The Washington Post Description: The Washington Post is a credible and well-respected newspaper throughout the nation. The newspaper has an economic, cultural, and consumer spending influence in the capital of the United States and in the whole nation. It has a dynamic and driven audience in one of the highest-earning and educated markets in the country. Regular readers involve median upper class, government officials, and executives. Advertising cost: One “Color me Passionate” ad will be printed every Sunday for a whole year in this paper. One Sunday ad for page A2 costs $214.00; a whole year (52 weeks) = $11,128 Circulation: 868,965/ Subscription total: 33,977/ Estimated total audience: 1,927,000
Household income: 65% more than $150,000 per year. Median of $105,421
Average cost of single copy: $0.50
Occupation: 59% are white collar/ 43% professional and management
Advertising region: National Average reader per copy: 2.5 Average age: 46 years old Readers’ education: 62% college educated/65% post college graduated
Marital Status: 61% are married Households with children: 51% Home ownership: 62% own their houses Home value: 66% with houses value more than $500,000