Goldman Sachs is a national investment banking and securities firm that took a huge hit after the stock market crash. Their logo although weighted quite boldly, still does not give the customer that sense of openness and authority that many people are looking for in a bank. The people around the world want to be able to trust the people dealing with their money.
Dow Jones is the leader in news and business information worldwide. They are the people the inform the rest of the world an average amount of money being traded between 30 of the largest companies publically traded in the United States. Their logo, much like J.P. Morgan’s, is in a sans serif typeface that attempts to look modern.