stephanie penland — mfa portfolio
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E n viro n me n ta l
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005— Stella Eco Paint objective Take two unlikely categories and create a juxtaposition for a new paint brand. strategy Fashion Designer Stella McCartney and paint were chosen to reach a new market of high-end fashionistas who have a do-it-yourself attitude. results An eco-friendly paint that restores and revitalizes the old into the new, bringing fashion and craft together.
005 stella eco paint
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Designing within [the box] title 005— Stella Eco Paint
course Package Design II
instructor Thomas McNalty
abstract Branding paint for a new generation
audience diy Fashionista’s
influences Juxtaposition Street art vs nature
contents Stephanie Penland
format 4 Paint cans 2 Spray paint 1 Paint brush
fonts Trade Gothic Minion Pro
production Epson Stylus pro 3800 printer Hand made by designer
materials Epson enhanced matte paper
005 stella eco paint packaging
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010 the north face print ads
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010 the north face product sheets
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010 the north face product sheets
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