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MEDIA KIT

2013-14


The brand Stiletto Woman is a Forbes-ranked leadership-centric lifestyle improvement company for modern working business women. Simply put, through our mission to empower women to dream big and believe in the impossible, we advocate healthy businesses and healthy lives. We accomplish this by helping women transition into entrepreneurship, build sustainable businesses, and up-level their careers. Our principle message encourages women from all walks of life to live courageously on purpose and elevate their influence in business. Stiletto Woman has become a premier destination particularly for women in the solo/micro business sector. We offer a multi-level approach to meeting the needs of women business owners, and have established a trusted platform for next generation thought-leaders. In 2013, Stiletto Woman was named one of the “Best 100 Websites for Women” by FORBES; a “Top Career Blog to Follow”, and She Owns It recognized Karlena Wallace as one of the “Top 50 Women to Follow on Twitter”. In 2012, Stiletto Woman was also named one of the “Top 75 Websites for Your Career” by FORBES, and “Top 25 Site for Women Entrepreneurs to Love”.

Top 100 Website for Women {2013} Top 75 Website for Your Career {2012} {MEDIA BRANDS} STILETTOWOMAN.COM | STILETTO WOMAN MAGAZINE | STILETTO WOMAN THRIVE


stiletto woman magazine Stiletto Woman magazine is a print and digital publication. It's our means of speaking to everyday business women in a real way, particularly solo/micro business owners. The publication launched summer 2009 in print to excellent reviews and an outpouring of support. Today, we remain committed to delivering content that's engaging, transparent, and

meaningful. We've had the honor of featuring changemakers like Dr. Connie Mariano, the first military woman physician to the President of the United States, and first woman director of the White House Medical Unit; Tracy Evans, three-time Olympic athlete, entrepreneur and humanitarian; Tina Sloan, legendary actress from "Guiding Light," "Law & Order," "Third Watch�.

Additionally, we've connected with national personalities and told the stories of Cheryl Burke, America's most recognized professional dancer from "Dancing With the Stars;" Margaret Cho, comedian and actress who currently appears on Lifetime's "Drop Dead Diva;" Dee Wallace, veteran actress of renowned films such as E.T. The Extra-Terrestrial and Cujo.

{MEDIA BRANDS} STILETTOWOMAN.COM | STILETTO WOMAN MAGAZINE | STILETTO WOMAN THRIVE


{MEDIA BRANDS} STILETTOWOMAN.COM | STILETTO WOMAN MAGAZINE | STILETTO WOMAN THRIVE


{MEDIA BRANDS} STILETTOWOMAN.COM | STILETTO WOMAN MAGAZINE | STILETTO WOMAN THRIVE


stiletto woman THRIVE Stiletto Woman Thrive is a womenpreneur lifestyle conference and event series connecting women in a chic and modern way both nationally and in your community. Our intention is to bring women together from all backgrounds and industries; women who desire to create a business and lifestyle that matters. At our 2014 conference, in addition to the SWIBA Awards ceremony, we provide powerful keynotes and life-changing breakout workshops for women to establish and maintain thriving businesses, and lead fulfilling lives. While our core principles are built around entrepreneurship, we equally incorporate a lifestyle component that correlates to our organizational mantra: “It's more than business, it's a lifestyle.” But that’s not all, Stiletto Woman Thrive isn’t just a LIVE annual conference, but also a community effort and event series that helps women flourish at the local level.

{MEDIA BRANDS} STILETTOWOMAN.COM | STILETTO WOMAN MAGAZINE | STILETTO WOMAN THRIVE


swiba Awards Stiletto Woman In Business Awards (SWIBA) is one of the FIRST nationally recognized comprehensive award programs exclusively for women in the solo and micro business sector. We honor everyday working hero’s—women changing communities and transforming lives. We began recognizing amazing women in the summer of 2009. During that time, we realized that women had begun to make significant social media, business strategy, and community-building contributions (particularly in the micro business sector), and there was

Some of the most dynamic women in business have been featured through our recognition eforts, leaders such as Dr. Debbie Berebichez, the first Mexican woman to graduate from Stanford University with a PH.D. in Physics; Mary Mazzio, 1992 Olympic athlete and award winning documentary filmmaker; Marshawn Evans, JD, bestselling author and star of the hit TV show

no formal national recognition for these women and

“The Apprentice”; Rachel Renee

their meaningful efforts; therefore in 2009 we set out to change that.

Times bestselling author of the

Russell, a recurring New York mega hit, Dork Diaries book series, to name a few.

{MEDIA BRANDS} STILETTOWOMAN.COM | STILETTO WOMAN MAGAZINE | STILETTO WOMAN THRIVE


Our initiatives

My Stiletto Fix is an annual subscription club for women entrepreneurs. This service is perfect for avid readers and supporters who love our magazine and a good book from time-to-time. Bi-monthly, subscribers receive reading material from us, which includes new issues of Stiletto Woman magazine and reputable, professionally published books that have landed on our hotlist. My Stiletto Fix delivers (3) editions of our wellcrafted, full-size magazine and (3) surprise book titles annually. Our subscribers receive a total of (6) special deliveries from us each year. These great reads are shipped directly to the subscriber’s door. In addition, with each delivery, they’ll find a special appreciation gift with their subscription pack. This subscription club is designed to appeal to the needs of women in business by providing resources that are business and personal improvement related—from social media, marketing and leadership to purposeful living, empowerment and personal growth.

Our annual Amazing Women of the Year Guidebook spotlights the efforts of women business owners, entrepreneurs, and a wide-ranging group of diverse trailblazers. Our intention is to honor these women and connect with diverse business leaders, influencers, social power players, and youth making a positive impact on communities around the world. Published annually, this guide is designed to give readers an up-close and personal glimpse of each woman’s journey. Our focus is all about the woman, her story and her passion.

{MEDIA BRANDS} STILETTOWOMAN.COM | STILETTO WOMAN MAGAZINE | STILETTO WOMAN THRIVE


Our Initiatives Launch From The Soul™ is our action-driven startup intensive designed to help aspiring and new entrepreneurs develop heart-centered sustainable businesses from inception. This intensive is not a webinar, self-paced e-course, or inspirational coaching session; instead it's a highly interactive, accountability and results-based effort that requires full-on engagement. Unlike programs with a similar market and price-point, our participants receive ongoing live instruction instead of self-directed study. This intensive is ideal for aspiring entrepreneurs who prefer a handson interactive, yet independent approach to learning. It's also for entrepreneurs in the first three years of launching who desire intrinsically-focused results. National Walk In Stilettos Day™ is a campaign we launched in 2012 for women to collectively celebrate their independence and reaffirm their innermost dreams and aspirations. This FREE virtual event takes place September 22 each year. The event is dedicated to living a balanced life both inside and outside of business. The Symposium promotes personal growth, self-acceptance, authenticity, reinvention, and fearless living. For us, stilettos metaphorically symbolize our collective bold and vivacious declaration. The National Walk In Stilettos Day™ is for any person desiring to claim their independence and confidence to dream bigger, ignite a passion, and live courageously.

{MEDIA BRANDS} STILETTOWOMAN.COM | STILETTO WOMAN MAGAZINE | STILETTO WOMAN THRIVE


DEMOGRAPHICS OUR AUDIENCE Women business owners, entrepreneurs, and women leaders between 21-55 years of age. This woman has an average household income of approximately $30,000-$100,000 annually. PRIMARY TOPICS Women in business, entrepreneurs, micro-business, solopreneurs, women CEOs, women leaders, career women, professional & personal development, women lifestyle topics WHERE WE’VE BEEN Stiletto Woman has appeared on everything from major media outlets such as Forbes and Essence, to community publications as Asian Weekly and The Hour Newspaper; to esteemed properties online like Blogalicious, Inspire Smart Success, She Owns It, Daily Whip, SheNOW and Examiner.com.

WHO IS THE STILETTO WOMAN FEMALE? • She is educated and has a penchant for continuous learning and personal growth

• She is conscious of what she consumes—it’s not about quantity, but quality

• She is both the married and single female; happy in her skin, and doesn’t let others define her

• She may or may not have children; either way family and relationships are important to her

• She is in tune with the trends; what’s hot and what’s not, but creates her own style

• She looks at the big picture, and is one with big dreams, big goals, and big ideals

{MEDIA BRANDS} STILETTOWOMAN.COM | STILETTO WOMAN MAGAZINE | STILETTO WOMAN THRIVE


Did you know? • Stiletto Woman was named one of Forbes 100 Best Websites For Women • Stiletto Woman was named Top 75 Website For Your Career by Forbes • Stiletto Woman was named Top 25 Site for Women Entrepreneurs to Love • Stiletto Woman was named one of the Top Career Blogs to Follow in 2013 • Stiletto Woman founder started her entrepreneur career a decade ago after landing an esteemed business cover story in one of New York Times sister newspapers • Stiletto Woman founder named Top 29 Finalist out of 1,250 candidates for Hello Tomorrow Fund as judged by Suze Orman, Phylicia Rashad and Sarah Ferguson (Duchess of York)

BITS AND PIECES OF INFORMATION

• Established: 2009 • Website Content: Weekly • Magazine Schedule: Tri-annually • Twitter: 3,000+ followers • Facebook: 1,000+ likes • Pinterest: 500+ followers • Avg Site Visitors: 8,000+ • Page Impressions: 15,000+ • Stiletto Woman magazine: 300,000+ digital views

• Stiletto Woman founder listed one of the Top 50 Women You Should Be Following on Twitter • Our conference has drawn powerful personalities such as Shirley Strawberry, from the nationally syndicated "The Steve Harvey Morning Show"; Dee Marshall, national TV personality from TV One's "The Makeover Manor"; Jen Groover, veteran business expert, inventor and media mogul; Danielle Knox Ross, national TV personality from Lifetime's "The Balancing Act"; Tina Sloan, legendary TV and film actress to name a few

{MEDIA BRANDS} STILETTOWOMAN.COM | STILETTO WOMAN MAGAZINE | STILETTO WOMAN THRIVE


AUDIENCE IN GENDER (WOMEN)

AUDIENCE IN GENDER (MEN)

AUDIENCE IN AGE 18-24 YEARS

AUDIENCE IN AGE 25-34 YEARS

AUDIENCE IN AGE 35-44 YEARS

AUDIENCE IN AGE 45-54 YEARS

AUDIENCE IN AGE 55-64 YEARS

AUDIENCE IN AGE 65+ YEARS

{MEDIA BRANDS} STILETTOWOMAN.COM | STILETTO WOMAN MAGAZINE | STILETTO WOMAN THRIVE


Magazine REGULAR AD RATES FULL PAGE $899.00 per run (active 3 months) ANNUAL (3 issues) $2200.00 per year (save $497) HALF PAGE

$499.00 per run (active 3 months)

ANNUAL (3 issues) $1200.00 per year (save $297) ADVERTORIAL $299.00 per run (active 3 months) ANNUAL (3 issues) $700.00 per year (save $197) WHAT’S THE 411 $99.00 per run (active 3 months) ANNUAL (3 issues) $200.00 per year (save $97)

PUBLICATION SCHEDULE WINTER ISSUE

AD Close: NOVEMBER 1 Materials Due: NOVEMBER 15 Publish Date: JANUARY 15

SPRING ISSUE

AD Close: MARCH 1 Materials Due: MARCH 15 Publish Date: MAY 15

FALL ISSUE PREMIUM AD RATES INSIDE COVER

$1099.00 per run (active 3 months)

AD Close: JULY 1 Materials Due: JULY 15 Publish Date: SEPTEMBER 15

ANNUAL (3 issues) $2600.00 per year (save $697) BACK PAGE

$1099.00 per run (active 3 months)

ANNUAL (3 issues) $2600.00 per year (save $697)

SPECIAL EDITIONS Amazing Women of the Year Style & Beauty Issue The Foodie Issue Women’s Health Issue

Published Summer Published As Determined Published As Determined Published As Determined

Annual pricing is applicable only on one-year contracts. Payment installments are available. What’s The 411? is a special section for announcement and event listings. These listings are limited to 75 words and may accompany a website, email and phone number.

{MEDIA BRANDS} STILETTOWOMAN.COM | STILETTO WOMAN MAGAZINE | STILETTO WOMAN THRIVE


Magazine FILE SPECIFICATIONS

SIZES & TRIMS FULL PAGE

8.5” X 11”

TRIM

8.25” X 10.75”

BLEEDS

0.125” (TOP) 0.125” (BOTTOM) 0.” (INSIDE) 0.25” (OUTSIDE)

HALF PAGE TRIM

8.5” X 5.5” 8.25” X 5.375”

BLEEDS

0.125” (TOP) 0.125” (BOTTOM) 0.” (INSIDE) 0.25” (OUTSIDE)

WHAT’S THE 411? Announcement and event listings WORD COUNT

75 words

INCLUSIONS

Description, website, email, phone

Software suggested: Ads must be in “print/press ready” form. Ads may be created in Photoshop, Illustrator, or Quark Express. We accept the following preferred files: PSD, AI, EPS, and PNG All images must be 300 dpi and compatible with a Windows-based PC. JPGs are not preferred, however if this is most conducive, contact us in ADVANCE to ensure its use. GIF files are not accepted. High resolution files should not be transferred via email. We will provide online retrieval instructions for your image files. Our magazine is published using high-quality digital printing. The publication is saddle-stitched with full-color throughout. Need Ad Design? We offer ad design services at $99.00 per hour with a minimum of two billable hours. Our flat rate includes any images procured, revisions, final files, and release for continued use.

{MEDIA BRANDS} STILETTOWOMAN.COM | STILETTO WOMAN MAGAZINE | STILETTO WOMAN THRIVE


website TYPES & SIZES DISPLAY AD COST

350 X 250 $150.00

AD + SPONSORED POST 350 X 250 COST $199.00 Display ad on StilettoWoman.com for 30-days (repeats on all pages), mention via social media. A written sponsored post may also be obtained to highlight a business, product, service or program.

DISPLAY AD COST

350 X 150 $100.00

AD + SPONSORED POST 350 X 150 COST $149.00 Display ad on StilettoWoman.com for 30-days (repeats on all pages), mention via social media. A written sponsored post may also be obtained to highlight a business, product, service or program. DISPLAY AD 350 X 75 COST $50.00 Display ad on StilettoWoman.com for 30-days (repeats on all pages), mention via social media.

DISPLAY AD 980 X 90 COST $100.00 Display ad on StilettoWoman.com for 30days (repeats on all pages), mention via social media.

SPONSORED POST Online COST $100.00 A written sponsored post on StilettoWoman.com to highlight a business, product, service or program for a period of at least 30-days. Includes promotion via social media. The post may remain published indefinitely as determined by us.

EMAIL BLAST Email COST $499.00 A single exclusive company-branded sponsored email blast forwarded directly to Stiletto Woman subscribers to highlight a business, product, service or program. Includes promotion via social media.

{MEDIA BRANDS} STILETTOWOMAN.COM | STILETTO WOMAN MAGAZINE | STILETTO WOMAN THRIVE


{MEDIA BRANDS} STILETTOWOMAN.COM | STILETTO WOMAN MAGAZINE | STILETTO WOMAN THRIVE


Dr. Connie Mariano (White House Doctor): The first military woman to become the White House Physician to the President of the United States, the first Filipino-American in U.S. history to become a Navy Rear Admiral and the first female director of the White House Medical Unit. Dee Wallace: An author and actress with more than 100 credits to her name. Wallace has appeared in blockbusters: The Howling, Cujo, and one of America’s most celebrated films, E.T. The Extra-Terrestrial. Cheryl Burke: Celebrity starlet and two-time champion of the hit ABC show, “Dancing with the Stars,” and the only dancer in the show’s history to appear in the finals four times. Mally Roncal: Beauty pioneer and creator of Mally Beauty cosmetics, and one of the most sought-after style makers who has worked with A-list celebrity clients like Beyonce, Jennifer Lopez, and Angelina Jolie. Valerie Smaldone: Five-time Billboard magazine award winner, best known for her success holding the number #1 position in the New York radio market as the midday host of 106.7 FM for more than two decades. Tina Sloan: The legendary 20+ year Hollywood SOAP TV star of “Guiding Light”; she’s appeared on, “Law & Order: SVU, ”Third Watch”; and in feature films as The Brave One and Changing Lanes. Sloan is the author of Changing Shoes published by Gotham Books an imprint of Penguin Group. Margaret Cho: A comedian, actress, and author best known for her bold stand-up routines. Among other accomplishments, Cho has appeared in her own sitcom, “All American Girl,” the hit TV show “Drop Dead Diva,” and popular movie Face/Off.

Dr. Debbie Berebichez: The first Mexican woman to graduate from Stanford University with a PH.D. in Physics; she’s appeared on OPRAH & Friends Radio, and National Geographic TV. Mary Mazzio: A 1992 Olympic athlete, former law-firm partner, and award winning documentary filmmaker. Mazzio’s first work of art was cited as a “Landmark film” by New York Times. Dr. Mary Gatta: The Director of Gender and Workforce Policy at the Center for Women and Work, and faculty member in the Department of Labor Studies and Employment Relations at Rutgers University. Marshawn Evans, JD: An attorney, entrepreneur, frequent expert on ESPN, bestselling author of S.K.I.R.T.S. in the Boardroom published by WILEY, and past star of the hit TV show “The Apprentice” alongside Donald Trump. Cindy W. Morrison: An author and EmmyAward winning TV journalist who’s been recognized for groundbreaking investigative work on high-profile cases, such as the infamous Oklahoma bombing. Rachel Renee Russell: A two-time New York Times Bestselling author of the Dork Diaries book series published by Aladdin an imprint of Simon & Schuster. Dr. Andrea Pennington, MD: An Integrative Medicine physician and former medical director for Discovery Health Channel who’s appeared on OPRAH, Dr. Oz, and CNN. Susan Gunelius, Ph.D.: An author of over a half dozen business non-fiction books by major publishing houses; she is an online columnist for Entrepreneur, and a featured blogger for Forbes—her work has appeared in the Washington Post and BusinessWeek.

{MEDIA BRANDS} STILETTOWOMAN.COM | STILETTO WOMAN MAGAZINE | STILETTO WOMAN THRIVE


STILETTO WOMAN MEDIA Post Office Box 7636 Columbus, Ohio 43207 614-429-1215 info@stilettowoman.com www.stilettowoman.com www.stilettowomanthrive.com

{MEDIA BRANDS} STILETTOWOMAN.COM | STILETTO WOMAN MAGAZINE | STILETTO WOMAN THRIVE

Stiletto Woman Media Kit  

Stiletto Woman Media Kit

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