ENTERTAINMENT VERTICAL
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Sub-Vertical Hyper Growth 210% TO GOAL Media & Publishing’s CP Brian Neal and CSM John Smolen have done an amazing job convincing clients in this historically late to the game business area of the value of Facebook.
NBC Network & Netflix PREMIUM VIDEO
Answers.com, a SMB referral at the end of Q4, has grown with the help of prioritized tools and education that has propelled the account to go from just under $2M in 2013 to $10.5M YTD
Entertainment’s Dave Yang, Emily Kinniard, and Jack Wiese convinced NBC to becoming the first television network to use autoplay video ads to promote their midseason shows And as Netflix shifted their strategy to establishing their brand and doubling down on original content, the Streaming team of Business Lead Mike Rooney & CSM Tom O’Reilly worked closely with the client to prove that Facebook is an invaluable brand building tool. Netflix ran Premium Auto Play Video for the second season of Orange is the New Black, reaching over 18 million people in their target demo (Females 21-49) and driving over six million video views in one day.
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Jib Jab 7220% YoY GROWTH
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Live Nation
CUSTOM AUDIENCES VERIFIED EVENTS
Our Live Events team (CP Ashley Bradbury & CSM Amelia Rossi) partnered with the Public Content and Platform Partnership teams to create and execute a first-of-its-kind deal with Live Nation for Beyoncé and Jay Z’s “On the Run Tour.” The team paired Reach & Frequency campaigns with Custom Audiences to maximize reach and drive efficient retargeting. It was also the first concert to use Facebook’s new Verified Events product, making it easier for fans to discover and buy tickets on Facebook. Not only was this the Live Nation’s largest investment in Facebook to-date, we received the commitment to move budget from other channels for upcoming promotions of the tour.
Jib Jab is a digital entertainment publisher that specializes in personalized e-cards. By building a strategy that delivered significant activity for Jib Jab’s holiday tentpoles, the team has proved that Facebook is Jib Jab’s most valuable marketing channel and secured over $1.3M this quarter for 7220% YOY growth!
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Home Entertainment MAI Unit
Wesley Mitchell has demonstrated McGuyverlike skill by leveraging the MAI ad unit to drive direct sales of home entertainment via iTunes. This initiative will generate $2M+ dollars (28% of his pod’s revenue) this quarter from advertisers such as Warner Bros, Universal Pictures and Sony Pictures.
THE POWER PITCH: TRAINING IN ACTION I
THE ENTIRE TEAM IS USING A CLIENT-FIRST APPROACH TO CONVERSATIONS WITH OUR PARTNERS, LEADING WITH CLEAR BUSINESS CHALLENGES, AND PROVIDING RELEVANT PROOF POINTS. THE RESULTS HAVE BEEN IMMEDIATE. CP RACHEL ELAM USED THE FOUR POINT PITCH WITH TOUGH MUDDER TO SECURE THEIR FIRST EVER BRANDING TEST WITH US. THIS IS HUGE CONSIDERING THE CATEGORY HAS BEEN EXCLUSIVELY DR FOR AS LONG AS THEY’VE RUN ON FACEBOOK. MUSIC CP KEVIN CARR USED THE POWER PITCH FRAMEWORK WHEN MEETING WITH THE CMO OF SIRIUS XM, RESULTING IN THEIR ACCELERATING A PARTNERSHIP WITH DATALOGIX, AND TAKING THE FIRST STEPS TOWARDS A COMPREHENSIVE, CLOSED LOOP MEASUREMENT STUDY THAT WILL ALLOW US TO PROVE OUR VALUE AGAINST THEIR LARGEST MEDIA CHANNEL, DIRECT MAIL.