Alliance Real Estate's Home Selling Presentation by Berkshire Hathaway HomeServices Alliance Real Estate

HOMESELLING

proposal

©2024 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.

you!

OUR FOCUS IS

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THINKING OF SELLING YOUR HOME? If you are like most people, you are excited or nervous, or perhaps a bit of both, at the prospect of selling your home! It is, after all, a significant milestone in your life. I’m looking forward to getting to know you and showing you all the wonderful tools, services and knowledge I possess to help you achieve your goals. Selling real estate is a complex business. Mistakes can be very expensive! Chances are you do not spend each day, every day, year in and year out, immersed in the real estate process, studying and working. This is what I do! Real estate agents come in all varieties with very different approaches and very different levels of experience, dedication, and quality of service. It is my pledge to you to bring you the highest level of professionalism, care, knowledge and integrity. My focus is you! I truly understand that when you are in the process of buying or selling real estate, one of the largest investments you will make, both an analytical and an intuitive understanding of the market is absolutely imperative. I have perfected my skills and knowledge in both of these areas! My understanding of the intricate details of home and community research, comparative market analysis, well-practiced negotiation, contract submission and time constraints, inspections and resolutions, title, survey and appraisal issues, all combine to give you better guidance and ultimately a stronger return on your investment.

THE PLAN TO SELL YOUR HOME

WE START OUT BY LISTENING • Every home tells a story… what is your home’s story? How long have you been here? How did you find your home? What memories have you made here? • What do you feel are the most appealing features of your home and property? • What unique features does this property have that differentiate it from similar properties? What upgrades have you made? • What do you regard as the most attractive features of your neighborhood/location? What aspects of your current home do you most hope to find in your next home? • Do you have any special terms or conditions for the sale of your property? • Are you aware of any problems or concerns regarding your property or neighborhood?

Our time spent together will be all about ... YOU, your goals, what you want to accomplish, your needs, your timeframe. YOU and the SALE OF YOUR HOME! Help me to understand how I can best help you!

• What is your motivation and time frame for selling? • Do you have specific expectations as to the selling price of your property?

We Listen… We Understand… We Care…

• Are there specific activities you want to see included in the marketing of your home? • What were the most positive/negative aspects of your previous homeselling experiences? • What is the best way to communicate with you? What phone numbers and email addresses should I use?

THE PLAN TO SELL YOUR HOME

We Make A Difference!

YOU HAVE QUESTIONS... WE HAVE ANSWERS • Who are we? • How long will it take to sell your home? • How do we market your home? • How much is your home worth? • How can we make a difference for you?

I will present a solid plan to sell your home based on its unique features along with extensive research of your neighborhood, comparable properties that are for sale, properties that have recently sold, and current micro and macro market trends.

• How do we protect you? • What do we charge?

THE PLAN TO SELL YOUR HOME

Your investment is too great to cut corners! I can’t wait to show you what we can accomplish together!

OUR GOALS ARE... • to help you establish a well-thought-out initial list price based on an in-depth analysis of the current micro market around your home as well as an understanding of macro market trends,

• to expose your home to the broadest number of potential buyers possible in a manner that results in a maximum number of home showings,

• to provide excellent communication, tailored to your preferences, allowing you to understand where you are in the homeselling process and what your options are, then presenting you with complete information so that YOU can make informed decisions, and

• to negotiate the best contract on your home including price, but explaining the importance of additional terms of sale, as well as soundness of your buyer, to provide a seamless, hassle-free closing you can feel good about.

THE PLAN TO SELL YOUR HOME

WE STRONGLY BELIEVE IN THESE SIMPLE IDEAS... • to treat our customers as we would want to be treated, • to go above and beyond in all endeavors… a thing worth doing is worth doing well, • to approach life and work with honor, integrity, enthusiasm, and dedication, • to always strive for self-improvement, and • to understand and hold dear the honor that is offered when a client trusts us with the purchase or sale of a home, and the responsibility that comes with that trust.

THE PLAN TO SELL YOUR HOME

Before we even list your home, I have already STARTED working hard to sell your home!

START OUT STRONG • Research ensures accurate assessment of the benefits and features of your home. This is crucial in the development of proper pricing and marketing strategies. • Analyzing the inventory of comparable active properties and recently sold homes, along with micro and macro economic trends, allows me to develop a strong, effective plan to list and sell your home. • Researching tax and title information on your home, as well as special assessment, loan and utility information, allows buyers to feel comfortable with the total cost of homeownership, and helps ensure we have no surprises at the eleventh hour. • Gathering and presenting buyer financing plans helps buyers easily move from dreaming of owning your home to actually placing an offer on your home. • Recommending improvements for listing your home can help you net the highest price. • Detailing the listing and showing process, as well as the selling process, helps you prepare for showings, negotiations, inspections, title, survey, appraisal, and closing, with no surprises. • Understanding your concerns allows me to address what is most important to you.

THE PLAN TO SELL YOUR HOME

SELLING A HOME IS SELLING A LIFESTYLE It’s helping people as they decide where their children will go to school, where they will shop and eat, how they will spend their free time, how long they will spend in their cars… it is listening, learning, and promoting community amenities that will be exciting to them!

THE PLAN TO SELL YOUR HOME

Our marketing starts out by promoting lifestyles that can be enjoyed in and around your home, along with your home’s wonderful amenities!

OUR MISSION Berkshire Hathaway HomeServices Alliance Real Estate has a proud heritage as a leader in the real estate industry. From that legacy we will continue to build the best real estate company and be the provider of choice by creating a superior experience for our clients and an exceptional environment for our outstanding family of agents to grow and prosper. We will be a credit and inspiration to the communities we serve.

WHO WE ARE Berkshire Hathaway HomeServices Alliance Real Estate is a company of energetic real estate professionals who take pride in developing and maintaining honest, trusting, long-term relationships. We approach our work with a strong commitment to achievement, productivity, hard work, and success. We network together, so you have an army of agents and a solid corporate team standing behind your home sale. Our dedication to the highest level of service is based on our alliance with our clients, colleagues, business partners and the community at large. We continually strive to exceed our clients’ expectations, bringing full service and added value to each and every real estate transaction. Above all, we have an uncompromising commitment to the highest principles of professionalism and integrity.

THE PLAN TO SELL YOUR HOME

STRENGTH INTEGRITY TRUST

WHY CHOOSE US? Berkshire Hathaway is...

• One of the World’s Most Respected Companies — Barron’s • One of the World’s Most Admired Companies — Fortune • A worldwide holding company whose chairman and CEO, Warren Buffett, is among the world’s most influential people, according to Time Magazine.

• Known for operational excellence, demonstrated integrity, and a flawless reputation.

“I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices does not have? I don’t think you could find one!”

• Providing cutting edge tools, technology, and training to protect and maximize your investment.

Warren Buffett, Chairman and CEO

• Bringing the definitive mark of stability, strength, and above all, quality to the real estate market. • A company that seeks value: great brands, great products, and strong leadership. We are honored to have been selected to be a part of that standout team!

• Adding to the experience, assets, and relationships that make us your most valued homebuying partner.

THE PLAN TO SELL YOUR HOME

Berkshire Hathaway, Inc.

HONESTY INTEGRITY TRUST

WE ARE HOMESERVICES OF AMERICA AND WE ARE CELEBRATING! a Berkshire Hathaway affiliate... • Berkshire Hathaway HomeServices Alliance Real Estate is honored to earn a place among the coveted HomeServices of America owned companies. That selection was based on our outstanding leadership team, our first-class staff, and the phenomenal achievements of our family of sales professionals. • With $1.1 Billion dollars in closed sales in 2022, Berkshire Hathaway HomeServices Alliance Real Estate is proud of all the individuals and families we have helped! • We help thousands of individuals and families find their Forever Home every year! • HomeServices of America was the #1 real estate company in the United States in 2022 (based on 2021 data) for real estate units sold according to Real Trends. The company has 44,560 agents across 928 offices, and growing! • Sharing resources with our sister company, ReeceNichols, our family of companies is # 1 throughout Missouri and Kansas!

THE PLAN TO SELL YOUR HOME

Warren Buffett looks for the best well-run companies to buy and lets them continue to operate as-is. He won’t buy a company unless the operators are willing to stay in place.

Why work with an Alliance Real Estate REALTOR ® ?

PROFESSIONALISM... WHAT IT MEANS TO YOU • Working with an Alliance real estate professional can be the difference between selling your home and having it linger on the market… it can be the difference between realizing your full net equity and leaving money on the table… it is the difference that makes the difference. As your trusted adviser, I will guide you not only with valuable experience and advice, but with the collective knowledge of a team of expert advisers, from relocation, e-lead, marketing, closing and accounting specialists, to the best managers in the region! • Pricing is both a science and an art. An understanding of the market and comparable active and sold properties is imperative to proper pricing. Understanding local market trends and area business and environmental changes is impactful on the sale of your home. Having a sense of the unique features of your home, how they will affect a buyer’s mindset, and how listing and showing your home as ‘best in class’ will help you net the most money, will play a crucial part in the sale of this important asset. At Alliance Real Estate, we immerse ourselves in the factors and conditions that affect the sale of real property. • Marketing makes a difference. Our marketing is strategic and synergistic so that the whole is greater than the sum of the parts. After considered pricing and positioning is established, our marketing tools and strategies go to work to expose your home to the most buyers, capturing their interest. • Negotiations are a crucial point in the sale of your home. My training and experience with contract negotiations means I am comfortable fearlessly representing you in the sale of your home. What’s more, company training and weekly dialogue regarding best practices and real-life situations means I am already familiar with and prepared for all facets of the home sale process.

THE PLAN TO SELL YOUR HOME

UNCOMPROMISING VALUES Innovation With the latest technology, cutting-edge tools, and a global website that delivers the details of your home in 13 languages, 2 units of measure, and over 48 currencies on 5 continents and 37 countries, you can be confident that your home is getting the exposure it should, with a user experience second to none. This is just one of our latest innovations to give you all the advantages when you list with us!

Integrity With strong legal counsel for our company and comprehensive continuing education for our agents, you can be confident you are being well taken care of. At the forefront of our approach is maintaining integrity, putting honesty and fairness at the core of our representation.

Knowledge The breadth and depth of subject matter imperative to the industry is considerable. Keeping abreast of that subject matter, maintaining expertise in a dynamic and ever-changing world is definitely a full-time job. That is why classes, presentations, and studying goes on all day, every day in our offices.

Care Without heart, without care, without individual attention, all the knowledge and innovation in the world will not deliver the service you deserve. At Alliance Real Estate we are large enough to provide the tools, technology and service you need, but small enough that our leadership, managers, and fellow agents will know the details of your home, and will take an interest in making sure that you receive the best service and the best results!

THE PLAN TO SELL YOUR HOME

property

MARKETING YOUR

THE GOALS OF EFFECTIVE MARKETING Exposure... Exposure... Exposure At Berkshire Hathaway HomeServices Alliance Real Estate, we promote your property to the home-buying public and to virtually every real estate agent in the metro area through a diverse array of advertising and marketing media. Our comprehensive approach is designed to reach the largest number of qualified buyers and to position your property as advantageously as possible in terms of price, condition, and amenities.

Sales & Marketing Guarantee It is not enough to measure success simply by the sale of property. We understand your satisfaction depends on consistent, continuous communication and on professional, service-oriented representation. The comprehensive nature of our care is exemplified by the close attention our sales associates pay to the individual needs of our clients. Should you feel that we have not fulfilled our promises, you are entitled to terminate the Exclusive Right to Sell agreement by giving us 24 hours written notice of the reasons for termination and the opportunity to correct the default during the notice period. Sincerely, Kevin Goffstein President Berkshire Hathaway HomeServices Alliance Real Estate kgoffstein@bhhsall.com 636.733.5005

THE PLAN TO SELL YOUR HOME

My promotional menu provides sellers with a flexible marketing approach, including:

• property preparation assessment, • pricing strategy, • eye-catching signage, • agent-to-agent MLS advertising, • agent-to-agent direct marketing, • open house promotions, • multi-tiered Internet advertising, • professional brochures and marketing materials, and • direct mail promotions.

HOW BUYERS FIND THE HOME THEY PURCHASE While 86% of all buyers find the home they purchase through their real estate agent, REALTOR® signs, or Internet advertising that REALTORS® provide, over 90% of all buyers begin their home search on the Internet!

Homebuyers may use several information sources in their search process, but they are most likely to find the home they actually purchase through a real estate sales professional.

51%

<1%

28% 3% PRINT

AGENT

INTERNET

(AGENT PROVIDED)

6% HOME BUILDER

6% FRIEND NEIGHBOR RELATIVE

* Source: National Association of REALTORS Profile of Home Buyers and Sellers

THE PLAN TO SELL YOUR HOME

KNEW THE SELLER

YARD SIGN (AGENT)

The effectiveness of print advertising has diminished over the years as Internet usage explodes. While homebuyers may start their home search by touring open houses, statistics reveal that less than 1% of homebuyers actually end up purchasing a home from an open house viewing. Understanding how homebuyers search for homes, and ultimately find the home they purchase allows Alliance Real Estate to market your home effectively to maximize exposure and facilitate a home sale!

COMPREHENSIVE MARKETING PROGRAM Property Preparation Assessment Staging your home for showings is key to a successful sale. Suggestions will be given about how to best showcase your home, generally and room-by-room. Attention will also be given to the exterior to maximize the home’s curb appeal to prospective buyers.

Pricing Strategy Solid up-to-date market information will be provided, including recent sales and current listings, to help you price your house realistically. Correct pricing is critical to the probability of a quick sale at the most advantageous price. Unrealistic pricing is the major cause of excessive days on market and “shopworn” listings – those that cause prospective buyers to wonder if something is wrong with the house. Overpricing actually helps sell competing houses by making those listings look like better values compared to yours. An unrealistic initial asking price for the house most often results in a below-market selling price.

Just Listed

Alliance Real Estate

Eye-Catching Signage Signage will be installed as soon as the house is ready to show and information about it is available in all eight Alliance Real Estate offices. A distinctive cabernet-colored “For Sale” sign will be placed at the front of the house, giving direct numbers that prospective buyers can call to get immediate information. Calls that prospective buyers make from the property signs and our unique voice/text riders often produce excellent prospects because buyers have already shown an interest in the neighborhood and in your particular property.

THE PLAN TO SELL YOUR HOME

COMPREHENSIVE MARKETING PROGRAM Agent-to-Agent MLS Advertising Within 48 hours of a signed listing contract, your home will be placed in the MLS, reaching virtually every REALTOR® in the marketplace. Information about it is immediately sent to all agents’ buyers in the metropolitan area whose search criteria correspond to your home’s features. A front photo of the house will be submitted, as well as additional interior and exterior photos, to generate interest on the part of agents and prospective buyers who receive the MLS information. A descriptive paragraph highlighting the most attractive features of your house will introduce the property information listed on the MLS sheet. Photos featured in the MLS can be either “still” photography or a virtual media tour.

Agent-to-Agent Direct Marketing Alliance Real Estate features “armchair” tours, a virtual tour that allows me to present your home both visually and verbally, selling the great features to our agents during weekly office meetings. In addition, all REALTORS ® searching for properties whose location and amenities match yours will automatically receive information about your house.

Mobile Enabled Website Berkshire Hathaway HomeServices Alliance Real Estate’s mobileenabled website allows buyers to access property info, pictures and the listing agent’s contact info directly on their cell phone. Other features include open house, neighborhood and school information. Try it now by browsing www.bhhsall.com on your smart phone.

THE PLAN TO SELL YOUR HOME

COMPREHENSIVE MARKETING PROGRAM Internet Advertising Reliance on newspaper advertising is decreasing dramatically, while the number of buyers who begin their home search on the Internet has increased to 90%. For this reason, we continually seek out new avenues for distributing your listing throughout the Internet, wherever buyers are searching.

Open House Promotions To achieve maximum exposure and create urgency, your house will be previewed by agents at a Tuesday “Agents Only” open house and at weekend open houses for the public, if you choose.

Email Marketing Homes that are held open on weekends are included in a “Weekend Open Houses” email campaign, which is sent to over 3,500 area agents and buyers. Additionally, we have an extensive database of agents and buyers that receive “New Listing” emails and market updates.

THE PLAN TO SELL YOUR HOME

Digital Advertising Alliance Real Estate uses state-of-the-art digital tools to keep your home in front of buyers, wherever they are searching.

Targeted Social Media Advertising To increase exposure and engagement, Alliance Real Estate produces weekly ‘Great Listings’ ads on social media using targeted effective ad audiences to keep our listings in front of buyers. Additionally, Open House posts, Luxury Listing posts, and special listing advertising ensures our listings remain top of mind with active buyers.

COMPREHENSIVE MARKETING PROGRAM Marketing Materials Berkshire Hathaway HomeServices Alliance Real Estate provides Sales Associates with a variety of exclusive marketing materials professionally created by our Marketing and Advertising Department. In addition to the normal photo listing sheets and MLS agent sheets, customized color brochures are produced and used to market listed properties to prospective buyers and agents. Brochures can be produced in a variety of formats to most effectively highlight property features.

Mail Promotions “Just Listed” e-cards or postcards may be sent to announce the listing of your home. Neighbors are a great source of potential buyers! They may know of family members and/or friends who have expressed interest in living in your neighborhood. Depending upon circumstances, an additional mailing may be sent, targeting potential buyers whose age, income, and housing demographics fit a pre-determined buyer profile.

THE PLAN TO SELL YOUR HOME

THE WORLD IS WATCHING YOUR HOME Did you know that more than 200,000 homes are purchased by foreign buyers every year? Berkshire Hathaway HomeServices utilizes an elite network of powerful relationships, along with modern, effective tools to bring together buyers and sellers of distinctive properties from all over the world. Our experienced, service-oriented network professionals combine local expertise with vast global connections, the most advanced technology available and unparalleled marketing resources to deliver their clients best-in-class results to their buyers. We ensure maximum exposure to the right audience, reaching millions of unique users monthly. Listings are syndicated to: berkshirehathawayhs.com zillow.com trulia.com realtor.com wsj.com europe.wsj.com asia.wsj.com mansionglobal.com ($1 Million+) Barron’s WSJ Market Watch juwai.com propertylistings.ft.com (Financial Times of London) Plus hundreds more!

THE PLAN TO SELL YOUR HOME

Our global syndication strategy capitalizes on consumer preferences and search patterns to keep Berkshire Hathaway HomeServices network listings in front of the world’s serious and qualified home buyers, including these top 20 visiting countries to berkshirehathawayhs.com.

United States

Canada

Brazil

United Kingdom

India

Germany

Philippines

Mexico

Australia

Italy

France

Spain

South Korea

Puerto Rico

Japan

Argentina

Singapore

China

Netherlands

Venezuela

GLOBAL LISTING EXPOSURE atio The world’s a big place and, for Berkshire Hathaway HomeServices’ global listing syndication, we will be where the action is. We frequently evaluate our syndication alliances and geographic targets to place network listings in front of the greatest number consumers seeking homes in the U.S. We reach over 6 million unique users monthly through News Corp.’s Mansion Global WeChat Channel and MansionGlobal.com, and through The Wall Street Journal’s international sites, WSJ.com Europe, WSJ.com Asia and WSJ.com. Listings also appear on both sides of China’s Great Firewall through Juwai.com, China’s largest international property portal attracting more than 3 million Chinese consumers monthly. Our global website, BerkshireHathawayHS.com, gives international shoppers a robust search experience of U.S. real estate translatable in 13 languages. Berkshire Hathaway HomeServices network listings appear before the highly affluent audience following the Financial Times of London: propertylistings.ft.com.

THE PLAN TO SELL YOUR HOME

No Other Company Can Match Our Global Website! Here’s Why...

ONE GLOBAL WEBSITE berkshirehathawayhs.com

International Appeal Both international clients and domestic clients for whom English is a second language can now search berkshirehathawayhs.com in 13 foreign languages, over 48 currencies, and standard or metric measure!

• Our listings are translatable into 13 languages... metric measure, and over 48 currencies! (Currency conversions are updated every evening to ensure accuracy.) • We provide optimal user experience... with quick load times (competitor sites take 1-3 minutes to load), no rerouting, panning, or resizing on mobile devices. • Our global website has breadth… featuring all MLS listings. Competitor sites often show 3% of the total listings available… only those that choose to opt-in! (For example: berkshirehathawayhs.com features 250 listings in 63017— competitor websites feature as few as 1—45 listings on their global site.) • Our global website has depth... showing complete listing information. Competitor sites show a small fraction of the total information in the listing (often excluding room and school details as well as interior and exterior features). • Our translations are respectful... They are performed and checked by linguists and native speakers not machines, ensuring clean, accurate communication.

THE PLAN TO SELL YOUR HOME

JUWAI.COM

Juwai.com features property listings from 165 countries and attracts more than 3.3 million Chinesespeaking users monthly.

io Juwai is Chinese for ‘Home Abroad’, and Juwai.com is the leading platform behind the Chinese internet firewall where Chinese buyers search for international properties. Over three million buyers come to the site each month from 165 countries and 400+ cities in China. Chinese buyers spend approximately $25 billion per year on properties in the US, with an average budget of $700,000. Berkshire Hathaway HomeServices recognizes the importance of presenting your property to Chinese buyers. Through our relationship with Juwai.com, we promote your property on the #1 Chinese international property listing site and connect directly to an exclusive audience of high-net-worth Chinese buyers looking to invest overseas. We assist home buyers from all over the world coming to each of our communities! If you think your home buyer will most likely come from our region... think again!

THE PLAN TO SELL YOUR HOME

OUR TOOLS SET US APART Voice/Text Rider System Adults today spend 28% of their time online and on social networks. With so many people online, it is essential to market properties with easy access to information. I have invested in an Automated Property Marketing system to maximize your online exposure, which includes social media. When buyers drive by your home they can instantly access details through audio and pictures 24/7. They can also view school and community information. No other company in our community is offering this mobile service. Statistics show that the consumer is five times as likely to prefer voice over text so this system is particularly effective over traditional text rider systems. 76% of homebuyers drive by the home they are going to purchase. This system captures the identity of every potential buyer who inquires about your property and delivers it to me in real time. What’s more, 20% of all callers will instantly connect to me for more info. These are motivated buyers! By sharing this audio and video service to social media sites we gain even broader exposure of your listing! Social media content is created to showcase your home, incorporating listing data and photos. Posts, tweets, and ads are then published for new listings, open houses, price updates, and more! I can also track other properties your potential buyers are viewing through this system, better understanding what exact listings we are competing with, so that I can more effectively promote your home!

THE PLAN TO SELL YOUR HOME

Personal Website/CRM Your home will be featured on my website. Buyers can instantly access community details relevant to your home. They can also see market information to assure them your home is priced competitively! My CRM allows me to reach out to these leads and stay in contact with them, notifying them of updates and any price changes relevant to your property. What’s more: When I hold an open house I can easily reach out to your potential buyers though drip marketing campaigns allowing me to increase the likelihood of a sale!

HOMEPARTNERS OF AMERICA Opening your door to a larger buyer pool helps ensure that your home sells in the shortest time for the highest price! We can sell your home through our Lease/Sale program.

Turning the Dream of Homeownership into Reality means more Buyers for your home! The “Lease With A Right To Purchase Program” is a clear path to homeownership for those not ready to buy. Whether your buyer is a cautious first-time homebuyer, relocating and unsure of where they want to live, or having a difficult time obtaining a mortgage, this program opens the door to your home for these buyers!

THE PLAN TO SELL YOUR HOME

RELOCATION SERVICES Commitment to Customer Service Premier service is the cornerstone of our culture and serves as the foundation for everything we do on our clients’ and transferring employees’ behalf, as well as the operating philosophy at the core of our culture—the way we treat our internal customers and fellow employees. Our Premier service quality program ensures that we constantly exceed our clients’ expectations, setting us apart from our competition. Partnering with Third Party Relocation Firms and Corporate Employers Often a corporation will outsource its relocation function to a third party relocation firm, which offers assistance to transferring employees. Berkshire Hathaway HomeServices Alliance Real Estate has forged strong relationships with virtually all of the major third party relocation companies, and works with them to assist transferees with real estate sales and purchases. We also work directly with some of the most influential employers, offerimg a broad portfolio of relocation services designed to solve the needs of individuals and families moving as a result of a corporate transfer. We give you direct access to a tremendous network of buyers, sellers, and corporations around the country and the world.

THE PLAN TO SELL YOUR HOME

SELLER REPORTS Our valuable Seller Report contains information about the online exposure of your listing, collected from my website, bhhsall.com, and on numerous top national real estate sites including Zillow.com, Trulia.com, Homes.com, and many others. The data in this report shows the number of times your listing was searched and/or viewed online and how many times consumers clicked to view property details,

THE PLAN TO SELL YOUR HOME

YOUR GUIDE TO

pricing

UNDERSTANDING MARKET VALUE Market-sensitive pricing can be the key to maximum market exposure and, ultimately, a satisfactory sale.

Value to Prospective Buyers is Based On: • location, design, amenities, and condition, • availability of comparable properties, and • economic conditions that affect real property transactions.

Factors With Little to No Influence on Market Value: • the price the seller originally paid for the property, • the seller’s expected net proceeds, and • the amount spent on improvements.

Accurate pricing impacts: • the number of showings and offers generated. Properties priced within market range sell in a shorter period of time, while • properties priced too high have a difficult time selling..

THE PLAN TO SELL YOUR HOME

DETERMINING A MARKETSENSITIVE PRICE An impartial evaluation of market activity is the most effective way to estimate a property’s potential selling price. A Comparative Market Analysis considers similar properties that:

Have Sold in the Recent Past • this shows us what buyers in this market have actually paid for properties similar to yours

Are Currently on the Market • these are properties that will be competing with yours for the attention of available buyers

SOLD

Failed to Sell • understanding why these properties did not sell can help avoid disappointment in the marketing of your property

THE PLAN TO SELL YOUR HOME

ALLIANCE Alliance REAL RealESTATE Estate

An asking price that is beyond market range can adversely affect the marketing of a property because...

THE DANGERS OF OVERPRICING Percentage of Buyers Who Will View Property

+10%

30%

+5%

60%

FMV

80%

-5%

92%

• fewer buyers are attracted, and fewer offers received, Asking Price in Relationship to Fair Market Value (FMV)

• marketing time is prolonged, and initial marketing momentum is lost, • the property attracts “lookers” and helps competing houses look better by comparison,

-10%

Timing

Activity

• if a property does sell above true market value, it may not appraise and the buyers may not be able to secure a loan, and • the property may eventually sell below market value.

Weeks

THE PLAN TO SELL YOUR HOME

Buyer traffic is our best indicator of how on-target we are with pricing.

ONCE YOUR HOME BECOMES AN ACTIVE LISTING If we receive... Virtual showings only: • the buyer pool is passing on your home because your home may be priced to sell the competition in the current market and needs a price adjustment. Some showings, but no offers: • buyers are finding other homes to be a better value and you may want to consider a price adjustment. Heavy buyer traffic with one or more offers: • we are on-target with our pricing.

THE PLAN TO SELL YOUR HOME

PREPARING YOUR

home

YOU ARE THE KEY PLAYER ON THE HOMESELLING TEAM YOU have the most important role in the HomeSelling process! A successful sale of your home is helped by...

• maintaining the property in ready-to-show condition, • ensuring that the house is easily accessible to real estate professionals (lock box and key), • being flexible in the scheduling of showings, • letting me know how you can be easily reached in case an offer is received, • notifying me if you are approached directly by a buyer who is not represented by a real estate professional (do not allow them into the property unescorted), • removing or locking up valuables, jewelry, cash, and prescription medications, • leaving the property when the it is being shown, if possible, • securely penning up pets, or taking them with you during a showing, • being cautious about saying anything to buyers or their sales professionals that could weaken your negotiating position, especially regarding price or your urgency to sell, • collecting the business cards of real estate professionals who preview and show your home, and passing them on to me, • letting me know of any change in the property’s condition that would need to be disclosed to potential buyers, • being available to review the list price and condition of your property if it has not sold in a reasonable period of time, and • contacting me at any time with questions or concerns.

THE PLAN TO SELL YOUR HOME

Offering options that are all about YOUR preferences. You choose how you would like to be notified!

IT’S SHOWINGTIME Email You can choose to receive an email message with a proposed home showing time and date. From this email you can confirm or decline the showing appointment by clicking on icons contained in the email. Text Message You can choose to receive a text message with a proposed home showing time and date. You can confirm or decline the showing appointment by replying “Y” or “N” to the text message. Phone Call You can choose to receive an automated phone call providing a proposed home showing time and date. You can confirm or decline the showing appointment using your phone’s keypad. If you are not able to answer the phone when the automated appointment phone call is made, you will receive a voice message with instructions to complete the process. Mobile App If you choose, you can download the ShowingTime Mobile App from the link my admin will send you in an email. Regardless of the type(s) of notifications you choose for showings of your home you can: • • •

confirm or decline showings from the ShowingTime Mobile App, view upcoming showings, view showing history, and

•

view feedback from showing agents.s

THE PLAN TO SELL YOUR HOME

HOW BUYERS WILL SEE YOUR PROPERTY It is important for your property to make the best possible impression on prospective buyers. A relatively small investment in time, money, and effort spent putting the home in the best possible condition can lead to strong offers from buyers, with a significant decrease in days on market. I can provide you with a list of reputable contractors if needed. Ways you can tidy up the exterior include... • removing toys, newspapers, yard tools, and other clutter from your yard, • keeping your lawn manicured and free from pet waste, • keeping plants or landscaping areas free of weeds, • making sure exterior paint isn’t dirty or peeling, • keeping your driveway free of grease or oil, and • adding color with flowers and potted plants for curb appeal. Ways you can tidy up the interior include... • cleaning carpets and drapes, • keeping beds made, vacuuming, and dusting rooms, • keeping your home free of pet, cooking, and smoking odors, and freshening it up with deodorizers, • making sure interior paint is in excellent condition, and • arranging fresh flowers throughout, and opening drapes and shades to let in natural light during showings.

THE PLAN TO SELL YOUR HOME

WE’VE GOT

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Selling a house typically includes many of the activities below. There are over 72 time constraints in a sale contract that must be adhered to as well. I will be your resource and guide every step of the way.

HOMESELLING PROCESS INITIAL CONSULTATION

• • • •

determine your needs and priorities review “Agency” choices & select appropriate working relationship discuss marketing plan establish pricing strategy

DESIGN & IMPLEMENT MARKETING

• • • • •

complete home enhancement recommendations show the property to brokers and prospective “qualified” buyers communicate with you on a regular basis implement marketing plan and monitor results of activities modify marketing plan and pricing strategy as needed

REVIEW OFFER & AGREEMENT

• • • •

present offer from buyer’s real estate professional discuss & clarify proposed terms & conditions negotiate contract reach final agreement

COMPLETE SETTLEMENT PROCESS

• • • • • • • • •

deposit buyer’s earnest money sign documents provide title search, preliminary title report to buyer negotiate inspections remove remaining contingencies coordinate buyer’s final walk-through of property verify loan funding/balance of funds from buyer record title relocate seller, possession of property by buyer

AFTER-SALE SERVICE

• • •

help you find your next home as needed assist you with relocation as needed provide resources for other after-sale homeowner needs

THE PLAN TO SELL YOUR HOME

IT’S ALL IN THE LOOP! Providing you with a seamless digital transaction that includes... • e-signature service second to none, • one location for all your listing and contract documents, accessible from any device, • a complete and easy-to-use platform linking people, documents, and tasks, • the ability to chat, sign, and share documents with your agent, your lender, your inspector, your spouse, • the ability to review, sign, and share documents at your convenience from the location that suits you, whether at home, at the office, across the street, or around the world, and • the reassurance that your documents are safe and secure, and everything you add is private until you share it.

THE PLAN TO SELL YOUR HOME

Large enough to serve you, small enough to know you!

BERKSHIRE HATHAWAY HOMESERVICES ALLIANCE REAL ESTATE Berkshire Hathaway HomeServices Alliance Real Estate is a full-service real estate company serving the metropolitan St. Louis area from seven offices, and serving the Kansas City area from four offices. Our reputation as a premier real estate agency has been built on our commitment to providing a level of personalized service that far exceeds expectations. What distinguishes Berkshire Hathaway HomeServices Alliance Real Estate from competing brokerages is our dynamic team of...

• over 500 experienced agents who list and sell better, faster, and more often, from 10 offices across Missouri and in Eastern Kansas, • experts who provide a premier level of service, leagues beyond what is considered “typical”, • specialists whose integrity and high professional standards produce results, • leaders with extensive corporate and community involvement, • over 45 skilled and committed support personnel, and • mortgage, title, insurance, and home warranty services for our clients.

THE PLAN TO SELL YOUR HOME

BERKSHIRE HATHAWAY HOMESERVICES ALLIANCE REAL ESTATE Operating on their clients’ behalf with maturity, knowledge of the local real estate market, and expertise in negotiating advantageous terms, our dedicated agents craft real estate transactions that best serve their client’s interest. Our agents personify our company’s commitment to meet and exceed clients’ expectations by abiding by the highest principles of professionalism, client service, and integrity.

Results that exceed industry standards: • 10 Strategic locations across Missouri and Eastern Kansas, with 7 offices in metro St Louis and 3 in Kansas City. • Annual sales volume in excess of $1.1 BILLION • Annual unit sales in excess of3,700 units • More than $155,600,000 in relocation business • 100% of Alliance relocation listings closed by Certified Relocation Specialists • Certified with HomeServices Relocation, and with an ever-growing list of third-party global mobility relocation companies • The fastest growing brokerage company in the area

THE PLAN TO SELL YOUR HOME

YOUR ONE-STOP PROVIDER

We know that selling a home can be a stressful experience, and we are committed to providing a smooth closing. That’s why we offer you mortgage, insurance, title, and home warranty services!

For a complete list of providers and their contact info, visit bhhsall.com/ourservices.

PROSPERITY HOME MORTGAGE phmloans.com

Prosperity lenders work closely with their clients to help customize the entire process before they start looking at properties. We focus on their goals and what they want to accomplish financially to help find a loan product that works for them, making sure their experience is as enjoyable and hassle free as possible.

ALLIANCE TITLE GROUP alliancetitlegrpstl.com

Providing professional title insurance and closing services from facilities within or near our sales offices. Backed by the most powerful underwriters in the industry and supported by some of the strongest staff in the metro area, their experience and expertise ensures the expectations of our clients are exceeded!

HSA HOME WARRANTY

onlinehsa.com

Offering comprehensive, affordable home warranty coverage with customer service that's second to none. Homeowners have greatly benefited from their relationship with HSA home warranty.

HOMESERVICES INSURANCE homeservicesinsurance.com

When you look to insure your house, we’ll help you shop for the best rates and most appropriate coverage to match your needs. HomeServices Insurance is an independent insurance agency that is committed to helping you find the best possible homeowner’s insurance policy. Berkshire Hathaway HomeServices does not endorse any of the products or vendors referenced on this material. Any mention of vendors, products, or services is for informational purposes only.

THE PLAN TO SELL YOUR HOME

WORLD’S MOST ADMIRED 2023 FORTUNE MOST ADMIRED The FORTUNE World’s Most Admired Companies study surveys top executives and directors from eligible companies, along with financial analysts, to identify the companies that enjoy the strongest reputations within their industries and across industries.Year after year, Berkshire Hathaway has ranked in the top 10 of the most admired companies globally.

1. Apple 2. Amazon 3. Microsoft 4. Berkshire Hathaway 4. Pfizer 5. JPMorgan Chase 6. Walt Disney 7. Costco 8. Pfizer 9. Alphabet 10. American Express

THE PLAN TO SELL YOUR HOME

Mike Frazier CEO

PUT TING YOUR COMMISSION TO WORK FOR YOU! From our initial correspondence, Alliance Real Estate has already begun putting your commission to work for you. We won’t stop until your home is sold and completely closed. Your commission covers all of the extensive materials, services, and support staff that are involved in providing you with a smooth and secure home sale. What is more, no commission is collected until your home is sold and closed, while most of the expenses have already been incurred!

Kevin Goffstein President

Bob Bax EVP, St Louis

Mike Phillips EVP, Kansas City

Providing value through knowledge, experience, skill, & care... • Leadership in our offices every day, working side-by-side with our office managers and agents, making sure your transaction is the best it can be! • Full-time relocation specialists make sure your home is featured to the steady stream of transferees they place with an army of buyer’s agents! • Full-time marketing professionals make sure your home receives the exposure necessary to remain competitive in today’s market. • Full-time closing experts make sure contract to closing is a smooth process! • A team of buyer’s agents specially trained to capture Internet leads work tirelessly to match your listing with qualified buyers! • By partnering with selling agents and brokers, who share in the commission, we are putting all of our resources to work for you!

THE PLAN TO SELL YOUR HOME

HOMESELLING SERVICES COMMITMENT I will... • communicate with you in a timely and effective manner; • identify your needs, expectations, and priorities; • discuss seller, buyer and dual agency alternatives, and determine how I can best work with you to achieve your real estate objectives; • help prepare your home so that it shows to the greatest advantage; • help you establish a realistic price for your home that will allow you to realize maximum market value within your time frame; • develop and implement an effective and unique marketing plan for your home to achieve maximum exposure to prospective buyers; • seek buyers who are pre-qualified or pre-approved by a lending institution, and require financial qualifying information on all buyers submitting offers; • help you determine an effective pricing strategy through on-going market monitoring and analysis, recommending price adjustments to keep your property competitive; • represent you in negotiations with prospective buyers; and • work to protect your interests through completion of the transaction.

THE PLAN TO SELL YOUR HOME

I will do everything within my power to exceed your expectations. I will work diligently to provide you with maximum value, ease of sale, and brevity of days on market.