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Summer/Fall 2020 SUMMER/FALL 2020

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If there is a heaven for me, I’m sure it has the beach attached to it.” – Jimmy Buffett

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C O RC H I S H O S P I TA L I T Y G R O U P Located at beautiful on the corner of 30A and Hwy 98 inlet beach, florida 4

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table of contents

FEATURES

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GUN CLUB The St. Joe Company’s new gun club seeks to hone skills but also educate.

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GOING AIRBORNE The Club’s new aircraft gets a thumbs up and a thorough workout from Members.

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TAKEOUT BREAKOUT With dining rooms closing, WaterSound takes dining out on-the-go.

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ORIGINS WaterSound: A community’s evolution kicks into high gear.

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CHASE SEIFFERT Former FSU golfer grew up on the game. Now he takes on the PGA Tour.

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TAKING ROOT The re-grassing project at Camp Creek Golf Club is in full swing.

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SHOOTOUT AT THE CREEK This year’s event had a slightly different feel to it.

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SHOPPING Check out some cool gear that will brighten your day.

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MEMBER SPOTLIGHT FSU golf coach Trey Jones and his family are at home on the courses of The Clubs by JOE.

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DEPARTMENTS

IN EACH ISSUE

COASTAL COOLER Beat the heat with this WaterSound Beach Club classic.

TENNIS TIPS Get your serve game started off on the right foot.

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EMPLOYEE SPOTLIGHT Get to know Ryan Mulvey, General Manager at Shark’s Tooth Golf Club.

EVENTS Mark your calendar for the big events coming late in 2020. MEMBER MEMORIES Members take a look back on special moments they had at the Club.

06 WELCOME LETTER 80 HOW TO BECOME A MEMBER 82 MEMBER DIRECTORY

Publication Design, Production and Management

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welcome letter

WELCOME Meet Vicki Burris, the new Director of Membership for The Clubs by JOE In June, Vicki Burris joined The Clubs by JOE as Director of Membership. We had an opportunity to sit down with Vicki to learn more about how her experiences have led her to The Clubs by JOE and about her long-term vision for our Membership experience. Vicki brings not only a wealth of knowledge about club memberships, she is also extremely enthusiastic about the industry, The Clubs by JOE and her position.

Q. Tell us about yourself and your family. A. Both my husband, Tony, and I are from South Carolina. We have three children, Amelia, Hannah and Hampton. I attended Lander University in Greenwood, South Carolina, where I graduated with a degree in exercise science. We have been married for 14 years. Q. How many years have you been working for clubs? A. I began my first job in the Club industry in October of 1993 … a total of 22 years. Q. How did you begin your career in club operations? A. While in college, I decided to search for a part-time job to pay my sorority dues. A friend told me about a server position at a local club, The Gatewood Club. It didn’t take me long to realize that it was a wonderful environment with kind Members. I worked there throughout college as a server in the clubhouse, an attendant in the tennis pro shop, and as a lifeguard and eventually as pool manager during the summer. Q. You liked it enough to see it as a career? A. Yes, although it took me a few years to realize it. Little did I know at the time that a part-time job in college would become a lifelong career and passion. Q. What happened after you graduated? A. I moved to Columbia, South Carolina, after graduation to continue to pursue a career utilizing my degree. While taking additional college courses, I interviewed for the position of Membership Director at a city club, The Summit Club. The Club was on the top floor of a downtown office building overlooking The University of South Carolina, the State Capitol Building and Trinity Cathedral. While the atmosphere was more formal than a

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country club setting, it gave me the opportunity to gain experience in the Membership enrollment process and to take part in helping to create a full calendar of events for the Members, specifically for the younger families that the Club was beginning to attract.

Q. So how did you end up in the Lowcountry of South Carolina? A. After three years at The Summit Club, I followed my love for all things coastal and moved to Beaufort, South Carolina. Shortly after my move and a brief period in assisted living marketing, I landed the role of Membership Director at a beautiful yachting, social and tennis club called The South Carolina Yacht Club. Hilton Head Island is an area similar to WaterSound, where Members tend to start out as parttimers and fall in love with the lifestyle so much that they make their way there full-time. It was fulfilling to create reasons for Members to travel to the Club, and I loved welcoming Members back “home.” Q. Where were you most recently? A. Most recently, I was the Membership Director at The Club at Reynolds Lake Oconee in Georgia. It is similar to this Club in some ways. While it doesn’t have the beautiful emerald waters and white sand beaches, it does have a large pristine lake and world-renowned golf courses. Similarly, Reynolds also has Members who live there full time and others who have second or third homes there. Q. As the director of membership for The Clubs by JOE, what are your primary responsibilities? A. My primary responsibilities include leading a team of Membership professionals who are dedicated to conveying our story and lifestyle to prospective Members and to work with the entire management team to enhance the Member experience for current Members and their families. I think back to my experience growing up going to the local country club with my best friend Lil and what made it so memorable. What I remember vividly is how the little things we did, like gathering the courage to jump off of the


high dive for the first time each summer, made such an indelible and positive mark on my childhood. To answer your question with complete sincerity, I feel my biggest responsibility is to help Members create memories. A Club, to me, is a place where families gather together and enjoy life. Whether it’s golf, lounging by the pool or beach at WaterSound Beach Club, or having a cocktail at the 30°86° Sunset Bar, our Members expect and deserve great experiences. My goal is to be a big part of creating and enhancing those experiences.

Q. What are your first impressions about The Clubs by JOE? A. As I was researching the company, I quickly discovered that St. Joe does things the right way. It was apparent that the company operated its assets in a first-class manner. Everything I read about the Club was positive, from its location to its amenities and special events. When my family and I were invited for a visit, I was very impressed. It’s relatively easy to get the big things right. There is an abundance of pretty clubhouses and nice golf courses out there. I tend to focus on the little things when I look at a Club. My quest was to find out if the team responsible for creating an experience for the Members of the Club is on fire about what they do. This attribute points to superior training and an even greater philosophy. Q. You talked about the importance of making memories. Any more thoughts on that? A. Over the years, I have had the opportunity to share life’s special moments with Members. Time is valuable, and Members tend to look for a place where they feel relaxed, comfortable, cared for and appreciated. We don’t want to stop at meeting expectations; our goal is to exceed them and the result is that our Members will talk about their experience at the Club for years to come. Q. So, what short-term goals have you set for yourself? A. Getting to know the Members is vital to me. I’m excited to hear how the Club impacts their lives and what they would like to see at their Club. I am also looking forward to being part of a team of professionals who are not just satisfied with the status quo. Having access to a charter plane is a great example. I don’t know of any other club that offers its Members that kind of an amenity. That came about because the team wanted to give its Members more. Q. In closing, what are your long-term goals for The Clubs by JOE? A. Life is busy, and time is valuable. Spending quality time with family and friends in a comfortable, relaxing atmosphere with firstclass amenities is paramount. Members are not looking for a stuffy Club environment; those days are well past us. Our goal is to always be at the top of our Members’ minds when they want to create fun, new memories with family and friends. We want our Members — and generations of Members to come — to desire to come home to their Club and to talk about their experiences with huge smiles on their faces for years!

VICKI BURRIS DIRECTOR OF MEMBERSHIP | THE CLUBS BY JOE

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Construction progresses on The Powder Room Shooting Range & Training Center in Panama City Beach.

TAKING AIM The Powder Room Shooting Range & Training Center looks to bring a new experience to Panama City Beach BY THOMAS J. MONIGAN

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“Panama City Beach is an ideal location for The Powder Room,” said Patrick Murphy, Senior Vice President of Operations for St. Joe. “There is not another public, indoor facility in this area offering the services that we have planned. We intend to incorporate our proven hospitality and customer service model to make this an industryleading operation.” Joe Preston is the man in charge. His staff will include an assistant manager and depending on demand, there could be as many as four or five range safety officers. That means if someone is shooting, there will be supervision. Preston added that there will be several clerks who will “cycle in throughout the week and will be knowledgeable about the products so they can help with the retail experience.” Preston has 20 years of experience in law enforcement — 18 of those were with the Walton County Sheriff’s Office — and he retired with the rank of lieutenant colonel. “The building has a sleek, modern look that one might initially mistake for an office building as opposed to a typical gun range,” Preston stated. “That design continues into the interior of the building, where the guest will experience a clean, open design that will feel more like a high-end boutique experience than the typical gun store.”

THESE DAYS, BEING REFERRED to as a “straight shooter” can be a compliment in more ways than one. And if you’re looking for a way to improve your aim when it comes to firearms, you will want to check out what The St. Joe Company has planned for later this year. That would be The Powder Room, located near the intersection of Panama City Beach Parkway and Griffin Boulevard at Beach Commerce Park. Designed by Margaretten Architectural, a local firm in Santa Rosa Beach, this project is being built by locally owned JM Phelps Construction with a target opening of late 2020. As created by The St. Joe Company, its official name is The Powder Room Shooting Range and Training Center.

The new shooting range will feature 14 shooting lanes, nine of which are 15 yards long.

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HERE ARE SOME OF THE PLANNED DETAILS:

→ Total space of approximately 11,275 square feet on 1 acre, with 51 parking spaces. → Fourteen total shooting lanes, nine of which are 15 yards long and five are 25 yards long. → A store where you can find the leading edge of design and technology in firearms, ammunition, clothing and accessories. → Training will span the spectrum — from the novice shooter who may have just purchased their first firearm or a young person taking a Hunter Education class, to those wanting to learn self-defense, home defense or concealed carry skills. →A ugmenting the classroom experience will be a state-of-the-art firearms simulator on site to provide a seamless transition from classroom to live-fire experience. → This simulator will allow instructors to provide students with different scenarios that will rate and improve their cognitive decision-making skills and sharpen their tactics. → The facility will be open to the general public and will have the potential to host tournaments, competitions and group functions. → Automatic weapons will have to be rented from the facility, but those who wish to bring their own modern handguns or rifles may do so. →O perating hours have yet to be finalized. “We’re looking at probably seven days a week to open,” Preston said. “And we will monitor our business and see how we do there, because we’ll have a combination of not only Members of The Clubs by JOE, but also members of the local community, they’ll be able to purchase memberships at reduced rates.

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Built on an acre off Panama City Beach Parkway, this project is projected to open in late 2020.


“We also handle a third category — people who just want to walk in and shoot.” “The Bay County Sherriff’s Office is glad to see a facility come to our community where our citizens can learn firearm safety from trained professionals in a controlled environment,” said Tommy Ford, Bay County Sherriff. “We also look

forward to collaborating on different firearm training and safety programs.” The Powder Room was conceived and designed to be more than a typical gun store and firing range from the very beginning, according to Preston, who offered a quote from H.P. Lovecraft, regarded as one of the most significant

20th-century authors of supernatural horror fiction: “The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown.” “We want to take the fear and mystery out of firearms and make the shooting sports an activity that the whole family

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ARTIST RENDERING

ARTIST RENDERING

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can enjoy,” Preston said. “This final distinction is the synergy between the previously mentioned training and the passion and service excellence that is part of the DNA of St. Joe Hospitality.” Preston further stated that the name “Powder Room” is designed to pay homage to the roots of the St. Joe Company. According to Preston: “In the early 1800s, President Thomas Jefferson recognized the need for a reliable and sustainable source of gunpowder to protect and defend the new nation. So he reached out to Éleuthère Irénée duPont, who

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had manufactured gunpowder in his native country of France and was now living in America. “DuPont established a gunpowder mill in Delaware along the Brandywine River and began the production of high-quality gunpowder. “It wasn’t until many years later that DuPont branched out into the manufacture of chemicals. In the early 1920s, then duPont president, Alred Ireene duPont, moved from Delaware to Jacksonville, Florida, with the intentions to create a paper company. “The rest, as they say, is history.”

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“We want to take the fear and mystery out of firearms and make the shooting sports an activity that the whole family can enjoy. This final distinction is the synergy between the previously mentioned training and the passion and service excellence that is part of the DNA of St. Joe Hospitality.” — Joe Preston


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Amenity NEW MEMBER

SOARS

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The Club’s new Pilatus PC-12 NG can be used by Members for business or leisure.

Members take advantage of private air charter, the latest amenity from the Clubs BY MIKE KERRIGAN

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WHEN SOMEONE SAYS in a meeting, “what if,” one never knows where the conversation will go from there. Sometimes those “what if” moments are the beginning of something truly extraordinary. During a management meeting for The Clubs by JOE back in 2018 a what-if question caused everyone to stop and think way outside of the box. The question was simple, yet complex: What if we offered our Members access to a charter plane? This would be a departure (pun definitely intended) from the amenities typically offered by The Clubs by JOE or any Club for that matter. Over the past few years, the Club has expanded and enhanced WaterSound

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Beach Club and undertaken a major amenity expansion adjacent to Camp Creek Golf Club — all intended to elevate the Member experience. But access to a plane was going to be different. “We would definitely be heading into uncharted territory,” said Mike Jansen, The Clubs by JOE’s Managing Director. “We weren’t quite sure how our Members would respond to having a plane at their beck and call,” said Jansen. “We knew that everyone would find it interesting, but the real question was whether or not our Members would actually take advantage of a charter plane to travel, whether for business or pleasure.” After an exhaustive search for the right aircraft, The St. Joe Company, parent

company to The Clubs by JOE, tapped WestAir Charter to provide the charter air service. In March of this year, the new Pilatus PC-12 NG made its debut flight, and if usage so far is any indication of acceptance, Members have really embraced the idea of having access to a private plane as an added amenity. In its first two months of service, the plane has flown Members to Atlanta, Michigan, Nashville, Fort Lauderdale, Mississippi and North Carolina, just to name a few. “As word about the plane spread amongst Members, my phone started to ring more and more,” recalled Jennie Frey, the Club’s Membership Sales and Aircraft Coordinator. It is Jennie’s responsibility to manage the schedule and logistics of the


“As word about the plane spread amongst Members, my phone started to ring more and more.” — Jennie Frey, the Club’s Membership Sales and Aircraft Coordinator.

Mr. and Mrs. Yerger were one of the first Members to fly on the Club’s aircraft.

aircraft. “Initially, Members had questions about the plane itself and how our program worked. Once they heard how easy and convenient it is, it didn’t take long for those calls to turn into requests for bookings,” she says. While some trips have been for out-of-town business meetings, others have taken Members on weekend getaways or to family get-togethers. With a significant portion of Members living out of state, some have found the airplane to be a convenient way to get to the Club more quickly and easily than driving long distances or flying commercially. That translates into more time for

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Accompanied by their dog Sydney, the Whitakers chartered the aircraft to Mississippi in May.

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golf, wonderful dinners with the family, lazy days at the beach and socializing with other Members. This type of travel has even proven to be popular with the fourlegged members of the family. As an example, Jack and Rebecca Whitaker chartered the aircraft in May to Mississippi. The best part? Their lab mix, Sydney, flew in comfort right along with them. “Flying commercially comes with many inconveniences, especially when we bring Sydney,” says Rebecca. “But flying on The Clubs by JOE plane means walking aboard, being in the air within minutes and having Sydney in the cabin with us. It just doesn’t get any better than that! We all loved the whole experience and will do it again.” All signs point to charter air service aboard The Clubs by JOE’s Pilatus PC-12 NG being an

amenity that will serve Members for years to come. “Like all of our amenities, this one puts the Member first,” Jansen relates. “Flexible scheduling, a variety of catering options and even having the family pet aboard are all great reasons for taking advantage of the plane by chartering it for your next trip,” says Jansen. “We couldn’t be more pleased with the response from Members to date. We’ve enjoyed hearing about their experiences flying with us and look forward to more Members taking their first flight.” So the next time you are in a meeting and someone says “what if,” rest assured there’s no telling what an impact that simple question might have. What will our next “what if” moment portend? Only time will tell. In the meantime, sit back, relax and enjoy the flight!

Disclaimer: In arranging flights in the aircraft, St. Joe Resort Operations, LLC (the “Club Owner”) acts solely as an air charter broker. The Club Owner is not a direct air carrier or a direct foreign air carrier in operational control of aircraft. The air service referred to herein will be provided by Western Aircraft, Inc. dba WestAir Charter, a properly licensed direct air carrier. Refer to Western Aircraft, Inc.’s Terms and Conditions of Transportation for Members of The Clubs by JOE. Membership subject to the Membership Plan, the Membership Agreement and addendums thereto and the Rules and Regulations of The Clubs by JOE. Flights subject to availability.

Pets like Sydney (above) and other furry family members don’t have to be left behind. They are free to fly the friendly skies on your next excursion.

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A GRAND EXPERIENCE Upscale shopping, sophisticated dining and South Walton’s very best events and entertainment await.

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GRAB GO AND

Takes On New Meaning Family-style offerings prove enormously popular BY PRATT FARMER

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DALE CARNEGIE ONCE SAID, “when life hands you a lemon, make lemonade.” And that’s exactly what the staff did at WaterSound Beach Club. “We care so much about our Members and are always striving to provide the best service possible,” says Watersound Beach Club restaurant manager, Chris Clements. According to Clements, when the staff received word that the Club was to temporarily close out of precaution at the onset of the COVID19 pandemic, it sent a shockwave through our team. “We have an incredibly dedicated team. Each and every one of them is committed to their job here in the Beach Club. They not only enjoy the work, they really are eager to see and engage with our Members as they come to grab a bite to eat or meet friends for a social outing,” he says. During a meeting preparing to modify Club operations, several employees began discussing ways to provide a unique experience and service for our Members,” relates Beach Club General Manager Kyle

With many restaurant dining rooms closed due to COVID-19, WaterSound Beach Club helped out by introducing a safe grab-and-go option for Members.

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With proper social distancing in effect, Members could order meals in advance, drive up to the Club restaurant, pick up their food and be on their way back home to dine.

The grab-and-go option proved popular for Members and their families. Meals ranged from Mexican to Italian to Chinese fare.

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Davis. “Someone in the group suggested that twice a week the Beach Club provide meals to Members,” says Clements. “We recognized that having to stay home would be challenging for everyone. Having to plan for and prepare meals when grocery stores were limiting some items was going to be an even bigger challenge,” Davis added. “We have many Members who eat in one of our restaurants just about every day and to suddenly not be open was going to take some adjusting.” From that discussion, a plan was put in place offering Members curbside pick-up meals on Tuesday and Friday evenings. The best part was there was to be no charge. To make it easy for Members, and manageable by the restaurant team, each night was themed. Members could go on The Clubs by JOE website and place their order, which could be picked up between 5 and 7 p.m. “Taco Tuesday was our first night. The team was even joined by senior leadership from St. Joe. It was indeed heartening to see so many

employees gathered to help provide these meals,” says Clements. “And to see Members so appreciative of the gesture was gratifying to us.” To maintain social distancing, a table was set up in the parking lot, and Members could arrive at their requested time, drive around the circle, pick up their order and go back home. In addition to the meal, a food preparation instruction sheet was provided for when they got home. According to Clements, they began to recognize people by the car they drove or the pet in the seat beside them. “It was rather comical because we also got to know even the Member’s dog. That was unique since we never get to see pets during normal operational routines,” Clements adds. Sissy Steiger and husband Bill live in Watersound Origins, and they took advantage of the meals program all four weeks. “One of the main reasons we bought in the Watersound Origins community was its close proximity to


WaterSound Beach Club. It has become a big part of our social life, and to suddenly not be able to go for dinner was very sad,” she says. “We missed seeing our friends, the great meals and, of course, the staff.” Steiger says they were really surprised the second night when the Chef was preparing hors d’oeuvres and handing them out as people drove through the line. “Not only did we get the meal we ordered, but the added treat too. That was very special,” she relates. “The idea to add something extra as a surprise is a tribute to the restaurant team and their affection for Members,” says Davis. According to Clements, on their biggest night the restaurant served 815 meals. “Food preparation is no easy feat. But preparing that many meals to the quality we demand of our product and team is nothing short of phenomenal.” Aside from the prep team, another 13 employees manned the delivery lane. Operating like a

well-oiled machine, Members drove through, said a quick “hello,” got their food order and headed back home without ever stepping out of their cars. Meals ranged from tacos to Chinese to Italian, to name a few. “There was even a seafood boil, which we truly loved,” says Steiger. To add a festive feel to the event, Members were greeted with music promoting the theme of the meal. “So many of our employees couldn’t believe how much fun it was to see Members in a totally different way. The added benefit was to know that we were doing something really good for so many people who were house-bound the better part of every day,” Clements muses. Lots of memories will be borne from the recent events. Members are sure to look back at those four weeks and conjure up an image of a taco, burger or the family dog greeting a Beach Club employee from the passenger seat.

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I never played a round where I didn’t learn something new about the game.” – Ben Hogan

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CREATING COMMUNITY A

Place-making in South Walton: The Evolution of Watersound BY LAUREN SAGE REINLIE

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BUILDING A COMMUNITY is not just about erecting beautiful buildings and paving roads. A community has its own grocery store, places to gather, medical facilities, schools. That’s how it grows from a piece of land to a place on a map. Over the past several years, The St. Joe Company has been working to build its Watersound communities in South Walton from a few neighborhoods of relatively secluded houses into a community. Much of that work will be coming to fruition this year and next. Plans, some of which are already completed, include: a grocery store, a town center with shopping and other businesses, an apartment complex, a public school, a medical facility, a hotel, restaurants and a new gated

community. Also underway is a major expansion of Clubs by JOE amenities, including a health and wellness center, sports facilities and more. The St. Joe Company began creating the Watersound community with the development of the Watersound Beach community, situated along a stretch of pristine the Gulf Coast. The WaterSound West Beach community followed later just a short distance down the storied Scenic Highway 30A. These communities take advantage of their proximity to the Gulf of Mexico and the natural beatify that surrounds them. They quickly became popular with second home buyers looking for a piece of that slow-paced beach lifestyle.

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The Watersound Origins Town Center plans to add more restaurants and shops in the future, including a Publix Super Market.

Next came the Watersound Origins community. Unlike its predecessors, it was designed with full-time residents in mind. The amenity-rich neighborhood located a few miles off of the beach has proven popular with families and emptynesters alike with its miles of biking and walking trails, community pool and vibrant events calendar. St. Joe had plans to tie the Watersound developments together and build the area into a lively community, a place on the map. Now those plans are all coming together. Timing coincides with several years of tremendous growth in the area. In 2018, Walton County, where the Watersound communities are located, had the fastest growing population in the state and the fifth fastest in the county. Over the past five years, South Walton has seen an increase of about 1 million annual visitors. Today, over 4.1 million people visit the area each year. With all this growth comes desire for all the other necessities that make a location a good place to live. The St. Joe Company’s place-making efforts are now well underway and residents and visitors are already starting to see big changes.

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TRAFFIC LIGHT IS SIGNAL OF WHAT’S TO COME In 2019, a traffic light with a crosswalk was installed at the entrance to the Watersound Origins community at Watersound Parkway and U.S. Highway 98. With that, St. Joe’s properties on the north side of U.S. 98 were instantly connected with the rest of the company’s properties closer to the beach and also to the rest of the Scenic Highway 30A area, including the Timpoochee Trail, the bike and pedestrian path that runs along 30A. “With the growth in the year-round resident population comes a need for convenient access to services,” said Dan Velazquez, St. Joe’s senior vice president of commercial real estate. “(With these new projects), residents will now have convenient access to all these new services that can be just a short bike or, in some cases, golf cart ride away from home.” One project that aims to fulfill that need is the planned Watersound Origins Town Center. Plans call for the creation of a walkable, family-friendly lifestyle destination for residents and visitors alike. The development already includes an Ascension Sacred Heart healthcare facility that opened in spring of 2020 with another building for future shops and restaurants currently under construction. Also in the works is a much-anticipated Publix Super Market which the St. Joe Company plans to break ground on in early 2021.

“With the growth in the year-round resident population comes a need for convenient access to services. Residents will now have convenient access to all these new services that can be just a short bike or golf cart ride away from home.” — Dan Velazquez, St. Joe’s senior vice president of commercial real estate


Students and visitors get a first look at the new state-of-the-art public school off Watersound Parkway. The school will be dedicated to science, technology, engineering, arts and math — also known as STEAM.

MORE EXCITEMENT JUST A MILE AWAY Just about 1 mile south of the new Watersound Origins Town Center, a slew of exciting new developments are also underway alongside the Camp Creek Golf Club. Development has already begun on the Watersound Camp Creek community. Plans call for a gated neighborhood that will feature custom homes on properties ranging from a quarter-acre to nearly a full acre. Ownership will include a membership to The Clubs by JOE. Adjacent to Camp Creek Golf Club and connected to the future Watersound Camp Creek community, work has begun on a planned boutique hotel, multiple new restaurants and a extensive expansion of Clubs by JOE amenities. Planned amenities that club members can look forward to include a health and wellness center, a tennis center, pickle ball courts, resort-style pool complex with a separate adults-only pool, a golf academy, multi-sports fields and more. Mike Jansen, managing director of St. Joe Hospitality, said the company has seen a growing demand for club memberships not only locally but also from Atlanta, Nashville, Dallas and other parts of the South and Midwest. “Our plans will significantly increase our food and beverage choices, tennis and pool facilities and introduce other amenities like the health and wellness center,” Jansen said. “This expansion

will increase our capacity and enable us to deliver more options to our members.”

A RISING TIDE LIFTS ALL BOATS This fall, students are expected to begin full-time classes at a new innovative public high school located off Watersound Parkway just south of the planned Watersound Origins Town Center. The state-of-the-art school is dedicated to science, technology, engineering, arts and math, also known as STEAM. The St. Joe Company gifted the use of its former corporate headquarters to the Walton County School District for the new Magnet Innovation Center. Jorge Gonzalez, President and CEO of The St. Joe Company, said the company is excited to see their office campus become such an asset to the local community and region. “We are firm believers that a rising tide lifts all boats,” he said. “When good things happen for the community, good things happen for our residents. This enhances the educational opportunities in our community, which is good for everyone.” The new school includes wet and dry labs with a CNC milling machine with air power drawbar and a visual technology lab with iMac workstations, virtual reality goggles, digital drawing tablets, 3D printers and scanners and more. “We’re creating something that we want people from around the

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Destin Miramar Beach

Point Washington State Forest

Seaside

Camp Creek Golf Club

Watersound Origins

Alys Beach Rosemary Beach

world to fly in and see,” said Russel Hughes, superintendent of Walton County schools.

NO REASON TO LEAVE “As Watersound has continued to grow and mature over time we have been able to create a more diverse set of housing options,” said Bridget Precise, senior vice president of residential real estate for St. Joe. A new townhome community is also under development in the Watersound Origins community as well as a luxury apartment complex, Watersound Origins Crossings. The Watersound Origins

community also has single-family homes priced from around $400,000 to more than $1 million, creating several housing options for people in the early stages of their career and first-time family home buyers to empty-nesters, second home buyers and everyone in between. With the interconnectedness of all the new development, St. Joe hopes some Watersound community residents will feel they don’t have too many reasons to leave the area. Grocery shopping, medical care, even schooling are all available close to home. Clubs by JOE current and future

Inlet Beach

Camp Helen State Park

Laguna Beach Panama City Beach

amenities make Watersound the perfect place to create family memories and enjoy the beauty of the area. The easy access to South Walton’s beautiful beaches and the Scenic Highway 30A corridor will continue to put the Watersound community on the map as its evolution continues for years to come.

Access to and rights to use the recreational areas and amenities may be restricted. St. Joe Club & Resorts (the “Club”) is a private club, membership in which permits owners the use of the club facilities developed by the Club in accordance with the membership and community governing documents. Use of certain Club facilities requires purchase of a separate membership upgrade. Club membership may be subject to application and acceptance, payment of fees, membership requirements, rules or other limitations, all of which are subject to change.

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Frosty Frolic Member Holiday Party Friday, December 11 | 5 – 8 PM Shark’s Tooth Golf Club

Members Only Reservations Required, clubsbyjoe.com/events

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PAR EXCELLENCE

Local golfer Chase Seiffert is eager to make his mark on the PGA Tour BY PRATT FARMER

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Chase takes a moment to study his putt at the Robert Trent Jones Capital Hill course.

WHEN HE WAS 9 YEARS OLD, Chase Seiffert knew golf would be his career. It all started for Chase when he would follow his uncle and grandfather around Falling Waters, a nine-hole course in Chipley, Florida. “I loved being outdoors and of course being with my uncle and granddad. Watching them do something they really loved inspired me I guess,” says Seiffert. As time went on they began to play more and more at Sunny Hills Golf Course in Vernon, Florida.

Chase and fiance’ Madison Smiedendorf met at Shark’s Tooth and plan to be married in October.

If you are a golfer or know one, you know they can be pretty hard on themselves. “I think I would not have taken to the game at such a young age had my grandfather and uncle pushed me. They were always easy on me, offering tips, showing me how to swing. And when your granddad tells you something, you generally listen,” relates Seiffert. He quickly recognized the importance of practicing, so much so that he set up a tarp in his backyard and spent countless hours every day driving balls into that tarp. “I loved the game, and that was all I wanted to do. So, when most kids were out with their friends, I was on the golf course,” he says. Many mornings during the summer months, Seiffert would leave his house at 6:30 a.m. to go practice and work on his game. Seiffert played all four years on his varsity high school golf team at Mosley High School in Lynn Haven, Florida, where he is remembered as a “much better than average” golfer. His instructor at the time, Robert Jackins, spent many hours with Seiffert helping him to improve his game. “Coach Jackins was an inspiration to me. He taught me a lot and instilled in me a great work ethic. I think now that golf is indeed my career, my work ethic is a critical part of my success,” says Seiffert.

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Chase Seiffert’s best rookie season memory so far came at Pebble Beach, where he shot a bogey-free 6-under par and led a portion of the first round.

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A brand ambassador for Callaway Golf, Chase Seiffert is eager to put his PGA Tour card to work.

“Shark’s Tooth is a great test of golf and really helps me to keep my game sharp for tournaments.” I love to stop on the 12th green and look back down the fairway towards the tee. It is a perfectly framed hole, and no matter the time of day, it is always beautiful.” — Chase Seiffert

His competitive spirit, attention to detail and passion for the sport led him to a full golf scholarship at Central Alabama. After two years, he transferred to Florida State University. In the summer following his junior year, Seiffert won the State Amateur, State Open and State Match Play at the ripe age of 20. Now on the PGA Tour, Seiffert expects he will play in as many as 30 tournaments this year. He states that his greatest memory of his rookie season came at Pebble Beach, where he shot a bogey-free 6-under-par and was leading for a portion of the first round. “To be able to play that well on the most beautiful course in the world was truly special” he remarked. Seiffert is a brand ambassador for Callaway Golf and can usually be recognized on the course for his tall Callaway visor. When in town, Seiffert spends most of his days playing and practicing at Shark’s Tooth, one of The Clubs by JOE’s courses, in Panama City Beach. “Shark’s Tooth is a great test of golf and really helps me to keep my game sharp for tournaments,” he says. His favorite hole is No. 12. “I love to stop on the 12th green and look back down the fairway towards the tee. It is a perfectly framed hole, and no matter the time of day, it is always beautiful,” he says. Chase’s longtime coach David Hanson is a PGA Certified instructor and teaches at The Clubs by JOE’s golf courses. Hanson describes Seiffert as a very competitive, purposeful and focused golfer who can not only appreciate the game for the fun that it is, but also understands that it’s his career as well. “Chase is a natural at the game, and I expect we will hear more and more about him as his game continues to evolve,” he says. Seiffert is engaged to be married to Madison Smiedendorf in October. They met at Shark’s Tooth Golf Club, where she was working as the event manager. “Madison is great for me because she understands the game and the stress that comes with this lifestyle. She is a wonderful person and also my best friend,” says Seiffert. His two siblings are not golfers, nor is his mother and father, Stephanie and Fred Bagshaw. “But that’s OK because they indulged me for so many years. My parents were always at my tournaments in high school, college, and now they come to most PGA Tour events. They have always been my biggest fans, along with my granddad and uncle of course,” says Seiffert. When asked what advice he would give a young person interested in the game, Seiffert says: “Don’t be hard on yourself, be your own best friend, and most of all, avoid frustration. Stay calm and try to enjoy the game. After all, you are doing what you love to do.”

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Look deep into nature, and then you will understand everything better.” – Albert Einstein

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Taking Root Major re-grassing project passes the halfway mark at Camp Creek BY PRATT FARMER

EVER HEARD OF PLATINUM TE™ Paspalum? You might think it’s a new metal or the latest in cell phone technology. But it’s not. Platinum TE™ Paspalum is the grass selected for Camp Creek’s golf course renovation. According to Pike Creek Turf, the company supplying the grass, this fine-bladed seashore Paspalum cultivar, developed by Dr. R. R. Duncan, founder of Turf Ecosystems, is the ultimate warm season turfgrass for golf course fairways, putting greens, tees and roughs. Platinum TE™ Paspalum makes a fine choice for sports turf as well, and it’s a grass that thrives on salt water. Platinum TE™ is superior to all other commercially grown Paspalums with its dark green color, salt tolerance, shade tolerance, disease tolerance and its recovery from injury.

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The latest in cutting-edge golf course grasses, the newest sod at Camp Creek boasts a high level of tolerance to salt water. And due to the grass’ dense nature, weeds generally can’t penetrate it.

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An eight-man crew unloaded 76 tractor trailers full of new sod to renovate just the front nine at Camp Creek.

According to Mike Jansen, Managing Director of The Clubs by JOE, the life expectancy of golf course grass is about 20 years. “Camp Creek opened in 2001, and we are just shy of our 20-year anniversary. Several years ago, as we began to look at Camp Creek and an upgrade to its amenities, we also spent some time discussing the various options for our golf course renovation,” he said. The course had both El Toro Zoysia and Bermuda grasses, both of which were common at the time the course was built. But like with most things, researchers and grass growers are always looking for a better product. Not to get into too many details about Platinum TE™, as it is typically referred to, but it does have the finest leaf blade, an excellent green color and it can be closely mowed to heights below 1/8 inch. It also has a high tolerance to salt water and, due to its dense nature, weeds generally can’t penetrate it. These are all features that bode well for a Florida golf course. “Grassing an entire course is a major undertaking,” Jansen remarks. The Club saw an opportunity to move forward with the project coinciding with the massive development of the Camp Creek amenity expansion that is currently under construction. “Given the amount of construction that would already be underway, the team determined that this would be the best approach,” says Patrick Murphy, Senior Vice President of Operations for The St. Joe Company. Landscapes Unlimited was tapped to lead the massive re-grassing project. For turf recommendations, the Lincoln, Nebraska, company turned to Pike Creek Turf in Adel, Georgia. Pike Creek is rapidly becoming internationally known for its 14 varieties of turfgrass. According to the company’s website, its grass can be found on golf courses and athletic fields around the world. From Dubai to Malta to Augusta, and just about everywhere in between, Pike Creek grass has taken root.

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In March of this year, crews began killing the existing grass as the first step of the re-grassing. Over the next three months, the course was graded, dead grass was removed and the front nine was ready to accept the Platinum TE™. Seventy-six tractor trailers brought the sod to an eight-man crew ready to lay it down. Generally, the crew was able to lay two-to-three truckloads a day, and by mid-June, the front nine was completed and the crew began sprigging the fairways. Once that task was complete, they quickly moved on to tackle the remaining back nine. While grassing has been the major component of the course upgrade, the Club has worked hard to renovate many of the course’s native areas that had been overgrown. “We specifically purchased a Gyro Trac, which is the ultimate in land clearing and mulching,”

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“We specifically purchased a Gyro Trac, which is the ultimate in land clearing and mulching. This machine has allowed our team to go into areas that heretofore were nearly untouchable due to the enormous amount of dense bushes and trees that had grown — Mike Jansen, Managing Director of The Clubs by JOE up over the past 20 years.”

Jansen remarks. “This machine has allowed our team to go into areas that heretofore were nearly untouchable due to the enormous amount of dense bushes and trees that had grown up over the past 20 years.” Members will be amazed at the transformative nature of such a project and very happy with the visual results. Re-grassing the entire course at once has caused Camp Creek to temporarily close. Fortunately, our Members have had the opportunity of being able to play at Shark’s Tooth Golf Club, another club owned and operated by The Clubs by JOE. “We certainly have seen an increase in course usage at Shark’s Tooth, and we

are gratified that our Members have this option while Camp Creek is temporarily closed,” says Murphy. According to Jansen, Course Superintendent Josh Parker and his team at Shark’s Tooth had to alter some of their normal routines to better accommodate Members at the Greg Norman-designed course. “Our agronomic practice of verticutting and aerating on a monthly basis was changed a bit, yet we only had to close the course at Shark’s Tooth for one entire day to allow for the annual insecticide to be applied,” says Parker. Construction on the amenity expansion continues to move along schedule, and it is anticipated that these amenities will

open sometime in late 2021 or early 2022. But this fall, Members will once again be able to come back to Camp Creek Golf Club to enjoy the freshly renovated course. And during a friendly game, ask someone in the group about Platinum TE™ Paspalum. Most likely they will tell you they heard that it was a new metal stronger than steel. And after they contemplate its virtues and the wonder of science, you can pick up a blade of grass, extolling the fine qualities of being weed-resistant and saltwater tolerant, introducing them to a different type of researcher by the name of Dr. R. R. Duncan, the founder of Platinum TE™ Paspalum. Your friends will be amazed!

The right to access and use the Camp Creek Golf Club and any related or surrounding amenities is subject to membership application and acceptance, the payment of use fees, membership requirements and such additional terms and conditions as may be established by the owner.

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With less than 5 homesites remaining, now is the time to build your home in the WaterSound West Beach community. WAT E R S O U N DW ES T B E AC H .C O M | H O M ES I T ES S TA R T I N G AT $4 05, 0 0 0 1. 8 4 4 . 5 6 3 . 2 5 8 2 | L O C AT E D O N S C E N I C H W Y 3 0 - A © The St. Joe Company 2020 All Rights Reserved. “JOE ©”, “St. Joe ©”, “St. Joe (and the Taking Flight Design ©”, “WaterSoundSM”, and the “WaterSound (and boat design)SM” are registered service marks of The St. Joe Company or its affiliates. The materials, features and amenities described and depicted above are based upon current development plans, which are subject to change without notice. This does not constitute an offer to sell WaterSoundSM real property in any jurisdiction where prior registration or other advance qualification of real property is required, including New York. Void where prohibited by law. Equal Housing Opportunity. The St. Joe Company does not guarantee the obligations of, or provide any warranties for, homes built by unaffiliated parties who build homes or offer services in the WaterSoundSM community.

Obtain the Property Report required by Federal Law and read it before signing anything. No federal agency has judged the merits or value, if any, of this property.

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SHOOTOUT AT THE CREEK The 2020 edition had a slightly different look

TYPICALLY CONTESTED AT Camp Creek, this year’s Shootout at The Creek was held at Shark’s Tooth Golf Club from March 12–14. With ideal golf course conditions and perfect weather, the three-day event was a wonderful success. The 2020 Shootout began with a practice round and kickoff dinner Thursday evening. Led by Executive Chef Christopher Waycuilis, the culinary team really showed off with a fantastic opening meal. Highlighted by Prime Tomahawk Rib-Eye and Lobster Thermador, Members and their guests raved about the opening day dinner for the duration of the event. The next morning, the first round of the tournament was underway. With a new format for the Shootout,

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the first round was played featuring a scramble and modified alternate shot. With 10 flights, we saw several great scores after Day 1. Tee gifts were presented throughout the tournament starting with a custom stamped Titleist Vokey Wedge, logoed Titleist Prov1 golf balls, flight-personalized American Needle Hats, and finally, Shootoutlogoed stainless steel growlers. The growlers were presented after the first round during the beer and burger themed lunch. Again, Chef Chris and the culinary team knocked it out of the park with five burgers to sample — lamb, crab cake, bison, buffalo chicken and prime. Idyll Hounds Brewery also had samples of several of their craft brews. The final round began on Saturday morning with plenty left to be determined. After the betterball partners round was completed, our 10 flight winners and the wildcard winner were crowned. All 11 Member-guest teams moved on to hole 18 for the shootout to determine the overall champion. The crowd was large as they enjoyed the last meal of the event. After competing in an alternate-shot format on the 18th hole from varying yardages, the team of John Norris and Blake Bennett came out on top! We would like to thank all of the participants and winners who competed in the 2020 Shootout Invitational. We look forward the 2020 Sharkfest Member-Guest Tournament this fall!

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The 11th Annual

n-Fazio Classic Norma n-Fazio Classic a m r o N

Thursday, August 6 – Saturday, August 8 The Norman-Fazio Classic is a two-man handicap event at both Camp Creek & Shark’s Tooth Golf Clubs. Players may choose their own partner, Member or Member Guest.

Registration Required, clubsbyjoe.com/events


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COASTAL COOLER

Beat the heat with a Coastal Cooler from WaterSound Beach Club! Juicy watermelon, crisp cucumber and fresh mint combine for a perfectly refreshing summer treat. We suggest cooling off with a glass or two while lounging by the pool or on the beach. To recreate this popular cocktail at home, you’ll need a 20 oz. glass, a muddler (a spoon will work fine if you don’t own a muddler), and a shaker tin set (two glasses that fit inside each other at the mouth of the glass will also work).

(20 oz. “Double”) Fresh Mint

Cucumber Wedges

Lemon Wedges

Watermelon

INGREDIENTS NEEDED

1 oz. agave nectar 2 lemon wedges 3 oz. cucumber vodka of your choice (we use Stoli Cucumber) 2 sprigs fresh mint Cubed watermelon (1–2 inch cubes) Cucumber wedges 6 oz. soda water ‣ In a shaker tin, lightly muddle two lemon wedges and 2–3 mint leaves in the bottom of your glass (Just enough to release to oils in the mint and the juice in the lemons) ‣ Add in Cucumber Vodka and Agave Nectar ‣ Fill cup to brim with ice and shake contents thoroughly ‣ Add 2-3 watermelon cubes and 2-3 cucumber slices ‣ Top with soda water ‣ Pour into serving glass ‣ Garnish with fresh mint and cucumber slice ‣ Enjoy!

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Friends are the family you choose.” – Jess C. Scott

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TENNIS TIP from the Pros Perfecting the Serve with Barry Webb, Director of Tennis The serve is an integral part to every player’s game. It’s how you begin each point of the game, and it can also become a weapon in your arsenal with the proper technique. Achieving consistency, placement and power will lead to ease of service game holds. We are going to break down the serve into a few simple steps to follow in order to become successful. Please note that instruction detail is specific for right handers, but prompts can be reversed for interpretation by left handers.

STANCE

‣S tart with your feet shoulder width apart and a slight

bend in your knees.

‣Y our left foot should be slightly opened and pointed at

the right net post.

‣Y our right foot will be parallel to the baseline with

your toes in line with your left heal.

‣Y our weight should be on the right side of your body.

GRIP

‣Y our grip should be continental or feel like you are

holding the racquet to use the edge as a hammer.

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‣T he pad on the palm of your index

finger knuckle should be between the top and back bevel of the racquet.

MOTION

‣S tart with the ball in your left hand

near the throat of the racquet and with the tip of the racquet pointed at the proper service box or target. ‣F rom this position, your arms separate moving in a pendulum motion. ‣T he right arm moves down as though you were tracing a line cutting off your toes with the edge of the racquet, while your left arm moves up to release the ball. ‣Y ou should feel like you are in the “trophy” position with the left arm up and left shoulder slightly higher than the right shoulder with the racquet tip pointed up at the sky and right hand in a line with your right shoulder and ear. ‣P ractice the motion to get a feel for the timing of movements before including the ball toss.

TOSS

‣H old the tennis ball with your

fingers, not the palm or fingertips.

‣T he release point of the toss should

be around shoulder height to ensure the placement is slightly in front of you and to the right of your body. ‣M ake sure you can read the logo on

the ball when you toss, meaning it has minimal spin when released. ‣T oss height should be about 6 inches above your contact point, which will be covered next.

CONTACT POINT

‣Y our contact should happen when

the hitting arm is fully extended — imagine giving the ball a high five with the racquet. ‣P ronation is imperative as you swing to contact the ball; your hand should continue to pronate through the strike while the tip of the racquet turns towards your target. ‣P ronation is accomplished by allowing your hand/ palm to rotate/turn toward the ball.

FINISH

‣T he toss arm comes

down and across your rib cage as the hitting arm moves to the contact point. ‣T he hitting arm falls across the body after contact ending by your left pocket. ‣T hink of your arms almost as forming a pretzel. ‣N ow you are ready to practice with a purpose and have a game plan in place for guaranteed improvement!

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Thanksgiving 2020 Thursday, November 26 Shark’s Tooth Golf Club 11 AM & 1 PM Seatings

Reservations Required, clubsbyjoe.com/events Members & Members’ Guests Welcome 60

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Leave the world behind in this gated Panama City Beach community bordered by Crooked Creek, West Bay, and the IntraCoastal Waterway. RIVERCA MPSFLORIDA .COM H O M E S I T E S S TA R T I N G AT $5 0, 0 0 0 | 1. 8 0 0 . 6 9 0 . 2 4 0 7 ©Rivercamps Development, LLC 2020 All Rights Reserved. “JOE®”, “St. Joe®”, “St. Joe (and the Taking Flight design)®” and the “Taking Flight” design®, and “RiverCamps®” are registered service marks of The St. Joe Company or its affiliates. The materials and features and amenities described and depicted herein are based upon current development plans, which are subject to change without notice. This does not constitute an offer to sell real property in any jurisdiction where prior registration or other advance qualifications of real property is required, including New York. Void where prohibited by law. Equal Housing Opportunity. The St. Joe Company does not guarantee the obligations of, nor provide any warranties for unaffiliated parties who build homes or offer services in the RiverCamps® community.

Obtain the Property Report required by Federal Law and read it before signing anything. No federal agency has judged the merits or value, if any, of this property.

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employee spotlight

Ryan Mulvey and his family — wife Beth, daughter Ryan and son Liam — have been around golf courses and the golf business for years.

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Ryan Mulvey

GENERAL MANAGER Shark’s Tooth Golf Club Describe a typical workday. I would like to describe what is typical, but there is nothing typical about managing a club. Each day is very different depending on what is happening around the Clubs. My job is to make sure that each part of the bigger wheel is spinning in the right direction, whether that’s an event, merchandizing, food and beverage, course maintenance or marketing. These things are key to making a Club experience great. What is your favorite part about what you do?

It’s making people’s lives more enjoyable. Creating great experiences at our Clubs it what drives me to do my best every day. We are in the service industry, and the most rewarding part is providing an excellent experience and fun memories for our Members and guests. What are you passionate about? My

passion lies in continually improving and staying ahead of the curve with new and exciting things in the club space. In our current golf club world, it’s all about creating a fun, engaging atmosphere for Members to enjoy daily. I love bringing new ideas to the table that enhance the club and provide more value for our Members.

When you’re not working, what is your favorite thing to do? My favorite thing to do is spend time

with my family. I have two young kids, so my priority is to spend as much time as I can with them, whether that is coaching their sport teams, teaching them new things, learning from them or anything else. I love spending time growing with them! What three words would best describe you?

Involved, Engaging, Selfless — (from my wife). I have been in the golf business my entire working life. My family moved down to Panama City Beach several years ago from South Carolina, where I was managing Mount Vintage Plantation. We moved down here when an opportunity came up to join Bay Point Golf Club as General Manager. After managing Bay Point for a little over four years, the opportunity to join The Clubs by JOE came up, and I was lucky enough to get the position.

What led you to your current job?

What accomplishment are you most proud of?

My most proud accomplishment in my professional career is being in the position that I am in now. Being a General Manager at facilities as prestigious as Shark’s Tooth and Camp Creek makes me proud to come to work every day. Being able to get the level I am at now truly shows that hard work and dedication really do pay off.

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YOUR SUMMER GIFT GUIDE

1

PHOTOS BY SAIGE ROBERTS

5 Beaumont Safari Hat

WATERSOUND BEACH CLUB

Available in store only

1 Shark Grey Cool Visor Legacy Athletics, $28.00

2 Coordinate Table Top Art Legacy Home, $16.00

Kooringal, $46.00

6 Chica Earring Carrie Rhea Designs, $28.00 WATERSOUND BEACH STORE

Available in store or online

7 Seafoam Rambler Lowball

WATERCOLOR STORE

Yeti, $32.00

Available in store or online

3 Heathered Vanilla Cookie Cable Knit Chenille Blanket Florida SweetTea Style, $72.00

4 WaterColor Soap & Soap Saver 30a Candles, $12.00

8 Wood Plank Hand Sign Legacy Home, $18.00 FOOW SHOPPE

Available in store

9 Pom Insulated Cooler Tote

2

Blush, $34.00

10 Anchor Bottle Stopper Blush, $18.00

4 3

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gift guide

6

5

7

8

9

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A coastal community nestled amongst nature yet within 3 miles of Scenic Highway 30-A. W A T E R S O U N D . C O M | H O M E S F R O M T H E $ 4 0 0 ’ S T O $1M P L U S 1. 8 6 6 . 5 6 3 . 0 0 70 | S O U T H WA LT O N , F L O R I D A ©The Watersound Company, LLC, a subsidiary of The St. Joe Company 2020 All Rights Reserved. “JOE®”, “St. Joe®”, “St. Joe (and the Taking Flight design)®” and the “Taking Flight” design® are registered service marks of The St. Joe Company or its affiliates. “Watersound Origins SM” and “Origins SM” are service marks of The St. Joe Company or its affiliates. The materials and features and amenities described and depicted herein are based upon current development plans, which are subject to change without notice. This does not constitute an offer to sell real property in any jurisdiction where prior registration or other advance qualifications of real property is required, including New York. Void where prohibited by law. Equal Housing Opportunity. The St. Joe Company does not guarantee the obligations of, nor provide any warranties for unaffiliated parties who build homes or offer services in the Watersound Origins SM community.

Obtain the Property Report required by Federal Law and read it before signing anything. No federal agency has judged the merits or value, if any, of this property. 66

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HOW DO YOU FOOW?

FOOW30A.COM

(850) 534-5050

3 4 Go l d e n ro d Ci rc l e , Sa nta Ro s a Be a c h , F L 3 2459 EXPERIENCE MAGAZINE

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member spotlight

BEYOND the

FAIRWAYS

FSU’s golf coach Trey Jones finds time to relax with the family — and the game — he loves BY THOMAS J. MONIGAN

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TREY JONES HAS earned multiple accolades during his career as a college golf coach, but he considers his greatest reward something personal. And it happened at a golf course you might be familiar with. “One of my best memories as a dad is getting in town from Tallahassee, stopping at Shark’s Tooth and walking the back nine with my son Drew and talking to him,” Jones says. “That’s something I never will forget, and I can’t wait until next time.”


COURTESY FLORIDA STATE ATHLETICS

COURTESY FLORIDA STATE ATHLETICS

“One of my best memories as a dad is getting in town from Tallahassee, stopping at Shark’s Tooth and walking the back nine with my son Drew and talking to him. That’s something I never will forget, and I can’t wait until next time.” — Trey Jones

FSU golf coach Trey Jones was introduced to The Clubs by JOE during his travels with his team. Now he and his family are Members themselves.

Golf is his game, and Jones has been coaching at the college level for 29 years, the past 18 of those just up the road in Tallahassee at Florida State University, where he’s the men’s head coach and Director of Golf for both the men’s and women’s golf programs. His accomplishments read like a hall of fame résumé: two-time ACC Coach of the Year (2008, 2015) and six straight NCAA Championship Finals appearances from 2012–17. As for star pupils, you might recognize some of the

names from the PGA — Brooks Koepka, Jonas Blixt and Daniel Berger. Growing up in Cullman, Alabama, young Trey started golfing at about age 10; that’s when his dad, Buddy Jones, presented him with a set of Sam Snead golf clubs. Jones was a multi-sport standout in high school, playing basketball and baseball, but it wasn’t until later that his athletics life got … on course. “I played basketball for four years in Cullman High School,” Florida State’s highly successful golf coach recalled

recently, “but by my senior year, I realized I was going to play college golf and not college basketball. “I knew I wanted to coach, but I didn’t know what I wanted to coach. The reason I chose the University of North Alabama was that their golf coach was also the assistant basketball coach, and he offered me a position in either one of them. Then I realized I wanted to be college golf coach.” Jones became head coach at North Alabama in 1991 before moving on to an assistant’s job at Wallace State Junior

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COURTESY FLORIDA STATE ATHLETICS

member spotlight

Trey Jones has coached some of the PGA’s most notable names and helped turn the Seminoles into one of the nation’s most successful programs.

EXPERT ASSESSMENT College (1992–95). He then returned to the head coaching ranks as Georgia State University’s head coach and director of golf operations (1996–2003). Then, in 2004, Jones made his way to Tallahassee. Since taking over the Seminoles, Jones had led FSU to six NCAA Championship Finals appearances, 14 NCAA Regional appearances and 25 tournament wins. He has also produced 11 All-Americans, including Koepka, a three-time All-America selection at FSU, who won the two PGA Championships and two U.S. Opens. He held the world’s No. 1 ranking in 2018. Jones couldn’t help but chuckle when asked why he loves golf so much. “It’s different every day,” he replied. “Every day, every shot, there’s just different challenges, and you never know when you’re going to do something you’ve never done before. … The uncertainty of if it, I think, is what’s great.” Joining The Club

Jones’ connection to the Panhandle extends down the coast, both professionally and personally. “About 10 years ago I had just started bringing my team over (to the Emerald Coast) to prepare for the postseason,”

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Jones said, “and we started making it an annual trip to prepare for the NCAA championship. We have been guests of great friends of the university and golf program who reside in the area.” It was another familiar FSU face and Member of The Clubs by JOE that introduced Jones to Shark’s Tooth Golf Club — now-retired FSU baseball coach Mike Martin. Shortly thereafter, another Member, Jim Steiner, hosted Jones and his team for a dinner and fundraiser at WaterSound Beach Club. That gave Jones a chance to get more acquainted with other parts of the Club. It was an eye-opening experience. “My first impression was: ‘Why haven’t I heard about this?’ ” Jones recalls. “It must be the best kept secret in the Southeast that, here I am, in the golf business, in Tallahassee, Florida, and you have some of the best golf you could imagine — and it’s only 2 hours and 15 minutes away. Oh my, how come I didn’t know about this?” Ever since, the Jones family has enjoyed years of outings at The Clubs by JOE. “We really enjoy having coach Jones and his family as Members of the Club,” said Mike Jansen, managing director of The Clubs by JOE. “He certainly knows a thing or two about golf, so it’s great to

Here are coach Trey Jones’ impressions of the courses available at The Clubs by JOE CAMP CREEK GOLF CLUB

→ “It’s is a modern

championship golf course, challenging off the tee. The green speeds make the guys respect it, and the greens are challenging as well.

SHARK’S TOOTH GO LF CLUB

→ “It has a completely different

way of challenging you. There are different sight lines off the tee and more wooded areas. And the greens are not as undulating, and you have more options on shots around the greens.”

ORIGINS GOLF CLUB

→ Jones calls it “the future of

golf. … That’s where people can go out and play in two hours. They can play different holes and play with their kids and friends, and walk, and be in a really casual family environment. It’s a wonderful place to learn to play golf.”


COURTESY FLORIDA STATE ATHLETICS

see him out at Shark’s Tooth and Camp Creek.” Trey’s wife, Cathy Jones, is the coordinator of financial aid for student-athletes at Florida State. Daughter Jordan Jones, 18, will be attending FSU in the fall, and son Drew Jones, 14, will start high school at FSU’s lab school, Florida State University School. Hitting the course is also a family affair for the Jones crew. Jordan played high school golf in her junior and senior years. “Her team went to the state championship for the first time in history, and she loved every minute of it,” Trey said. Drew has played varsity golf for two years. “He is absolutely eaten up with golf,” Trey adds. “He just can’t get enough of it. He’s better known to the staff at Camp Creek than I am.” Cathy “is more of a golf fan rather than a golfer,” Trey says, but all four play in the annual Thanksgiving tournament at Shark’s Tooth, and they also play in the Parent-Child tournament. November is “by far” his favorite time to enjoy some personal time on the links, coming over from where he lives in Seabreeze. “It just works out that’s the time my fall collegiate season is ended, and I’m ready to get over there,” Jones said. “With the weather I can’t get there enough.” Overall, Jones calls his Membership in The Clubs by JOE “one of the best family investments we’ve ever made.” “There’s something for every member of the family,” Jones says. “We’re all taken care of, and the staff is very professional. You look at the vision from the St. Joe Executives and what they’ve created is great, and what they’re going to create is even better. And we’re just fortunate to be a part of The Clubs by JOE.”

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Coming Soon to Santa Rosa Beach

Watercrest Assisted Living and Memory Care 205 W Hewett Road Santa Rosa Beach FL 32459

For reservations call: 855-476-0272

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watercrest

assisted living sen ior & l imemory v i n g care

watercrestseniorliving.com


Celebrate the joy of living, eating and drinking well.

Loc ated at The P e a rl H o t e l 8 5 0.588.2882 | t he p e ar l RB . c o m | 6 3 Mai n Str eet | Ro s em ar y B ea ch , F L 3 2461


There’s only one thing more precious than our time and that’s what we spend it on.” – Leo Christopher

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upcoming EVENTS

Dec.

31

NEW YEAR’S EVE CELEBRATION

7-10 p.m. | Shark’s Tooth Golf Club

Schedule of events is subject to change based on social distancing guidelines related to COVID-19. For the most up-to-date schedule of events and information, please visit our website at ClubsByJoe.com/events. 76

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events

August 6–8

October 8–10

NORMAN-FAZIO GOLF CLASSIC

SHARKFEST MEMBER-GUEST GOLF TOURNAMENT

October 22

November 12-14

LADIES MEMBER-GUEST TOURNAMENT

JOE CUP MEMBER-MEMBER GOLF TOURNAMENT

November 26

December 11

THANKSGIVING BRUNCH

FROSTY FROLIC MEMBER HOLIDAY PARTY

Shark’s Tooth Golf Club

Shark’s Tooth Golf Club

11 a.m. and 1 p.m. Seatings | Shark’s Tooth Golf Club

Shark’s Tooth Golf Club

Shark’s Tooth Golf Club

5-8 p.m. | Shark’s Tooth Golf Club

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member memories

Re -Member Members share some of their favorite memories at The Clubs By JOE

Here we are after completing the 2018 Club Wome n’s Championship. We loved the logo on the grass! In the photo (left to right), DeAnna Woods, Sydney Dunning and Shelly Bowden. — Deanna Wood s

Beach Club ry of WaterSound My favorite memo th birthday last year with is celebrating my 40 — Ali Weil from near and far. friends and family

July 4, 2015 , th of July cele e greatest Fourth bration W aterS Beach Clu b has ever ound Great dinn had. er, fun for eve best entertainment, ry age gro up and nig fireworks ht — asks for it we loved it. Our fam every year. ily G reat m — Donna & William Ju emory! rena

My weddin hosted by g (to Jon Altman), my Williams. T parents, Ash & Jan he ceremo ny the green, with the re was on ception at WaterSou nd Beach Club! — Anna Alt man

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Club on the ily to the Beach Bringing my fam e Covellis rg eo G t year. — Fourth of July las

Our Wedding Day (M ay 30, 2009) at WaterSound Beach Clu b. — Katie Malone

being mmer fun after This is some su ddlers to th wi s th r mon quarantined fo rry be oria Throne at home! — Vict

and Layla Carpenter Grant Nuckolls, Will Forsythe ergarten at the kind of day celebrating the last Beach Club. — Kelly Nuckolls

We are new M embers to the our home in th Club, having bu e fall. We host ilt and closed ed a family re on bringing togeth union for Than er our families ksgiving, death of Mark’s on the 25th an niversary of th father. We hadn e ’t gathered in was so wonde many years, an rful to visit the d it C lu b to swim, eat and We took this fa relax. mily photo on the beach to commemorat e the week. — Sharon Allen

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membership

HOW TO BECOME A MEMBER OF

The Clubs by JOE

SM

Lifestyle Membership

Experience all-inclusive, unlimited golf at Camp Creek Golf Club, Shark’s Tooth Golf Club and Origins, as well as Member access to WaterSound Beach Club. You’ll enjoy fitness facilities, tennis and robust calendar social events throughout the year. There are a variety of dining options with a Member-only discount for food and beverage. Not to mention an extensive list of outdoor amenities the whole family will enjoy!

Signature Golf Membership

If golf is your passion, a Signature Golf Membership is the perfect match for you. You’ll enjoy endless rounds of golf at any of The Clubs by JOE’s courses including Shark’s Tooth, Camp Creek and Origins Golf Clubs. To join today or for more information about each Membership, please call 850.213.5181 or send an email to memberships@stjoeclub.com. *Information in this Membership section provides a summary of The Clubs by JOE SM Membership program. As this information is only summary in nature, you should read the Membership Plan and Rules and Regulations for a complete understanding regarding Membership rights and privileges. Membership privileges and benefits are subject to change from time to time.

To celebrate the announcement of a proposed multimilliondollar expansion at the renowned Tom Fazio-designed Camp Creek Golf Club, The Clubs by JOE designed the Perfect 10 Lifestyle Membership Drive, a special promotional offer for new Members. The Perfect 10 is a unique opportunity to enjoy all of the luxuries that The Clubs by JOE affords for a fraction of the cost up front. Instead of the requirement that the initial Membership fee of $30,000 be paid upon joining, new Members who qualify will be able to join for just $10,000 up front! THE PAYMENT PLAN IS AS FOLLOWS:

• $10,000 due upon signing Membership Agreement • $10,000 due upon completion of Camp Creek Lifestyle Village Phase I • $10,000 due upon completion of Camp Creek Lifestyle Village Phase II

The Perfect 10 Lifestyle Membership Drive was launched in connection with the Camp Creek Expansion — currently planned to include a health and wellness center, a kids club and playground, casual dining, tennis courts, a pool with expansive deck and a 75-key boutique inn — but it includes so much more. A Lifestyle Membership at The Clubs by JOE also offers access to world-class golf, tennis, dining, wellness and events at Shark’s Tooth Golf Club and WaterSound Beach Club. New Members who join through the Perfect 10 offer get to enjoy all of The Clubs by JOE properties, perks and events while making only one-third of the total initiation fee up front. The Perfect 10 offer is a limited-time offer that is subject to change or expiration without notice. Payment plan offer does not apply to existing members. Membership quantity is limited. Other restrictions apply. Contact The Clubs by JOE for complete details. 80

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MEMBER-GUEST GOLF TOURNAMENT October 8 – 10, 2020 | Shark’s Tooth Golf Club EXPERIENCE MAGAZINE

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information

The Clubs by JOE

PHONE DIRECTORY CONTACTS

THE PEARL HOTEL

THE CLUBS BY JOE Vicki Burris, Director of Membership ���������������������������������� 850.213.5182 Mike Jansen, Managing Director ����������������������������������������� 850.249.3045 Carolyn Webre, Membership Sales & Relations Manager ������ 850.213.5179 Jennie Frey, Membership Sales & Aircraft Coordinator �������� 850.213.5184 Hollie Parker, Membership Coordinator ������������������������������� 850.213.5181 Membership Accounting ������������������������������������������������������ 850.641.0009 Samantha Kasten, Weddings & Events Manager ������������������� 850.213.5186 Victoria Grandal, Marketing Coordinator ������������������������������ 850.213.5183 Barry Webb, Director of Tennis �������������������������������������������� 205.903.8743

CAMP CREEK® GOLF CLUB Camp Creek Golf Club �������������������������������������������������������� 850.231.7601 19th Hole Grille ������������������������������������������������������������������� 850.231.7603 Lee Moran, Head Golf Professional ������������������������������������ 850.231.7602

SHARK’S TOOTH GOLF CLUB Golf Shop ���������������������������������������������������������������������������� 850.249.3041 Grille/Lounge/Reservations ������������������������������������������������� 850.249.3015 Ryan Mulvey, General Manager �������������������������������������������850.249.3017 Christopher Waycuilis, Executive Chef ��������������������������������� 850.249.3011 Matthew Hipps, Head Golf Professional ����������������������������� 850.249.3046

WATERSOUND® BEACH CLUB WaterSound Beach Club ������������������������������������������������������ 850.534.2500 Kyle Davis, General Manager ����������������������������������������������� 850.534.2078 Preetam Pardeshi, Executive Chef ��������������������������������������� 850.534.2076

WATERSOUND ORIGINS® GOLF CLUB Golf Shop ���������������������������������������������������������������������������� 850.213.5090 Watersound Origins Real Estate ������������������������������������������ 850.213.5092

WATERCOLOR® INN & RESORT WaterColor Bike Barn (Bike Rentals) ���������������������������������� 850.534.5959 WaterColor BoatHouse (Canoe/Kayaks/SUPs) �������������������� 850.419.6188 Fish Out of Water Restaurant ���������������������������������������������� 850.534.5050 The Gathering Spot ��������������������������������������������������������� 850.534.5025 WaterColor InnSpa ����������������������������������������������������������� 850.534.5010 WaterColor Workout Facility �������������������������������������������� 850.534.5950

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Havana Beach Bar & Grill ��������������������������������������������������� 850.588.2882 Havana Beach Rooftop Lounge �������������������������������������������� 850.588.2882 Spa Pearl ������������������������������������������������������������������������������ 850.460.9041

REHEARSAL DINNERS/WEDDINGS/MEETINGS WaterColor Inn �������������������������������������������������������������������� 850.231.7773 WaterSound Beach Club ������������������������������������������������������ 850.249.3042 Shark’s Tooth Golf Club ������������������������������������������������������ 850.249.3042 Watersound Origins ������������������������������������������������������������ 850.249.3042 The Pearl Hotel �������������������������������������������������������������������850.460.9040

CONCIERGE Concierge Service ���������������������������������������������������������������� 850.534.5008

SERVICES DINING Camp Creek 19th Hole Grille ������������������������������������������������ 850.231.7603 Fish Out of Water ��������������������������������������������������������������� 850.534.5050 Havana Beach Bar & Grill �������������������������������������������������� 850.588.2882 Havana Rooftop Lounge ����������������������������������������������������� 850.588.2882 Shark’s Tooth Clubhouse ������������������������������������������������������ 850.249.3015 The Gathering Spot & Sushi Bar ����������������������������������������� 850.534.5025 WaterSound Beach Club ������������������������������������������������������ 850.534.2500

RELAX WaterColor InnSpa �������������������������������������������������������������� 850.534.5010 Spa Pearl ������������������������������������������������������������������������������ 850.588.2881

GOLF Camp Creek Golf Club ��������������������������������������������������������� 850.231.7601 Shark’s Tooth Golf Club ������������������������������������������������������� 850.249.3041 Origins Golf Club ���������������������������������������������������������������� 850.213.5090

OUTDOOR The BoatHouse at WaterColor ��������������������������������������������� 850.419.6188

ACTIVITIES WaterColor Fitness �������������������������������������������������������������� 850.534.5950 Bike Barn ���������������������������������������������������������������������������� 850.534.5959

FIND MORE INFORMATION AT: clubsbyjoe.com


MEMBER SUPPORT MAKES IT POSSIBLE for the CAA to fund children’s art education, student scholarships, and arts grants and to provide cultural enrichment to our community through ongoing cultural events and programs.

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