Competitors Our main competitors will be previously established high-end paint companies. We believe that companies like Behr, Valspar, and Olympic Paints may wish to enter the changeable paint market once the technology has been further developed. Along with existing paint companies, we believe that techie companies working with nanotechnology may also wish to enter our market. Companies such as Alsa, who have already begun experimenting with color changing paint, could also emerge as threats to Kaleidoscope Paint.
Olympic:
Olympic Paint Company prides itself on being a company that customers trust. It highlights its “green” paints, as well as its more technologically advanced paints including its “low odor” and “Zero VOC” paints. Olympic paints cost about $109 per 5gallon bucket. The company trades stock under its parent corporation, PPG. The stock is currently valued at $43.21 per share. PPG Corporation brought in $14.67 billion in the last fiscal year.
Valspar:
Valspar has positioned itself as a leading high-end paint manufacturer. The company is the sixth largest global paint manufacturer and states that its focus is on “innovation, the finest quality, and best customer service.” Valspar paints retail at approximately $116 per 5-gallon bucket. Valspar also offers some extremely high-end paints, which retail at about $80 per gallon. Valspar’s stock currently trades at $22.31 and the Valspar Corporation as a whole had a $3.19 billion revenue in the last fiscal year.