Levi Strauss & Co.
Inspiration
Props & Materials
Window Installation Design
Anticipated Cost
Paint $75 Rollers$5 Paint Tray$5 6 Wood Poles (4ft tall) $2.40 5 ¼ yard heavy cotton $15 Thread $10 Measuring Tape $8 Scissors$15 Moss Flooring$75 Total Cost: $210.40 Logs & Stones can be brought in from outside
Collaborations
After window installation is broken down, I would donate any leftover supplies to the nonprofit organization Creative Pitch which supplies art teachers and art professionals with art tools for their profession. For the teepee, I would donate it to a local daycare for children to play in. It would act as a great place for children to sit in, play and read in.
For my visual display I used an inch scale to create the perimeter of the window. As instructed it is 6ft wide, 8ft tall and 4 feet deep. LEVI STRAUSS & CO. IS DRIVEN BY STRONG VALUES, CREATIVITY AND HARD WORK. USING INNOVATIVE, SUSTAINABLE AND PROGRESSIVE PRACTICES. They are an American brand who utilizes their resources very carefully and wisely. My inspiration for creating my window installation came from the outdoors and wanting to recreate an experience someone wearing these jeans would have. Looking through the company"s social media presence, I noticed their consumers are constantly on the go. Either be on a roadtrip, a bike ride, or just lounging in a park. Levi tries to emphasize that their consumer has a very active lifestyle. For the back wall, I would paint a mountain mural which would have an ombre effect. The flooring would be covered by moss to create a “grasslike” appearance. With the installation of the teepee and the “fake” fireplace, it would create a campsite. I would then place a female mannequin in the front wearing the famous Levi jeans with boots and hat, as if she was a real camper. This installation would work for any season and can is very versatile and playful which will attract more customers.