Eliminating the tagline — examples
By the end of 2011, Enrollment Services had better tools to track their marketing activities. The feedback they were getting indicated that the tagline was not increasing awareness among Tech’s target demographic of potential students. The tagline appeared to neither help nor hurt Enrollment Services marketing activities. As a result, they requested that the tagline be dropped all together.
Effective Design for Enrollment Services 2013
The tagline was phased out of ongoing communications while, simultaneously, another design change was taking place: a logo refresh.
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