S&D ISSUE 51
ICC Expands To A New Retail Warehouse In Pomona text by Michael Nott photos by Fotohaus
INTERNATIONAL COATINGS COMPANY (ICC), OPENED THEIR NEW RETAIL OUTLET IN MARCH THIS YEAR. THE NEW SHOP AND SHOWROOM IS DIRECTLY ACROSS THE ROAD FROM THEIR EXISTING WAREHOUSE WHICH WE FEATURED IN ISSUE 20 IN 2019.
Their original warehouse included their offices, storage, receiving and dispatch as well as their sales department. The distinctive and funky façade, resembling a spread of paint colour swatches, as well as the reception and office spaces, were designed by Bruce Rowlands. The warehouse section was designed and built by Grid Transmission. The façade makes the building clearly stand out from the other surrounding warehouses and makes ICC unmissable. Over the past few years ICC has grown steadily and they needed to expand their premises. In addition, they wanted to establish a distinct retail outlet and showroom separated from their warehousing space. The new outlet is much more convenient for customers as ICC’s full range of products is clearly displayed and customers can browse at leisure. It includes a colour wall where customers can see samples in larger panels to get a better idea of what their paint will look like, other display boards for different finishes, and their custom tinting department.
33