Contents ๏
Achievements 已完成⼯工作
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Team Construction 圣汐中国团队建⽴立
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Marketing Performance 市场表现
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Sunseeker China City Club 圣汐会所
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Planning 发展规划
Sunseeker China Group Limited Sanya - Beijing - Hong Kong
Achievements ๏
Debts clearing • Payment for Haier Group’s Yacht 88 ( 16,5 million RMB) • Agreement with Sunseeker Germany ( 750,000 € ) • Domestic debts in China
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Registration •
Transformed representatives into 3 legally registered companies
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Sunseeker China team construction
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Sales performance • M73, M73, M53 = 199 feet Sunseeker China Group Limited Sanya - Beijing - Hong Kong
Team Construction 44 Employees 30 ๏ Sanya: 11 ๏ Beijing: ๏ Hong Kong: 3 !
6 Departments ๏ Marketing ๏ Sales ๏ Administration and HR ๏ After Sales ๏ Yacht Management ๏ Financial
Sunseeker China Group Limited Sanya - Beijing - Hong Kong
Marketing Performance Total cost for marketing: 4,090,000 RMB 1.
30th Mar 2013, Sanya, Hainan Rendezvous
2.
29th Mar 2013, Sanya, BMW Asia Boating Awards
3.
25th Apr 2013, Beijing, Timeout Beijing Awards
4. 6th Sep 2013, Shanghai, Jumeirah night 5.
7th Sep 2013, Sanya, “Big eagle” delivery Ceremony
6. 10th Sep 2013, Cannes , Cannes Boat Show- Customer Experience Event 7.
2nd Jan 2014, Lingshui, Clearwater Bay Boat Show
8. 27th Mar 2014, Sanya, Hainan Rendezvous Sunseeker China Group Limited Sanya - Beijing - Hong Kong
2013 Hainan Rendezvous Water Exhibition Section of Sunseeker China Sunseeker China Group Limited
 Sanya - Beijing - Hong Kong
Events 2013 Hainan Rendezvous Date: Location: Participants: Yachts: Cost:
30th Mar 2013 Sanya, Hainan Over 200 M63, M73, M80, M88 2.4 million RMB
Sunseeker China Group Limited
 Sanya - Beijing - Hong Kong
Events BMW Asia Boating Awards Date: Location: Participants:
29th Mar 2013 Sanya, Hainan 100
!
Sunseeker won 2013 Asia Most Active Yacht Brand Award
Sunseeker China Group Limited
 Sanya - Beijing - Hong Kong
Events Timeout Beijing Awards Date: Location: Participants: Cost:
25th Apr 2013 Beijing 200 100,000 RMB
!
Sunseeker China sponsored Timeout Awards.
Sunseeker China Group Limited
 Sanya - Beijing - Hong Kong
Events Jumeirah Night Date: Location: Participants: Cost:
6th Sep 2013 Shanghai 300 110,000 RMB
!
Sunseeker China sponsored Jumeirah Group VIP gala dinner, introduce Sunseeker luxury yachts to all Jumeirah VIPs.
Sunseeker China Group Limited
 Sanya - Beijing - Hong Kong
Events “Big Eagle” Delivery Ceremony Date: Location: Participants: Venue:
7th Sep 2013 Sanya, Hainan 20 Visun VIP Berth
Sunseeker China Group Limited Sanya - Beijing - Hong Kong
Events Cannes Boat Show Tour Date: Location: Participants: Cost:
10th Sep 2013 Cannes, France
 Monte Carlo, Monaco 10 340,000 RMB
!
In order to celebrate 10-year-anniversary of Sunseeker China, we invited Sunseeker owners to go to South France for a special yacht lifestyle cruise.
Sunseeker China Group Limited
 Sanya - Beijing - Hong Kong
Events 6th Edition China Night Date: Location: Participants:
15th Sep 2013 Cannes 100
!
Represented Sunseeker, attended China Night in Cannes.
Sunseeker China Group Limited
 Sanya - Beijing - Hong Kong
Events Clearwater Bay Boat Show Date: Location: Participants: Boats: Cost:
2nd Jan 2013 Sanya , Hainan 100 M66, Portofino 40 140,000 RMB
Sunseeker China Group Limited
 Sanya - Beijing - Hong Kong
2014 Hainan Rendezvous Sanya Flagship Store of Sunseeker China Sunseeker China Group Limited
 Sanya - Beijing - Hong Kong
Events 2014 Hainan Rendezvous Date: Location: Participants: Boat: Cost:
27th Mar 2014 Sanya, Hainan 100 Portofino 40 1000,000 RMB
Sunseeker China Group Limited
 Sanya - Beijing - Hong Kong
Press Release Media
Time
Zhuangdian Wanda Website Global Flying SOHU Baizhanjunshi NICE Website SOHU SOHU
2013/8/3
Newest Sunseeker 40m Luxury Yacht
2013/9/1
Mr. Wang Jianlin visits SSI
News
2013/9/11
British Yacht Selection
News
2013/9/16
Dress Code on Yacht Party
2013/9/26
Mr.Wang’s Yacht: The Luxury Yacht
2013/10/17
Sunseeker China show on Cannes Boat Show
2013/12/10
Yacht Experience in Sanya
2014/1/9
Topic
London Boat Show
London Boat Show New Boat The London Boat Show 3 giant epic UK yacht brand analysis
SOHU
Category Boat Review
Interview News Boat Show News Boat Show
Boat Review Boat show
How Master secret common people play super yacht
Interview
Go to Sanya free experience of the world's top yacht
News
Rickie Lambert and Artur Boruc go to Southampton Boat Show Sunseeker China COO Michael Chen interview
Sunseeker China Group Limited Sanya - Beijing - Hong Kong
Boat show Video Interview
Press Release Issue
Cover
Topics ๏
Jan & Feb 2013 ( No.54 )
Mar 2013 ( No 55 )
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《The historic breakthrough SUNSEEKER 28M YACHT led a new generation of design trends》 《The yacht market reference prices》： SUNSEEKER
《Sunseeker China Club opening soon》
Sunseeker China Group Limited Sanya - Beijing - Hong Kong
Clipping
Press Release Issue
Cover
Topics
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Apr 2013 ( No 56 )
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May & June 2013 ( No 57 )
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《SUNSEEKER 88 YACHT Excellent quality handcrafted, supreme honorable experience 《The yacht market reference prices》
《Asia's most active boat brand Sunseeker》 《The yacht market reference prices》
Sunseeker China Group Limited Sanya - Beijing - Hong Kong
Clipping
Press Release Issue
Jul & Aug 2013 ( No 58 )
Cover
Topics
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《Dalian Wanda Group announced the acquisition of British luxury yacht brand Sunseeker》
Sunseeker China Group Limited Sanya - Beijing - Hong Kong
Clipping
Business Development
Sunseeker China Group Limited
 Sanya - Beijing - Hong Kong
Sunseeker China City Club Before Sunseeker China Beijing Office Sunseeker China Qingdao Representative Sunseeker China Shanghai Office
Sunseeker China Sanya Flagship Store
Sunseeker China Group Limited
 Sanya - Beijing - Hong Kong
Sunseeker China City Club Now Sunseeker China Beijing City Club Opening: July 2014 Sunseeker China Shanghai City Club Opening: 2015
Sunseeker China Sanya Flagship Store
Sunseeker China Group Limited Sanya - Beijing - Hong Kong
Comparison
Shanghai Representative
Beijing Office
Qingdao Office
Sanya Flagship Store
Function
Location
Office
Single
Office buildings
City Club
Multiple
First-tier cities, prime location
Sunseeker China Group Limited
 Sanya - Beijing - Hong Kong
Sunseeker City Club Concept Beijing - Shanghai - Sanya - Qingdao - Shenzhen
Contact & Services
Experience
City Clubs
Flagship Store
First-tier cities
Sanya
Owners’ Club
Manhattan 66
Regional Service Centre
Yacht 80
Sunseeker China Group Limited Sanya - Beijing - Hong Kong
Purchase
Beijing City Club Concept ๏
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Background •
Declining of China luxury market due to government control
•
Reorientation of marketing target
•
Meet high standard of Sunseeker brand
Functions
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• Build Sunseeker Brand
• 3 Meeting Lounges including 1 VIP room
• Spread yachting lifestyle
• Staff Area
• Provide Sunseeker Members Services
• CEO Office with individual meeting area
• Organize Events • Regional Sales Support • Financial Service • Showcase
Arrangement
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Location • Sunlitun, prime location in Beijing
! Sunseeker China Group Limited Sanya - Beijing - Hong Kong
Click for Street View
Planning ๏
Short Term • Grand opening in June: invited VVIPs Wanda, Support by SOHU
!
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Long Term • Aiming at HNWI regularly organize events with: Public & Private Banks, High-end Clubs in Beijing, SOHU etc.
Sunseeker China Group Limited Sanya - Beijing - Hong Kong
Competitiveness Analysis ๏ Established joint venture company, with Chinese distributor Speedo Marine ๏ Established branches ( office or showroom ) in Shanghai and Qingdao
๏ Shares budget with Chinese distributors for majors boat shows in China ๏ Set up annual marketing and after sales KPI evaluation system for Chinese distributors, encourage outstanding distributors by decreasing dealer buying price for the next year
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Established joint venture in Mainland China Planning branches ( office or showroom ) in Beijing, Shanghai, Shenzhen Fully undertake marketing budget Encourage distributors by decreasing dealer buying price
Sunseeker China Group Limited Sanya - Beijing - Hong Kong
Thank you for your attention