involved through internal competitions. At the end of the semester interns will come together for a volunteer event, The Big Event, and an end of season party. Our goal was to implement the competition. Out of the 38 interns, 28 participated (74%) in the internal competition. Limited number of computers in the News Room •

At times there are not enough computers available for students in the News Room. This can make it difficult for interns who need to use specific programs on the computers to get things done. 9

o Due to uncontrollable factors the marketing team was unable to get more computers in the News Room or EZ News software on more computers. A large factor of that is due to the cost of getting another computer and more software. Equipment schedule conflicts •

There are sometimes scheduling conflicts with the limited amount of equipment available for students to take out on shoots. o There was not enough money to buy more field equipment for students. Only appeals to a few select majors •

As we noticed at the Involvement Expo, many of the students' majors do not match up well with the subject matter of the internship. o During classroom presentations and booths, the marketing team emphasized any major can apply for the position. It is important to get a range of students with a variety of skills because of the many different positions offered. Out of the applicants who applied for during Spring 2013, 26% of the applicants where not communication, marketing, graphic design or atmospheric science majors. A few number of internships offered •

With a limited number of students per team, a lot is left up to the individual of another member of the team is not available. o EX. Reporters having to shoot their whole package if the few photographers/other reporters are unavailable. Unpaid •

Unpaid internships mean students have to have at least 1 part-time job in order to live comfortably through the semester. This creates time problems and financial stress. o During classroom presentations and booths we emphasized how you can receive school credit and receive hands-on experience. We were also able to emphasize how anyone could receive arts and science credits. Now Studio One now offers a $500 scholarship for interns. o Results from the all student survey showed students value hands-on experience. The marketing team expressed how you can gain a hands-on experience with this internship. Sometimes stories are out of date •

Some stories may be out of date when then are rebroadcasted. o The relevance at the time is currently out of our control, because Studio One only produces a weekly show. o The DCT does not post weathercast segments to YouTube because of time sensitivity.

The program Limited markets •

Content has national appeal, but it makes it difficult to reach new markets in other states because if the requirements they have to be their markets. • Studio One can identify if there are larger markets it wants to enter and find stories that would fit the requirements to be in that market. o A lot of the markets from last semester were not able to take outside programs they needed at least 50% of the information to be in their community. No “App” available •

People are switching from watching television when it airs to online when they have time. • Studio One can continue uploading the website with clips from the show. During booths or classroom presentations we can create QR Codes that bring people directly to the recent stories. o We do not have enough resources. Maintaining viewers •

A lot of new viewers come from new interns. Friends and family members watch what their friend/family member has made and when they leave their internship, lose interest in the show o In the marketing plan we implemented a “Like” Campaign. This campaign helps viewers to come back week-to-week that maintain our viewers. The digital communications team worked to put up YouTube videos as the show was being aired. This allowed viewers to watch and share stories right away. o DCT also is directly emailed to people who may have an interest in specific stories. For example the package on car wash and Altru stories. Content •

Although aimed towards a Grand Forks/UND audience, many of our viewers in other states may not fully understand or appreciate the stories that are shown on our show. o Reporters wrote their scripts to appeal nationally. This helps give the show relevance to many demographics. Studio One does not have a mobile website •

There are limited resources to have a mobile site at this time. It would be beneficial for the program because there is a trend in accessing mobile sites through smartphones. o Not enough resources to have a mobile website. According to the all student survey, 65 percent of students use their phones to check social media sites.

Our show is not in HD â&#x20AC;˘

The budget for switching everything to HD is extremely expensive but something to update in the future. o Not enough resources Only the telecast is advertised â&#x20AC;˘

Advertising the entire telecast schedule with the channels would inform a larger audience. o Our digital communications team worked on posting stories on Facebook and Twitter. Inconsistent domains â&#x20AC;˘

It can be difficult searching for Studio One on the website and social media sites with different domains, Studio One and Studio 1. o There was not enough time to change everything.

Opportunities

At the start of the season, there were many opportunities that we were able to capitalize on to better both the Studio One internship and the program. A few of the most important opportunities were making a larger presence in 100 classrooms and also through social media websites. Throughout the semester, out of the 40+ classroom presentations, at least half were to 100 level or low 200 level classes, where they mainly consist of students freshman or sophomore in standing. The use of social media also increased the awareness of the program on a local (UND) and also public (in the community) level. Creating a few campaigns through these social media networks helped us accomplish our goals for the season such as amount of likes added compared to previous seasons and also getting more followers on twitter. A few of the public events have been consistent throughout the past such as the big event but we also have capitalized on others like a PA read at the basketball game and an attempt to have an ad in the Dakota Student at the UND hockey game. Our work in developing larger audiences was also addressed by informing high schools and attempting to have larger groups attend different shows. There were 4 high schools that

attended different shows along with other groups in the community that helped us reach our goal for weekly audience attendance.

Threats

Internship Other paid internships - Paid internships may be more attractive to students.

We understand the stresses of being a student and the fact that Studio One does not offer pay. However, we have stressed the Studio One scholarship. • We capitalized on hands on experience as an aspect of being an intern, considering this was most important to students. Think the program is only for interns/ TV personality •

Students who are not eligible for internships may not consider volunteering for the program. • • Program

We address the fact that students are able to volunteer for the program in classroom presentations, booths and radio events. We reached out to graphic design, weather, aviation, marketing and communication classes to inform students the Studio One internship is for more than people interested in television.

Compete with other news stations at 5 p.m. - Other news stations are better known and potentially viewed as more credible than Studio One. •

We offer the chance to be a part of a live audience and give behind the scene tours, which is unique to Studio One.

Viewers are choosing other mediums to watch news - Technology offers many options to watch hear or read about news, i.e. online news. • • • •

We have branched out to Facebook, Twitter and YouTube. We also have an official website. Our Twitter followers increased by 15%, and Facebook increased by 10%. This is in part due to the new position of social media producer.

Staying current - Studio One’s news packages may not be the most current stories. • •

Digital Communications Team gets show up right away. Viewers are able to watch news reported that day on social media.

Goals and strategies The marketing team developed goals at the beginning of the spring 2013 semester. This is an evaluation of those goals. The goals are in teal and the actual results are in red.

Recruitment goals: • •

Goal: 75 applicants Breakdown of Results: 67 applicants external applicant grade levels o 25 internal apps o 42 external apps Class presentations • Goal: 45 classroom presentations • Results: 40 classroom presentations Booths • Goal: 11 booths o 2 Union, 2 Gamble, 2 outside O’Kelly, 1 Wellness Center, 1 Merrifield, 1 Wilkerson, 1 Link, • Results: 11 booths o 2 Union, 2 Gamble, 2 O’kelly, 2 Wellness, 1 Merrifield, 1 Wilkerson, 1 Health and Wellness Expo o The booth outside O’Kelly had coffee o The first booth at the Wellness Center had water and a healthy snack – the second only had water. The marketing team checked with Wellness Center staff to plan booth around busy times o Booths were strategically placed to reach our target audience o Booths included the prize wheel to encourage interaction Promo items • Goal: Order at least two useful Studio One promotional items o We chose a variety of promotional items to give away at booths and during internal and external competitions • Results: o Magnets o Stickers o Chip clips o Insulated coffee tumblers Advertisements Goal: Reach our target audience through effective advertising. Results: • Table tents: o Wilkerson o Squires o Terrace

•

Java jackets: o Stomping Grounds o Caribou • Posters o Posters were designed and displayed around campus buildings and in resident halls o Pamphlets were developed with information about visiting a live show. These will be distributed to the Greater Grand Forks Convention & Visitors Bureau • Electronic billboards o Billboards in Memorial Union and Gamble on channels 98.1 & 3.  The billboards were displayed throughout campus televisions to promote Studio One. • Listserv o Three listserv email announcements were sent to the following departments to increase the students’ awareness of the internships available.  Marketing  Communication  Atmospheric sciences Radio promotion: • Goal: five radio days • Results: One radio day o One radio day due to a change in DJ Facebook Advertising Campaign: • Goal: One advertising campaign for Studio One internships • Results: o Advertising campaign targeted towards UND students, specifically freshman, sophomores & juniors

Facebook “Like to Win” Campaign: • Goal: One contest to keep audience checking Facebook page • Results: o “Like to Win” campaign helped encourage weekly sharing and visiting the Studio One Facebook page  Contest encourage weekly “liking” of Studio One’s Facebook “Like to Win” post  A finalist was picked each week  Contestants could like the photo every week to be eligible for the grand prize at the end of the semester Nomination forms: • Goal: For each intern to turn in a nomination form • Results: About 15 interns out of 38 turned in nomination forms Display case at the Memorial Union o Goal: One Display case at the Union o Results: Display case at the Memorial Union promoted internships and the 25th anniversary of the program. T-shirt days o Goal: Two T-shirt days o Marketing team wore T-shirts at booths to increase show awareness twice during the season

Audience development goals • •

Goal: 13 audience members per show Results: 19 audience members per show o Invited local and on campus organizations o Competition between interns for the most audience members helped build audience o One teacher offered extra credit to students who attend a show about 15 students showed up for the extra credit

Community service/awareness goals • • • • •

Goal: The Big Event, April 27th, 2013 Goal: PA announcement at UND home basketball game Goal: On campus food drive, TBD Goal: Alerus Center event, TBD o We are on the list of organizations to help with the next event. Results: o The marketing team participated in The Big Event. o We had a 15-second announcement at one of the men’s basketball games after the recruitment deadline o The team did not have a campus food drive or help with an Alerus Center event

Social media goals

Facebook likes (6% increase) o The marketing team will post stories and host trivia contests on our Facebook page.  Start of the season: - 811  Goal: 893  Results: 861 • Twitter followers (33% increase) o The marketing team will tweet stories and tag appropriate Twitter accounts  Start of the season: 233 followers  Goal: 268 followers  Results: 310 followers (as of May 15, 2013) o Increase follower retweets o Goal: 25 retweets o Results: #RetweettoEat campaign generated 104 retweets • YouTube views (36.8% increase) o We will post packages the day of the show so reporters and featured guests will have easy access to the stories.  Start of the season: 51,964 views  Goal: 70,600  Results: 71,095 (as of May 15,2013) • Blogger views (41.6% increase) o Start of the season: 1710 page views o Goal: 2000 page views o Results: 2,421page views

•

Internal goals

Internal competitions • Goal: One audience development competition between interns o Which intern can invite, and have the most attendees to Studio One shows throughout the semester • Goal: One marketing team competition o Which team helps market the most (i.e. attendance at booths, classroom presentations) • Results: Nearly all interns participated in either the audience development or marketing team competitions Internal newsletters • Goal: Once a week • Results: Every other week E-news letters • Goal: 3 e-news letters sent to both internal and to all alumni o First Monday of the month (March, April and May) • Results: 3 e-news letters sent to both internal and to all alumni o The e-newsletters were sent out at to the beginning of the month but not necessarily in the first week 17

Two Alumni guest speakers • Goal: Two alumni speakers during the semester • Results: The team hosted two guest speakers through Skype interviews o Brian Shawn – Communication Specialist with the American Red Cross | Fargo, N.D. o Shannon Riggs – Managing Director at LANE (PR, Digital Marketing and Investor Relations) | San Francisco Bay Area One field trip for the marketing team • Goal: The marketing team wanted to plan one field trip to learn about marketing at a local business • Results: The team visited SimmonsFlint, a full service agency in Grand Forks, N.D.

Internal goals evaluation Audience development competition The audience development competition was established to encourage interns to invite guests to the show. The audience adds an additional aspect the program when Studio One produces a live show. There are many people who are important to invite to show such as guests who were interviewed, potential student interns, the public, family and friends. Everyone involved in the program has the opportunity to invite many of these people to the show. The goal of this competition is to ensure interns are inviting people they know to attend a live production. The competition has proven to be successful. During the spring 2012 semester the average audience size was six guests per. During the fall 2012 the average audience size was 13.37 guests per show. This semester, spring 2013, we have an average of 19.7 guests per show. The research goes back to the majority of our guests coming from students who invited them to the show and high schools.

Average audience size

19.7

Season 51

13.37

Season 50 Season 49

12.27

Season 48

12.8 14.9

Season 47 0

Audience members invited by interns

Invited by S1 Intern

217

Audience Members Attended

â&#x20AC;˘

100

150

Data provided by audience development surveys for both charts 19

Marketing team competition The marketing team competition was established to encourage all Studio One interns to help with recruitment and increase communication between all of the teams. All of the interns were divided up into three teams. The teams included a news team (silver), programming (black) team and a team comprised of weather, graphics and a few production members (red).

The goal is for each intern to earn points for their team. The team with the most points will win an end of the season pizza party. The way an intern could win points was by volunteering at a booth, speaking at a classroom presentation, nominating someone for the internship, wearing the Studio One shirt on t-shirt days, participating in recruitment events and inviting guests to the show.

Overall a major of the interns participated in the competition. Out of the 38 interns in Studio One 28 participated. It was a great way to strengthen the internal bonds between the teams. It also helped the marketing team with recruitment of the internship and the program. The winner for the inaugural season was the News Team.

Internal competition standings

50 45 40 35 30 25 20 15 10 5 0

46 36

Internal newsletters

News Programming Weather/production/ graphics

Internal newsletters, â&#x20AC;&#x153;Back to You,â&#x20AC;? were sent out to everyone in Studio One biweekly. This newsletter informed everyone in the program of what was happing during the following week. It was beneficial during recruitment season. It provided information to interns of when booths were on campus, classroom presentations and when to wear their Studio One t-shirt. It also encouraged the internal competition because it showed the rankings of which team was winning. After the 20

recruitment season the newsletter provided information on the social media campaigns, statistics on top stories and guest interviews.

E-news Ketters Every semester members of the marketing team interview alumni. The team members interview the alumni about what positions they had in Studio One, what their experience was like, what they are doing now and how Studio One benefited their careers. This semester E-newsletters were sent out on the beginning of March and April. There was also an E-news letter sent out in May.

Below are some of the statistics about how many people clicked the newsletter, when they clicked the newsletter, how they accessed the newsletter and where they were in the world. The majority of viewers click to view the e-news letter right when it is sent out. This shows that e-news letters live only a day. The viewers are also accessing the e-news letter primarily through Facebook and direct e-mail.

March E-Mews letters/stats Tips for staying inspired as a graphic designer By: Meghan Forney

Some people struggle to find their creative side while others flourish. One Studio One alumna shares tips for keeping graphic design projects original.

Kelsey Dahl, works in the marketing department at Sanford Health in Bismarck, N.D. During her time at Studio One, she worked as an electronic graphic designer. “I learned a lot about designing graphics for news stories that quickly grab the viewer’s attention. Studio One taught me the difference between viewing graphics on a television screen/monitor versus other mediums,” she says. Here are her tips for inspiring innovative ideas.

Dahl's seven tips for keeping graphic design ideas fresh: 1. Go online. She says getting inspired is as easy as getting online. Online workshops and tutorials are a great way to get excited and start a new project. She recommends Lynda and Adobe for finding great for tutorials as well as new software information and tips. 2. Gather ideas. Work with other graphic designers to develop original elements. Everyone has his or her own design style and there is always something to learn or try from another designer. 3. Challenge yourself. Don’t pass up a project because you don’t think that you can do it. Start with a positive attitude and it will be that much more rewarding when you successfully finish. 4. Observe your surroundings. Pay attention to designs that catch your eye. I can’t help but think of how something was designed/created when I see any visual piece. Whether it is a billboard you see while driving, a brochure at the doctor’s office or a commercial on TV…there is always something to inspire you. 5. Push the limits. Many companies have brand standards that need to be followed. It is easy to fall into a rut using the same colors and fonts every day. Try to push the boundaries within the company standards. This will help inspire you and keep your mind sharp when working on future projects. 6. Read design articles. They can promote new software tips and tricks that keep you designing ‘out-of-the-box’. Liquid Treat offers weekly subscriptions and features trendy compositions on the site. 7. Be competitive. Browse company logos or participate in an online logo contest. You will learn from the other designers, work on projects that you normally wouldn’t and receive feedback from designers and clients. “All of these ideas combined will help keep a designer's mind fresh and excited for the next project” explains Dahl. She emphasizes the importance of having fun while being creative. “I know that I continue to grow as a designer and feel that my skills continue to improve as I gain more experience in my profession.”

Four tips for the aspiring freelancer By: Kayla Jahraus

Many people dream of being their own boss. Creating your own hours, choosing which clients to represent and getting your name into the business world independently seems like the perfect career for some. Ivy (Arnesen) Maday, a Studio One alumna, talks about being your own manager. She says she got a solid start in the field during her college internship with Studio One.

During her two semesters at Studio One, Maday was on the programming and production teams. Her positions included: feature reporter, camera operator, producer and co-anchor. She says these jobs were a vital asset when she was ready to look for a post-graduation career. “My roles at Studio One helped me understand how pressure packed television can be and how to effectively work with the television media,” she explains. After graduation, Maday worked at a corporate job for five years. She soon discovered she wanted more flexibility in her career and decided to break out on her own. She now works as a freelance public relations specialist. Maday has worked with a variety of clients, including a vodka company, fitness centers and a family resort business. Her adjustable schedule has become very important. “I recently had a baby and this role allows me to set my own schedule and have the freedom to juggle both work and family,” she says. Maday offers some tips for making it in the world of freelance:

Maday's tips for the freelancer: 1. It’s all about connections. The most important thing that you can do is put yourself out there. Network, network, network! 2. Never be afraid to think big. You do not always need to come from a big city or company to get an important job. Sometimes being the small kid on the block has its advantages. I got my first client from posting an ad on Craig's List offering PR services to small companies who couldn't afford to hire a big agency. 3. Remain two steps ahead. Plan accordingly! Figure out major things like finances, logistics and details before you embark on this journey. Freelancing can be challenging and if you find yourself without a client for a month, you need to be prepared. 4. Make yourself known. Taking advantage of the opportunities offered through social media can be a big asset. Market yourself at all times! It might be surprising, but things like your Twitter feed, Instagram page and your LinkedIn profile might land you a client when you least expect it.

Maday has moved away from the state of North Dakota for some time, but says she will never forget some fundamental lessons from her internship and the northern culture. “It's very important to respect deadlines, call people back and answer emails if you want to work with someone in the future. The ‘North Dakota nice’ philosophy goes a long way in the PR industry!”

Five tips for making it in radio By: Molly Price

The ability to make it in the broadcasting industry may seem easy. Some think all you need is a good speaking voice and the skill of conversation. One radio producer and Studio One alumna gives insight into the workday on the airways. Kelly (Gullickson) Madison has been in media for more than 20 years and exudes a passion for radio and journalism that goes far beyond the capacity to keep a conversation going.

Madison graduated from the University of North Dakota with a bachelor's degree in journalism from the College of Communication. She says she was lucky enough to be a part of Studio One in its first couple years of production. Back then, the show was only 30 minutes. She worked in various positions including: floor manager, technical director, audio operator, graphics generator, and producer. Madison says radio has always been an interest and that Studio One aided in her knowledge of both the technical and teamwork skills that go into producing a great show. “Studio One professionals are always there to push you to the next step,” she says. Not only was she in Studio One when they produced a half an hour show but she was there when they switched over to a full hour program. She remembers the rush of making that change and how rewarding it felt when she and her team were able to produce a successful longer show.

After college, Madison worked for a number of different jobs including radio stations in Grand Forks such as KFJM, KNOX, KCNN, and KJKJ. She later moved to the warm and sunny Phoenix, Ariz. where she worked at KBAQ radio. Somewhere in between radio, Madison switched over to working on the corporate side of the workforce and worked for two-then Fortune 500 companies, Circuit City and Insight Enterprises. Although she enjoyed working for large companies, she realized that her true passion was broadcasting. Currently, she is settled in Tempe, Ariz. where she says she loves her job and team at KJZZ radio.

This ambitious alumna says dealing with pressure on the job reminds her of childhood lessons. “It’s like riding a bike. Even when it’s really scary, you’ve got to learn from the mistakes [and learn how to better yourself from them.]” Madison says in radio and journalism, curiosity does not necessarily kill the cat. Being inquisitive and digging deep to get answers can be the most important part of telling a story. “Being a good journalist isn’t about being the smartest person in the room. [Learn] how to take information you get from others [and better yourself],” she explains.

Madison's five tips to help ambitious journalists: 1. Be open to new ideas and opportunities. Don’t be afraid to get out there and try new things. Make a statement for yourself by letting others know you're there to learn. In order to gain experience and knowledge, you have to be tenacious and let yourself be free to new ventures. Even if it may seem scary and unfamiliar, let yourself try it. This will allow you to cultivate new relationships and enhance your network of opportunities.

2. Be curious and learn how to listen. Urge yourself to learn more. Be polite, yet don’t be afraid to ask the tough questions. Sometimes you’ve got to get your hands dirty. You never know what little nuggets of beauty can come your way [when you listen]. 3. Listen to your editor. There are times you are going to want to let your ego fly and protect the hard work you have just created. Allow others to give you positive feedback and better yourself from their expertise. 4. Be an expert in many fields. Try and learn about as much as you can. Gain knowledge and experience by taking the time to listen to those who are experts in their field. Knowing a little bit about everything can go a long way. 5. Love what you do. Don’t be afraid to love what you do! The right environment of supportive coworkers and supervisors can help your talents flourish. Radio may not be for those seeking a 9-5 job, but for those looking an adrenaline filled occupation, reporting could be the perfect fit.

April E-Mews letters/stats Asking for opportunities – making it in sports marketing By: Kayla Jahraus

Many career opportunities happen when we least expect them, but for Studio One alumnus Max Huber, he says you just have to ask for them.

Huber’s road to a sports marketing career started when he was a freshman at the University of North Dakota. He spent one semester as a Studio One intern where he was a sports reporter and camera operator. During his time with the program he says he thought the UND women’s soccer sports announcer could use some improvement and asked the coach if he could take over the position. He took the unpaid position of a public address announcer for different UND sporting events.

Huber later became an events management/marketing team intern with the UND Athletics Department. He received recognition for his dedication. When the Marketing Director left, he took on major responsibilities in event coordination. After graduating, Huber was offered a position as a marketing coordinator at Ralph Engelstad Arena and a year later moved into a full-time role as the director of event marketing and group sales. In addition to his full time job, he also emceed home hockey and football games as well as announcing for other UND teams

Two years later, Huber and his wife moved to St. Paul, Minn. to take on new challenges. He worked for the St. Paul Saints Professional Baseball Club as the Director of Special Events. A year and a half into his job he was asked by a friend to join his staff at row27 Sports Marketing. The company, row27 specializes in promoting teams through interactive websites and app development. Huber currently is an account executive with the business.

Six guidelines for success in sports marketing Huber offers some tips for gaining and maintaining a career in promoting athletics. • Pay your dues in the minors. I believe in internships and the experience that people are able to gain from them. They might not be the most glamorous of roles, but it gives you a better appreciation of how things work in a sports environment. • Get an agent. Networking is extremely important and it isn't just about getting someone’s card. Get to know them and ask them how they were able to succeed in their position and get to where they are. Ask them where they've failed and what it taught them. These same people may be the ones to hire you someday. So send out emails, make phone calls, attend seminars and meet people. • Know your X’s and O’s. The sports marketing and event world, when you really look at it, is a constant. The things that change are the people involved and what they are able to accomplish. A basketball game is a basketball game, but what happens at that game, on the court and entertainment-wise, is the variable. So see what others are doing out there. There is no shame in "stealing" an idea from another team/organization. That is how it works in this world! • Don’t be afraid to strike-out. The worst that can happen is someone says "no" to your idea. Keep your mind sharp and think of new ways to engage your fans and your audience. That one cutting-edge idea might make a season or at the very least make a fans day. When 34

it comes down to it, it is about the fan and keeping them coming back. If they have a great time at an event, win-lose-or draw, the chances are they will return and become an even bigger fan than before. That crazy, outlandish idea may morph itself into something absolutely brilliant. • Substitute when needed. Whether it is brainstorming or asking a colleague about a specific sales technique, put your pride aside and get the most out of your connections. There are many people in this industry that have been around the block and have more experience than I could ever hope for. They might not have the answer, but they may be able to guide you to a solution. • Take time-outs. It is very easy to work too much and too hard when you are in sports. It is an extremely competitive field and it forces people to think that they need to work all the time. This does not mean that you can slack off, but know your limits and take a day off when you need one. I struggled with this at [previous jobs] and was at every single event, working seven days a week for a month or more straight. There are more important things in life than work. Huber seized opportunities throughout his career, but he says his start with Studio One encouraged him to feel confident to pursue potential prospects. “It got me to be that much more comfortable working in a team setting, being in a media-based role and it really helped with my decision-making skills. It also helped me along my career-path as I was able to understand what it meant to be a good leader, role model, teacher and mentor,” he says. Huber adds that he is always looking for ways to give back and help others. He knows from experience that asking for a chance can be the first stride towards a successful career.

Three minutes to energize, entertain and inform By: Meghan Forney

A typical morning weathercast last just a few minutes. Within a short window, meteorologists have the challenge of keeping viewers from changing the channel while incorporating the sciences into an engaging segment. “You have to have energy. You’re not only there to inform people, but you have to entertain them too, and you have to do it in three minutes” Schroeder says.

Brian Schroeder, Studio One alumnus, knows about keeping viewers tuned into the forecast. He currently works as the weather caster on the morning and noon weather in Lima, Ohio. He says his internship at Studio One helped him prepare for his current career. “Studio One was always the icing on the cake,” Schroeder explains. “The way it was run and the product that was put out was always top of the line.” Putting together the morning shows can be a complex process. Brian says it’s a combination of math, dedication and waking up with the early birds.

Brian’s five facts about the meteorologist’s workday:

1. Early alarms. Schroeder works as a morning weathercaster. His day typically starts at 2:30 a.m. and he’s at the station by 3:30 a.m. On the bright side, his work day wraps up at 1:00 p.m. 2. Accurate. Some people believe forecasts are only 50% accurate, but according to Schroeder, meteorologists are able to predict forecasts closer to 80% accuracy. “I have half a dozen or more models to choose from to make my forecast. There’s a lot more information out there and it’s in a very useful format, making forecasts much more accurate.” 3. Math and physics. The amount of math and physics required to become a meteorologist is similar to that of an engineer. “We are required to take multiple semesters of calculus, physics and also differential equations and statistics.” 4. Not all forecasts are created equal. There are easy days, and there are days where you could spend hours looking over information. Those are usually the tough forecasts, when you’re predicting severe weather such as heavy snow, severe thunderstorms or heavy rain. 5. Folklore. “Don’t believe all the folklore you hear. Some folklore is more science based such as ‘red sky at night, sailor’s delight’ where as others are merely myths.” Despite the challenges of the job, like an early wake up, there are benefits to relaying the weather. “I’d like to think part of my job is keeping people safe and helping them prepare their day,” explains Schroeder. He emphasizes the importance enjoying the workday. “You have to like what you’re doing. The worst situation I’ve been in is a job you don’t like that doesn’t pay well and it will really take its toll on you. Work a little harder. Learn how to write, shoot and edit, or for reporters, get in front of the green screen. Don’t be afraid to take one step backwards so you can take two steps forward.”

May E-Mewsletters/stats Making it in the news business By: Kayla Jahraus

The persistence of Wile E. Coyote chasing after the Road Runner is constant. He doesn’t succeed at catching his speedy target but this furry character never gives up. Studio One alumna, Amy UnrauNorstedt, works as a weekend news anchor/producer and a multimedia journalist with KVLY Valley News Live in Fargo, N.D. Her work day has some similar aspects to a Merrie Melodies cartoon. For this reporter, the pursuit of a story is continuous.

She says her time at the University of North Dakota helped prepare her for her future career. She interned for six semesters with Studio One, working as a news reporter, feature reporter, stage manager, Headline News Team reporter, co-anchor, spotlight reporter and as the assistant news director. “Studio One gave me the ability to think and react quickly. When you're out in the field reporting, there are a lot of tough decisions you have to make. Studio One gave me the opportunity to acquire this skill before my job and livelihood depended on that ability,” she says.

Right before she graduated, she applied at KVLY. At the time, the job seemed as elusive as the Road Runner. “The news director…took a long time to fill positions. I dropped off and emailed my résumé, cover letter and demo that April, called him every couple of weeks to see if he was ready to hire and then finally in June, he invited me in for an interview and hired me the next day,” she says. Unrau-Norstedt is a familiar face in the eastern part of N.D. She stays busy anchoring and producing content for Valley News Live. She has some tips for keeping up in the news business and catching great stories.

Tips for making it in the news business: 1. Be more than just a voice. News directors want to see how you act on TV, so the more creative stand-ups you can do as a student, the better. 2. Remember “The Golden Rule.” News can be a stressful job to have. It's filled with deadlines, nerves and pressure. In that atmosphere, people can be tough to work with. Don't let it get to you and always treat people with respect. 3. Keep it fresh. Watch your station's stories, your competitors' stories and stories from outside your market. It is easy to "feel safe" in a job, but sometimes that security can lead to complacency. Look at other people's work, learn from it and challenge yourself to be creative with your writing, camera shots, edits and voice style. 4. Be a “yes” person. This is especially true when you are new in the business. If you get assigned a story that you think is difficult to execute, don't quit. Try as hard as you can to tell the story. Also, during my first year, I never turned down the opportunity to come in on my day off. Sounds crazy, but I felt lucky to have my job and I wanted to prove that I wanted what was best for the station. 5. Don’t be afraid to toot your own horn. Whether you're having a tough time landing a job, or you have a job and had a really bad day on air, it's going to be okay. There isn't always going to be someone like the staff members at Studio One to tell you that you're

awesome. You have to tell yourself. When you are positive, everything is easier.

Unrau-Norstedt’s experience gives some great insight for those pursuing a career. Never giving up on goals does pay off. She illustrates that new graduates can catch a career though hard work and determination. “Find what makes you happy, and incorporate it into your life. Whether it’s family, faith, a hobby, etc., if you're happy with yourself, you'll be happier in your career. And who knows, maybe your good attitude will rub off on others,” she says.

Eight tips for shooting quality video By: Meghan Forney

Capturing a story through videography can be challenging. One Studio One alumnus knows the ins-and-outs of producing a top-notch story. Shawn Engel says it takes hard work, dedication and enthusiasm. “Helping to tell people’s emotional stories is my passion,” he explains.

Shawn Engel currently works at UnitedHealthcare, in Minneapolis, Minn. He is the senior videographer as well as a video editor, in the video production department. He says his internship at Studio One gave him the experience needed to land his first job after college. “Studio One instilled in me many important values like integrity, compassion, and the importance of maintaining strong relationships,” he explains. “It taught me if you want to be successful you have to stay true to commitments and always meet deadlines.”

Engel’s eight tips to capturing great video: 1. Hold your shots for at least 10 seconds. If you allow yourself to hold the frame for at least 10 seconds you can guarantee you get the focus and exposure correct before you move onto the next visual. 2. Lighting. Make sure you light the subjects in interviews on the correct side. One easy trick to remember is to sandwich the reporter and interviewee in-between you and the main [key] light. 3. Look for special moments. Anticipating “moments” is important to getting a great video. 4. Get close-ups. A close-up is your best friend during editing. Close-ups can be used to transition the scene, or get from one side of the room to another. 5. Shoot in sequences. Shooting video in sequences will allow you to better edit your footage together. Try to remember tight shot, medium shot, wide shot. Also try adding extreme tight shots and extreme wide shots. Using these techniques together will add a lot to your footage. 6. Always capture extra footage. It’s better to have too much, rather than not enough. 7. Don’t rely on the tripod. Getting great video is hard work. It requires different angles and a lot of on and off the tripod. 8. Take the time to properly mic someone. Having good audio is just as important as having creative visuals. This seasoned videographer knows the pay-off of putting the fundamentals into play. Engel has several award-winning stories including Ride 2 Recovery. “Ride 2 Recovery is a nonprofit that helps injured veterans recover from the physical and emotional wounds of war, by using cycling as a way to help heal mentally.” Engel followed the riders through their eight day, 530 mile journey from Ground Zero in New York City, to Shanksville, Pa. to their last stop, the Pentagon in Washington D.C. “There were many struggles and triumphs along the way, but in the end we came up with a piece that was very well received by everyone.” The video, Ride 2 Recovery won many national awards including three Telly Awards, seven Communicator Awards and four Hermes Awards.

Above all, Engel stresses the importance of being creative in your work. “Even if you’re feeling rushed, take the time to think and shoot creatively, it will make you stand out above the rest.” You can view more of Shawn’s work here.

Studio One Blass Oresentations Date Spring Expo 1.

1/30

2/4

1/30

2/5 4. 2/6 2/6 5. 2/6 6.

2/7

2/12

10. 2/12 11. 2/12 12. 2/12 13. 2/13 14. 2/13 15. 2/14 16. 2/14

Time

Class

10 am

Intro to University Life 3 pm Intro to Effective Study Skills 2 pm Atmospheric Sciences Gamble Booth 10 am Comm 212 Interpersonal Communication Memorial Union Booth 11 am Comm 212 Interpersonal Communication 9:30 am Comm 212 Interpersonal Communication 11 am Comm 212 Interpersonal Communication 12:30 pm Comm 212 Interpersonal Communication 9:30 am Art 110 10 am

ATSC 110

3 pm

ATSC 110

2pm

8 am 1pm

9:30am

ATSC 110 ATSC 110 Com 102

17. 2/15

11 am

ENGL 225 Intro to Creative Writing Business 101

19. 2/15

2 pm

Business 101

18. 2/15

12:30pm

Leadership 101

1 pm

Business 101

Location Memorial Union O’Kelly 125 O’Kelly 301 Odegard 107

Teacher

Presenting

Lauren Payne Lauren Payne Fred Remer

Chelsea/Nic k Meghan

O’Kelly 221

Dave Potter

O’Kelly 301

O’Kelly 101 O’Kelly 157 O’Kelly 101

Hughes 227 Odegard 114 Gamble 315 Odegard

Odegard 114 Odegard 114 Merrifiel d 300 Merr 111 Gamble 270 Gamble 270 Gamble 270

Chelsy

Mary Hasleru d Opp Ian Mabry Fred Remer Kristin Powell Fred Remer Alan Bohro Alan Bohro Stephen Rendahl Geoff Peck Glenn Miller Glenn Miller Glenn Miller

1 5

Applied 1

Nick

3 1

1 1

Alex

Kayla

Kyle/Chelsy

Chelsy

Dave Potter

Mary Hasleru d Opp Megan Bell

Signed up 8

Nick

Kayla/Kyle

1 7

Brooke/Alex

Alex/Brooke

Kyle

Kyle/Chelsy Chelsea/Ann e none Kayla

1 5 1

1 1

1 0 1

20. 2/19 21. 2/20 2/19

22. 2/20

23. 02/25 02/24

2pm 1pm 9:50 – 12:05 1pm 2pm

ENGL 226 Intro to Film ENGL 221 Intro to creative writing Gamble Booth Tech 422

MRKT 305

Merr 111

Starcher 235 Gamble 7

24. 2/25

10am – 4:40pm 5:30pm

25. 2/25

5:30pm

27. 02/26

12:30 pm

29. 02/27

10am

American Meteorology Society PYSCI 115

30. 02/27

11am

SOC 110

Gamble 1

32. 02/28

11am

FA 150

HFAC 202

34. 03/04

9am

Engl 308

26. 02/26

28. 02/26

31. 02/27

33. 02/28 35. 03/04 36. 03/04 37. 03/05 38. 03/05 39. 03/05 40. 3/6 Survey signups

11 am

5:15pm

12pm

12:30pm 5pm 6pm

9:30am 11am

3:30pm 1PM

Beginning of

Health & Wellness Expo MRKT 201 Personal marketing MRKT 305

Merr 300

GEOG 151 Human Geography Soc 110

PYSCI 115

MRKT 330 Alpha Phi Sorority Delta Gamma Sorority Com 428 Media History MRKT 311 Com 352 Writing for PR Span 202

Wellness Center Gamble 270

Gamble 5 Okelly 334

Gamble 1 Clifford 353

Gamble 1

Gamble 355 Gamble 212 Universit y Ave Universit y Ave Merr 214 Gamble 145 Merr 216 Merrifiel d 313

Chris Jacobs Kimberl y Stewart

Kyle

Lynda Kenney Sandi Luck

Kayla

Traci Kovar

Molly/Lizz (no Suz)

Gregory Wald Enru Wang Frank White

Mark Jendrysi k Gabriel Kilzer Mark Jendrysi k Gary Towne Connie Bateman Daniella ---

Richard Shafer Brent Baker Richard Shafer Debra Maury

Brooke/Alex

Kyle

1 1 5

12 7

Alex/Kyle

Meg / Kyle (no Suz) Jon Metz (no Suz)

Meg

Nick

Alex (no Suz) Brooke

Molly/Kyle Chelsy

Alex/Suz Suz

Nick

0 0 0 0 0 0 2 0 3 0

0 0

semester Spring 2013 applicants that signed up in previous semesters for information who applied this season: Fall 2012 Spring 2012

Event

40 Classroom presentations 11 Booths

Beginning of semester survey Total

17 2

# of Sign Ups

# of Applications

Success Rate

11%

91 28

154

10 1

11% 4%

10%

It is interesting to note that of the 42 external applications, 17 of them were from students who signed up to receive more information during the fall 2012 recruitment and two of the applicants signed up in the spring of 2012. During the fall 2012 recruitment we had 225 students sign up for more information, showing that during times of high recruitment, more students are likely to apply in following semesters. These stats enforce the idea that by keeping our presence known for extended periods of time, we are able to attract students who may not be ready to apply right away. Below is an idea of what the numbers look like in percentages.

10%

of students who signed up for more information applied this season

45%

of applicants signed up for more information in previous semesters

76%

of external applications came from people who signed up for more information at some point in time Nearly

1/3 of new spring applicants requested information in the fall

Applicant Orofile Studio One had a total of 67 applicants for the spring 2013 semester. There were 25 returning applicants and 42 new applicants. The following information was gathered from the applications received applying for the fall 2013 semester.

Table 1

How did applicants find out about internship opportunities Booth Classroom Presentation Friend Teacher Recommended Nominated Listserv/email Table Tent Poster Radio Tour Website Community Event Night Life Other

0 0 0 0 0 0 0

2 2

Applicants

Table 1 describes how applicants found out about the internship opportunity.

Table 2 Applicant̵s ear in ollege

Sophomore 40% Junior 27%

Freshman 17% Senior 15% Grad 3% Table 2 describes the applicant’s year in college when they applied for the internship.

Table 3 Applicants ajor Communication Marketing

Atmospheric Sciences

Graphic Design Other

Applicants Major

Table 3 describes the applicant’s major

Table 4

Marketing Staff Sports Reporter Reporter Production Crew Weather Team Electronic Graphic Designer Photographer Associate Producer Co-Anchor Weather Anchor News Anchor Sport Anchor Graphics Director Marketing Director Assistant Director Assitant News Director Weather Producer Producer Director

0 0 0 0 0 0 0 0 0

1 1 1 1

4 4

Table 4 describes the positions the applicant’s applied for, for the fall 2013 semester.

Audience development The audience development team saw a 48.6% increase in attendance over the spring 2013 semester from the fall 2012 season. The chart below illustrates the number of attendees over the semester and average show day audience size from the past five seasons.

Audience attendance

217 166 144

146

135

Spring 2011

Fall 2011

Spring 2012

Fall 2012

Spring 2013

number of attendees over the semester average show day size (to nearest whole number)

The chart below shows how many audience members we had on each show day of the spring 2013 semester and how they found out about the show.

Audience Bomments Tour guides hand out surveys to audience members on show day. The short questionnaire asks for feedback about our program. Positive comments •

• • • • • •

• • • • • • • • • • • • • • • • • • • •

So impressed with the professionalism of the students – what a great example of how UND prepares our students for the “real world’ as alumni. So much fun to be a part of. Everyone is so nice, courteous and friendly. Great job! Very professional. So interesting to watch a live show! Great show! "Great job tour guides! Everyone looks greatvery snazzy!" "Solid tour by marketing team: professional and welcoming Great energy in all parts of the show. Guest interviews were engaging and educational. Barry looking sharp as usual." Very nice set up. Lots of money. Was really cool. It was fantastic. Was great. Thanks for having us. It was really cool, I like it a lot. Was very well done, very well prepared. Made me feel legit, well done. It was good. A+ Great, really interesting Great show! Very organized. Anchor Ali was awesome! "Enjoyed the weather group- answered questions had the time for us. Friendly, professional staff- thanks" "Excellent show. Informative tour. Great weather dept. everyone was very helpful and friendly!" Very professional. "Great! Very interesting! Great students! Great presentation." Awesome wx studio- cool new stuff. It was very impressive! Very interesting and professional! Good job ya'll, great experience! Exceptional: The studio set up, the professional demeanor and the hands on experience are truly preparing these people to perform and lead the way in this industry.

Negative comments/suggestions •

•

"Strange, unrelated ending. Very good mechanics throughout the show. Main anchors can use a distracting amount of hands (playing with pen too much). I enjoyed the sports anchor; he just needs to minimize reading errors. Screen interviews. The guest was very monotone. Professional staff. Professional graphics. Work on natural communication with anchorsconversation seemed faked. Vary commercials.

Web analytics The Studio One website uses Google Analytics to track views and popular content. The following charts give an overview of visitor behaviors when visiting the site over the spring 2013 semester.

Go to this report http://www.studio1.und.edu/index.html http://www.studio1.…

www.studio1.und.edu/index.html [DEFAULT]

Jan 12, 2013 May 7, 2013

All Traffic % of visits: 100.00%

Explorer Site Usage

Visits 300

150

February 2013

Visits

March 2013

Pages / Visit

April 2013

Avg. Visit Duration

May 2013

% New Visits

Bounce Rate

7,889

1.67

00:01:21

68.89%

74.45%

% of Total: 100.00% (7,889)

Site Avg: 1.67 (0.00%)

Site Avg: 00:01:21 (0.00%)

Site Avg: 68.89% (0.00%)

Site Avg: 74.45% (0.00%)

Source / Medium

Visits

Pages / Visit

Avg. Visit Duration

% New Visits

Bounce Rate

(direct) / (none)

2,336

1.31