Strike Magazine Saint Augustine Issue 03

Page 32

NO ONE TRUE ANYTHING is Leading the Way for High-End Sustainable Fashion By Abby Martos

It all started with an idea, so many ideas–in fact–that fashion designer and visionary Jake Posner had no choice but to get straight to work making his vision a reality. A brand that was made to not make sense, NO ONE TRUE ANYTHING, or NOTA, takes a new angle on high-end sustainable fashion. Born from a creative who instinctually pursues new perspectives, NOTA inspires people to dig deeper into the NON/SENSE and find the true meaning behind every story. Jake Posner is a clever and charismatic twenty-something from London with an inherent love for fashion and the act of creating. His unique perception of the world and people manifests itself in his designs and the way he conducts his business, captivating his onlookers in a world of boundless possibilities and a true expression of humanity. The dream to start his own business came to him overnight–in a literal dream–following a series of challenges occurring in his early adulthood where he was forced to leave school at only sixteen, much to the criticism of his peers and family. True to his nature, however, he took a fresh look at his situation, a view from a new perspective, and used it as the fuel to his fire, ultimately bringing NOTA into existence. A true reflection of his own character, Jake’s brand is every bit as engaging and inspiring as he is. NO ONE TRUE ANYTHING is rooted in luxury streetwear, with unisex designs and a minimalistic aesthetic that withstands the test of time. NOTA is for anyone and everyone, regardless of age, gender, or class. Its branding breaks down words Model: Ryusuke Tagaki into syllables to reflect the way that Posner–who lives with dyslexia– processes different words. Posner’s vision creates multidimensional meaning out of words and lines and forces his audience to explore various interpretations of a single idea. This unique way of visualizing and processing words makes it possible for Posner to share his vision of a brand with no limitations on creativity. I was fortunate enough to have the opportunity to chat with Jake about NOTA– how it came to be and what’s still yet to come–and how he is managing to navigate through the realm of sustainable fashion. Sporting one of his own hoodies from his DE-BUT collection, he breaks down his philosophy on sustainability’s role in fashion and how he handles the responsibility of maintaining a sustainable brand.


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