PART THREE_SOLUTIONS
Punto X Anna Meroni, with Gabriele Cervetta and Alessio Marchesi1
Punto X is the name of a system of products, services and expertise, able to offer food solutions that are personalised to meet the needs of specific contexts-of-use. Solutions are based on traditional local, fresh organic and dietetic (meaning specially designed around dietary advice) meals, either “ready to eat” cold, or “ready to heat”, whose requirements for personalisation arise from the different local conditions and personal situation of the user. They are intended for use in contexts where access to food is reduced, i.e. where the 1 This project is the result of team work, here reported by the authors: within the framework of text by Anna Meroni, Gabriele Cervetta has written concerning “Brand Identity” and Alessio Marchesi concerning “Becoming a Solution Oriented Partnership”
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possibility or ability to organise an appropriate and satisfactory diet is limited by both physiological and/or logistic and cultural conditions. Contexts-of-use To understand context-of-use in detail we must specify the characteristics of the context we are referring to and the needs which arise from it. Together these form the demand reference framework, or metacontext-of-use, for the system. This is the sum of the characteristics of specific contexts seen through two filters: one relating to the possibility of outlining common food profiles (meal typologies suitable for specific users) and
Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales of over $11 billion, 68,000 employees, and nearly 50 manufacturing and technology research centres around the globe. Through continuous efforts in bold innovation and design, Whirlpool aims to enhance trust and satisfaction in consumers. Services are the latest challenge: with several smart cooking systems they are working on, indicating this direction. This research project was an opportunity to gain experience and knowledge about more service oriented offerings.