Personalization means tailoring your content to suit the needs, wants, choices or interests of individuals.
We could probably all agree that it’s handy when search engines understand your preferences - such as things that you do and don’t like, for example. So how can we incorporate personalization into our content if we want to optimize for voice search? Firstly, consider the relevant data that search engines already have, i.e. a user’s language, their location and their browsing history. Then...
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Look at your relevant data. Which devices do your viewers use more frequently? Which keywords or phrases are predominant? And target your content based on your findings. Your data is also likely to differ depending on which voice assistant or smart home assistant is being used: Siri and Amazon’s Alexa draw information from Bing, whilst Google Home gathers Google data and so on. Different search engines are likely to yield different results which will affect your data and therefore your content.
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If you’re working with personas - analyze them to see what drives your target market, or if there are any noticeable trends in the data that you can utilise to improve UX by tailoring your content.
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If you’re not working with personas, look at demographics and from there you will be able to identify your ‘typical’ smart speaker or voice assistant user - you might