S.T.E.M. Laboratory Classes January 1, 2015
PREPARED BY Richard Kerry Holtzin, Ph.D. Director Joe Maness Executive Director
PROPRIETARY
Notices: This report contains proprietary information of S.T.E.M. For the Classroom. It is intended solely for the information and use of parties involved in the design and implementation of S.T.E.M. laboratory educational material. Such proprietary information may not be used, reproduced, or disclosed to any other parties for any other purpose without the expressed written permission of S.T.E.M. For the Classroom.
PROPRIETARY (DRAFT)
Executive Summary
S.T.E.M. For the Classroom Education for the 21st Century =<<>>= MISSION To offer High School students at all Socioeconomic Status (S.E.S.) levels enjoyable and memorable Science, Technology, Engineering, Mathematics (S.T.E.M.) lessons at no cost to their school. Students will be challenged to step out of their comfort zone by designing realworld apps using realworld data thereby gaining a better understanding of the real world. :: BUSINESS DESCRIPTION We plan to use Google Technology to create a S.T.E.M. Laboratory class for High School students who will role play as “Cloud Software Engineers” creating apps using Google Sheets, among other Google features for S.T.E.M. lessons contingent on Google’s software standards. These projects can succeed triumphantly with this approach. From start to finish, students participating in this eighttiered approach will be challenged to step out of their learning comfort zone, simply by designing realistic space missions using actual spacecraft data. It follows that they will then gain a practical understanding of Mathematics and Science. Students will use Google Technology as they play the role of "Cloud Software Engineers” where they will create space mission apps using Google Sheets; write and display their Engineering Journal using Google Docs; present their findings to the rest of the class using Google Slides; and embed everything in their own website using Blogger. Ensuing, students will use social media to demonstrate their hard work to their friends and family, who will proudly leave comments on the website, and who will in turn share the human adventure with the rest of the community. COMPANY BACKGROUND Our team includes educators and business leaders who have expertise in their fields, and thus form a mishmash of ideas and talents. So we took our shared enthusiasm for all things space created a supplement to the Common Core. :: Page 1 of 5
PROPRIETARY (DRAFT) PRODUCTS/SERVICES A free S.T.E.M. Laboratory class for High School Seniors, which includes: ● Free PDF Textbook ● Free PDF Teacher Lesson Plans ● Free YouTube Teacher Professional Development ● Free Teacher Slideshows ● Free PDF Student Worksheets ● Free Website Development and Publishing Tool ● Free Student Rubric Website ● Free PDF Magazine ● Free YouTube Music Video All of our products are made with Google Technology. Even our website! :: The labs will come in ten different options, depending on the interest of the student: 1. Adventures in Outer Space (Prototype) 2. Adventures Under the Sea 3. Adventures in Flying 4. Adventures in the Arctic 5. Adventures in the Desert 6. Adventures in Medicine 7. Adventures in Geosciences 8. Adventures in Environmental Science 9. Adventures in Climatology 10. Adventures in Sports The free PDF textbook can be downloaded and printed by the student, who then inserts the printed pages into a 3ring binder. The curriculum is tied to real companies. For example, the Adventures in Outer Space resource uses lessons involving Virgin Galactic, Reaction Engine, Ltd., Bigelow Aerospace, Spaceport America, and Boeing. :: TECHNOLOGIES ● An ordinary High School computer lab, with at least one computer per student. This environment is not a cost factor for our organization, since most High Schools already have a computer lab set up. Page 2 of 5
PROPRIETARY (DRAFT) ● Google Technology, including: ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
Search Gmail Calendar Docs (converted to PDF) Sheets Slides Drawing Forms YouTube Blogger Chromebook (optional)
Research Email and Contacts Project Management Word Processor Spreadsheet Slideshow Presentation Image Creation Information Collection Streaming Video Website Development and Admin Laptop Computer
MARKETS Every High School in America, indeed, the entire planet. DISTRIBUTION CHANNELS We market to the High Schools. We would need to convince the Principals of the schools to offer these S.T.E.M. labs to their students. COMPETITION 1. The other brand sells most of the same type of software that Google offers free of charge. Additionally, Google Sheets and Slide can easily be embedded into a Blogger website. 2. Sally Ride Science has a similar business model of providing quality instructional material to schools. While they charge schools a $3,000 per year site license fee, we will offer our S.T.E.M. lab class for free. FINANCIAL PROJECTIONS Recurring Revenue: Since we are a nonprofit organization, the initial seed money is all that is needed to maintain operations for twenty years. Recurring Payments: Since we are a nonprofit organization, the initial seed money is all that is needed to maintain operations for twenty years. INDUSTRY Education Page 3 of 5
PROPRIETARY (DRAFT) NUMBER OF EMPLOYEES Only three employees will be needed and they will all be 1099. This makes payroll very easy to do. One will be parttime, and the other two fulltime. 1. Business Lawyer, Part Time 2. Managing Editor, Full Time 3. Educational Resource Manager, Full Time Other Resources We will recruit nine certified teachers to create a resource in their field. We will pay them for each of the many items submitted. Each teacher will be paid a sum total of $100K. Everything will be modelled on the “Adventures in Outer Space” resource, which includes a textbook, lesson plans, slideshows, student handouts, etc. They will have the 2015 2016 school year to create the resource, and they will work from their homes using the same Google technology used by S.T.E.M. For the Classroom. Teacher Professional Development Teachers who wish to run these S.T.E.M. labs in their schools will receive free professional development training via YouTube videos that will be available from our website. Teachers will generally take the training during their Summer vacation in preparation for the class in the Fall semester. FINANCING SOUGHT We are seeking seed money of $10,000,000 USD for 10 years of operations. USE OF FUNDS NonProfit Business Plan S.T.E.M. Resources PT Business Lawyer Business Expenses FT Managing Editor FT Resources Manager Advertisement
100 hrs 10 Teachers 10 years 10 years 10 years 10 years 1 year
$500 /hr $100,000 /teacher $75,000 /yr $20,000 /yr $150,000 /yr $150,000 /hr $5,000,000 /yr
$50,000 $1,000,000 $750,000 $200,000 $1,500,000 $1,500,000 $5,000,000 $10,000,000
0.50% 10.00% 7.50% 2.00% 15.00% 15.00% 50.00% 100.00%
:: INVESTMENT Any investor will double their money in one year’s time. Here’s how. Page 4 of 5
PROPRIETARY (DRAFT) As an example, an investor decides to fund the entire $10M. Since we are offering investors a rate of return of 100%, we will need to generate $20M in sales: Sales Needed = 2 ∙ Investment = 2 ∙ $10, 000, 000 = $20, 000, 000 RETURN ON INVESTMENT There are many reputable marketing firms available to us who we can pay $5M over one year to generate $20M worth of sales, all over a one year period of time. They will be responsible for generating the sales; how they generate the sales is left up to their professionalism. We are certain that several tactics are available to the marketeer. Example One tactic the marketing firm could employ is to contact all the Principals of the high schools across the nation (world?) and ask them to make a onetime taxdeductible $1,000 donation to get our S.T.E.M. program off the ground. They NEVER have to pay any money again. N umber of Schools = Sales Needed Donation = $20,000,000 $1,000 = 20, 000 After the 20,000 schools have made the $1,000 donation, the investor is fully paid off. The website then launches in the Fall Semester of 2016, with all resources available to all schools for free. :: END OF TEXT
Page 5 of 5