The Net Effect Vol IV Issue 4

This is just a very short list of the possible questions you should ask when creating your customer avatar.

Creating this avatar is time consuming and tedious for some, and many business owners skip right over this exercise. Don’t!!!! Skipping this exercise is a mistake.

The answers to these questions will create a clear picture of your potential clients. It also helps you to figure out where your clients are spending their time in the social media space.

Not all social media sites are created equal!

Simply put, not all social media sites are for all people.

For example, if I had a restaurant I might use twitter several times a day to interact with my customers. I could let them know of the daily soups, entrees and desserts. I could tweet and let them know of the featured item of the day. I could also tweet out when the fresh catch of the day had arrived. There are many ways I could use Twitter each day to interact with my customers. I could use Facebook too in the manner as Twitter. I would need to do my research and find out what platform my customers used more.

That doesn’t mean I would abandon other platforms, I would use the one they are on most of the time. This is the place where I will put more of my time and effort. I would not send 20 tweets a day to my customers if they are not responding to them and it doesn’t help them or my business.

As a restaurant owner I may be in Linkedin, but my presence there would be more for professional networking, not getting new customers into my restaurant.

While the networking is important, I won’t spend as much time here as I would spend getting people into my restaurant. The same would apply to the time I spend on my website and blog. I need the website to give people information about my restaurant, but I might find that the social media side of marketing draws more people into the restaurant, thus more of my time should be spent in that part of marketing.