How did the music video for ‘Against The Grain’ come together, and what can you tell us about the narrative behind the track? We wanted to change things up a bit, we know that for hardcore bands, a music video usually means a video of the band performing their stuff... But we wanted to add a twist, so the whole split screen idea was brought into play by our videographer friend Ashley. We felt it suited the song's message of striving to be different as both the sides of the screen are doing different things etc. We managed to do that video for about £30... we weren't really sure on how it'd turn out, so we were stoked with the results!
How would you say ‘Break The Cycle’ compares to anything you've done before? I feel that as a band we spent so much time playing and touring our previous EP's that, knuckling down writing songs that all work together as a large body of work was always put on the shelf. We were much more concerned with "does it sound good? Ok let's go play it now, go!". Which was great and we don't regret it a single bit, but I guess we kind of missed the whole 'collective album feel' stuff. With this album we really took the time out to make sure it was all there, we have made sure the material is, in our opinion, the best it can be. We slightly re-worked a few of the older songs that made the cut too. We just wanted it to make the best impression possible as it's our first album.
What can fans expect from the vinyl release of ‘Break The Cycle’? Currently we have three colourways which all look amazing, there's a super limited colourway only for retail, so certain stores like Banquet and All Ages will be stocking them. Who knows, there might even be a surprise somewhere in the vinyl release....
Touring wise, can you give us a couple of personal highlights since you started out? What can I say? We've done a lot of touring. Highlights... generally just being able to see parts of the world and meet people I would never go to or have an excuse to. When you touch down in Denmark or the furthest point of Germany and are treated like a friend after the longest drive ever, all because of a piece of wood with four wound strings attached and I jump around like a nutter, I would say that all touring regardless of who with, or which venue is a highlight, it's just a bit of an honor to get in a crappy van and meet so many awesome people! Loading into the venue will always suck though!
What else can we expect to see from GIANTS in 2016? Well, I would love to ruin the surprise but you're just going to have to wait and see! But yeah we're with Avocado now, which is great! Obviously Hevy Fest is going to be incredible, Europe is always good! There will be more singles being released as we go with a few videos. I guess you can expect GIANTS to continue along the path we always have, and we'll just continue to try and make music that we enjoy, and hope everyone else does too!