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RITZ CARLTON SOUTH BEACH, MIAMI, FLORIDA SEPTEMBER 20-21


Join our customers, industry experts, and guests from many of the world’s leading companies for this year’s strategic supply chain conference, SmartOps Forum 2011 in Miami, Florida. Convening at the Ritz Carlton South Beach, September 20 - 21st, SmartOps will play host to top executives from the world’s leading companies for this year’s strategic supply chain conference. You will hear about the latest trends in supply chain performance improvement and discover how companies are leveraging SmartOps Enterprise Inventory Optimization. This is the perfect venue to learn how SmartOps right sizes inventory and captures more sales for global enterprises. Mix, mingle, and expand your universe of valuable contacts. Network with SmartOps customers from Campbell Soup Company, Celestica Inc., ConAgra Foods, The Dow Chemical Company, Estee Lauder, Inc., H. J. Heinz Company, Johnson & Johnson, Kellogg Company, Kohler Co., Medtronic, Pfizer Inc, PPG Industries and other leading companies on the forefront of supply chain optimization. Be sure to join us for our welcome reception for additional time to mingle with SmartOps customers and fellow supply chain colleagues and receive your copy of “Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution” signed by this year’s keynote speaker, Geoffrey Moore.

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Special Event: Join us for a lovely evening of dinner and refreshments. Unwind in style with a relaxing cruise touring Miami’s beautiful South Beach area on the luxury yacht Barton G. Amenities include: the Admiral’s Main Deck and Ballroom with dance floor, bar and custom dining area; the Captain’s Club Lounge – a bar, dance floor and conversational seating and open-air aft deck area; and the open Sky Deck for viewing the dynamic South Beach skyline, and enjoying cocktails and dancing under the stars! During the cruise we will give away 5 iPad 2s! You must be present to win. This event is sponsored by SAP.


Success through Collaboration and Co-innovation INSIGHT IN MOTION: SmartOps Forum 2011 will be THE supply chain event this year. Attendees will hear how SmartOps customers such as Dow Chemical Company, Kohler Co., and LSI Industries Inc. leverage advanced supply chain technologies and analytics as a foundation for success. In addition, there will be a customer panel, with participation from PPG Industries, Johnson & Johnson, Medtronic, and others that will discuss industry trends, their impact on supply chain strategy, and key approaches to managing supply chain risks. The SmartOps Forum agenda includes informative customer discussions, hands-on workshops, and a timely keynote from leading business authority Geoffrey Moore, best-selling author of “Crossing the Chasm.“ The sessions will educate and challenge you to move beyond the successes and failures of the past.

SmartOps is supply chain planning that right sizes inventory and captures more sales for global enterprises. Our Enterprise Inventory Optimization solutions and analytics enable many of the world’s leading organizations, in a wide range of industries, to achieve and maintain optimal levels for every type of inventory, in all stages of their operations. This capability is critical to transforming the supply chain into a powerful entity that delivers a quantifiable, sustainable performance advantage. As always, Forum provides unparalleled opportunities to network with supply chain visionaries and practitioners. The schedule also includes a unique special event. Please join SmartOps, customers, and partners for a relaxing cruise on a luxury yacht touring Miami’s beautiful South Beach area. If you’re ready to experience Insight In Motion, you don’t want to miss this year’s SmartOps Forum. We look forward to spending time with you in Miami, and showing how leveraging enterprise-wide inventory optimization will empower your supply chain. See you on September 20! Sridhar Tayur, Founder and CEO, SmartOps 3


Set Your Course for Smooth Sailing Ahead At this year’s Forum you will hear from industry leaders and learn how Enterprise Inventory Optimization (EIO) dramatically streamlines planning and increases visibility across your entire supply chain. Please visit http://smartops.cvent.com/event/ SmartOpsForum2011 for complete program descriptions. SmartOps, with You at the Helm (SmartOps Solution Suite Test Drive) Leon Dixon, Training Manager, SmartOps Charles Donnellan, Solution Consultant, SmartOps You are at the helm during this hands-on education session designed to jump-start your SmartOps Enterprise Inventory Optimization (EIO) discovery. Together we will demonstrate how EIO expands the capabilities of existing planners and ERP systems, providing a balance of service level and working capital previously unattainable with conventional techniques. Challenge your thinking and intuition by assuming the role of a supply chain manager, running the SmartOps solution hands-on to resolve a series of inventory planning challenges. Test your knowledge and intuition of inventory dynamics in multistage supply chains. Each exercise expands the participants’ knowledge and builds better intuition, providing the information necessary for better business decision-making and enabling fact-based communication across the organization. The goal of this session is to introduce SmartOps and provide participants a hands-on experience with EIO. Participants will range from planners to executives.

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Keynote Presentation Escape Velocity: Free Your Company’s Future from the Pull of the Past Geoffrey Moore, best-selling author, Chairman Emeritus at TCG and a venture partner at MDV In this high-energy lecture, Geoffrey Moore discusses how companies can build the escape velocity necessary to move beyond the successes and failures of the past. Moore argues that when companies focus too much on performance, they miss out on building the power to become the industry leaders that other companies envy. He shares a hierarchy model through which companies can examine and build power, and examines how product teams can best work to differentiate their company, neutralize the competition, and optimize products and offers.

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SmartOps Overview: How SmartOps Right Sizes Inventory and Captures More Sales for Global Enterprises Leon Dixon, Training Manager, SmartOps Narjinder Pathania, Solution Consultant, SmartOps Today’s complex, global supply chains must handle demand and supply uncertainty in multiple dimensions to achieve acceptable customer service levels. Inventory protects against these uncertainties, but the wrong inventory can cause financial and organizational stress. Imagine your organization, and your people, spending less time and earning more money through better planning. SmartOps innovations in supply chain planning help you • Capture more sales without excess inventory • Realize higher margins without missing service targets • Master supply chain complexity Join us to experience how SmartOps brings value to you and your supply chain.

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Consumer Products Customer Story Kohler Global Faucets: Complete Bill of Material Inventory Optimization in a Global Manufacturing Company Jason Arnhoelter, Senior Project Analyst, Materials – Global Faucets Supply Chain, Kohler Prior to using SmartOps Enterprise Inventory Optimization (EIO), the Global Faucets business set safety stock only at a regional Finished Good level to accommodate their large product offering. This approach worked, but often times it caused Kohler to carry too much inventory. Due to fluctuations in the current housing market and economic environment, it has become essential for Kohler to improve working capital while maintaining or improving delivery to the end customer. This session will provide insight into how Kohler implemented EIO globally to optimize inventory targets at all stages of the bill of material leading to improved cash flow.

Chemical Industry Customer Story Driving Lean Continuous Improvement Initiatives at DOW using SmartOps David Winstone, Global Supply Chain Manager, Dow AgroSciences

Good mix of customer experiences, demos, what is coming next. — Kevin Umlauf Rohm & Haas

As corporations increase levels of focus on speed, agility, and profits, it has become ever more critical for enterprises to find and quantify lean opportunities within their operations. Learn how Dow AgroSciences uses the power of the SmartOps strategic workflow and lean initiatives to address structural inventory opportunities. 7


Sales & Operations Planning – Where is the “I” for Inventory?

Simon Tunmore, Senior Sales Director, SmartOps Mike Huizinga, Solution Consultant, SmartOps

You go into the meeting knowing inventory control, you come out with a new way of thinking, along with empowerment to make your company better. — Susan Thorson McCain Foods

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Sales & Operations Planning is an integrated business process through which the executive/leadership team continually drives focus, alignment and synchronization across all functions of an organization. Alignment of product planning with demand, supply, and the financial forecast is critical to ensuring operationally efficiency. The question often asked is ’Where is the “I” for Inventory in this critical business process?’ For most organizations the dollars tied up in inventory are significant and the costs associated with holding inventory are large. Therefore, we would argue that inventory planning and management is critical to an efficient well run supply chain and should be tracked in a Sales, Inventory & Operations Planning process (SI&OP). SmartOps has been working to develop new capabilities not only to manage the “I” better, but, given our application footprint, to be able to support an integrated SI&OP process. During the sessions we will explore: • The evolution of S&OP processes • How SmartOps intelligence and analytic modules provide critical insight into improving demand and supply planning processes • How the new SmartOps Inventory Performance Management (IPM) solution could extend to drive a comprehensive SI&OP process


Are You Targeting the Right Customer Service Levels? Atul Bhandari, Manager, Algorithms, SmartOps Organizations are increasing their focus on supply chain as a key enabler of top level corporate strategy and performance. Companies set service level policies and measure supply chain performance using aggregated metrics such as “volume fill rate” and “order fill rate” across the entire supply chain. Setting inventory targets requires granular, volume-based service level targets at the item, location, and customer level. Traditionally, these specific service levels have been set based on simple rules-of-thumb or ABC classifications around the corporate objective. Over the past decade, SmartOps Enterprise Inventory Optimization has demonstrated sustainable value by helping companies reduce working capital requirements while ensuring customer service level targets are met. As a next step, in order to unlock the path to profitable customer order fulfillment, SmartOps’ Service Level Optimization provides the ability to optimize customer service levels while ensuring that the aggregate corporate goals are met. Join us as we unveil SmartOps’ innovative scientific approach for enabling order-based service level metrics and view our analytics around customer order intelligence.

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High Tech Customer Story

Managing Complexity through Integrated Business Processes at LSI Divyesh Shah, Vice President for Supply Chain Management, LSI

This was a great introduction to SmartOps. The SmartOps team was highly charged, readily available and great spokespersons for the product and company. — David Donnelly PPG

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The High Tech industry is known for having products with short lifecycles, long component lead times, and many different contract manufacturers supplying key components. Robust supply chain processes are essential to gain control of the inherent uncertainties in the supply chain. See how SmartOps helped LSI leverage process maturity analysis, S&OP processes, and the integrated SmartOps inventory optimization and analytics solution to provide visibility and better control of the complex supply chain.

SAP and SmartOps: A Win-Win Combination Eric Simonson, SCM Solution Management, SAP This presentation will give an overview of how SAP Enterprise Inventory Optimization by SmartOps fits into an SAP landscape. We’ll see the evolution of the SmartOps and SAP joint value proposition from a Safety Stock calculator to EIO integrated into your planning processes. We will see the benefits that SmartOps and SAP provide from better visibility into what is happening in your supply chain and better planning. We’ll explore some of the upcoming integration enhancements as well as take a look at the SmartOps analytics capability that leverages Business Objects data management, presentation, and reporting capability.


Supply Chain Leaders Panel Discussion Moderator: Sridhar Tayur, CEO and Founder, SmartOps Panelists: Peter Ten Hagen, Director, Supply & Demand Planning, PPG Tony Verbeck, Director, Supply Chain, Johnson & Johnson Consumer Chris Burcky, Global Supply Chain Manager, Medtronic In today’s uncertain and challenging economy, SmartOps’ customers lead by proactively managing their supply chains. This panel, with participation from PPG, Johnson & Johnson, and Medtronic, will discuss industry trends, their impact on supply chain strategy, and key approaches to managing supply chain risks.

Insight In Motion: Next Generation of Supply Chain Innovation Sridhar Tayur, CEO and Founder, SmartOps Co-innovating with customers, staying ahead of the curve in the marketplace by bringing frontier research to practice, and looking beyond the immediate needs have been the pillars of SmartOps since our founding over a decade ago when we created this space, Enterprise Inventory Optimization. We have already created billions of dollars of sustainable value by working collaboratively with over fifty customers across several industry verticals. Here, I will showcase what we have recently accomplished, what we are currently doing for our next release and what exciting features are in the works a year from now. Join me as I highlight SmartOps’ recent innovation in analytics, solution capability, visualization, mobility, and other new technologies.

My experience was very positive. I like that SmartOps’ business model is based on success of their customers. We need partners not suppliers/ consultants. — Mark Hopkins DuPont

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Agenda Tuesday, September 20, 2011 9:00am – Noon

 martOps User Group Workshop S (licensed customers only, fees apply) – Salon 3

Noon – 1:00pm

Lunch at DiLido Restaurant

1:00pm – 5:00pm SmartOps, with You at the Helm (SmartOps Solution Suite Test Drive) – Salon 1 Leon Dixon, Training Manager, SmartOps Charles Donnellan, Solution Consultant, SmartOps SmartOps User Group Workshop (licensed customers only, fees apply) – Salon 3 7:00pm – 10:00pm Welcome Reception at Ritz Carlton’s DiLido

Wednesday, September 21, 2011 8:00am – 8:30am

Breakfast and Registration

8:00am – 5:00pm

Solution Demonstration Stations

8:30am – 8:45am Welcome – Salon 1 Martin Barkman, Executive Vice President, Global Sales and Marketing, SmartOps 12

8:45am – 9:45am Keynote Presentation: Escape Velocity: Free Your Company’s Future from the Pull of the Past – Salon 1 Geoffrey Moore, Author 9:45am – 10:45am SmartOps Overview: How SmartOps Right Sizes Inventory and Captures More Sales for Global Enterprises – Salon 1 Leon Dixon, Training Manager, SmartOps Narjinder Pathania, Solution Consultant, SmartOps 10:45am – 11:00am Break 11:00am – 11:30am Consumer Products Customer Story: Kohler Global Faucets: Complete Bill of Material Inventory Optimization in a Global Manufacturing Company – Salon 1 Jason Arnhoelter, Senior Project Analyst, Materials – Global Faucets Supply Chain, Kohler 11:30am – Noon Chemical Industry Customer Story: Driving Lean Continuous Improvement Initiatives at DOW using SmartOps – Salon 1 David Winstone, Global Supply Chain Manager, Dow AgroSciences


Noon – 1:00pm

Lunch at DiLido Restaurant

1:00pm – 2:00pm Sales & Operations Planning – Where is the “I” for Inventory? – Salon 1 Simon Tunmore, Senior Sales Director Mike Huizinga, Solution Consultant, SmartOps

SmartOps User Group Workshop (licensed customers only, fees apply) – Salon 3

2:00pm – 3:00pm Are You Targeting the Right Customer Service Levels? – Salon 1 Atul Bhandari, Manager, Algorithms, SmartOps SAP and SmartOps: A Win-Win Combination – Salon 2 Eric Simonson, SCM Solution Management, SAP SmartOps User Group Workshop (licensed customers only, fees apply) – Salon 3 3:00 – 3:30pm High Tech Customer Story: Managing Complexity through Integrated Business Processes at LSI – Salon 1

Divyesh Shah, Vice President for Supply Chain Management, LSI 3:30 – 4:00pm Panel Discussion – Salon 1 Moderator: Sridhar Tayur, CEO and Founder, SmartOps Panelists: •  Peter Ten Hagen, Director, Supply & Demand Planning, PPG •  Tony Verbeck, Director, Supply Chain, Johnson & Johnson Consumer •  Chris Burcky, Global Supply Chain Manager, Medtronic 4:00 – 4:30pm

Insight In Motion: Next Generation of Supply Chain Innovation: SmartOps CEO and Founder – Salon 1 Sridhar Tayur, CEO and Founder, SmartOps

4:30 – 5:00pm

 losing Remarks and Customer Awards C – Salon 1 Sridhar Tayur, CEO and Founder, SmartOps 6:00 – 10:00pm Special Event: Yacht Cruise featuring the drawing for 5 iPad 2s. Must be present to win Sponsored by SAP 13


Why Attend SmartOps Forum 2011? Focus on Analytics • L  earn how the full range of analytics – Descriptive, Prescriptive, and Predictive – can help you drive better supply chain decisions throughout your organization.

Network with Supply Chain Leaders • L  earn how to drive more value through your supply chain from other leaders in your industry in targeted breakout sessions; hear firsthand accounts of global supply chain planning struggles and successes. • Connect with SmartOps customers and supply chain leaders to share best practices across all industries.

Learn about the Latest Innovations in Supply Chain Planning • S  ee the latest new functionality SmartOps has to offer and help steer the direction of future releases and products.

SmartOps 2011 Sponsors

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SmartOps Forum 2011 | September 21, Miami, FL Registration Please complete the form to attend SmartOps Forum 2011, September 21 at the Ritz-Carlton, Miami, FL or register online at http://smartops. cvent.com/event/SmartOpsForum2011 All sessions for SmartOps Forum 2011 will be held at the Ritz-Carlton Hotel. The conference rate is $229 per night for reservations booked by August 30, 2011. To make reservations, please contact the hotel directly at 1.786.276.4000.

Conference Registration is Free! (Please register by August 30, 2011) SmartOps Users Group Meeting: License Fee – $199 For additional event information, please contact Rhonda Brown at 412.231.0115 x143. Please mail this form to SmartOps at 1251 Waterfront Place, Pittsburgh, PA 15222 or fax to 412.231.7512. Duplicate form as needed for additional registrations.

Salutation

Mr.

Ms.

Dr.

Name_____________________________________

Please select the sessions you plan to attend: Tuesday, September 20 User Group Workshop (am)

Business Title _ ___________________________

SmartOps, with You at the Helm

Company Name___________________________

User Group Workshop (pm)

Address __________________________________

Wednesday, September 21 Forum Sessions Breakout Sessions (select one for each time slot)

Zip/Postal Code_ __________________________ Phone Ext.________________________________ Fax _______________________________________

Breakout 1: 1:00pm – 2:00pm Sales & Operations Planning

E-mail ____________________________________ City State/Province _ ______________________ Country___________________________________

Please list any special needs or requirements you have, dietary or otherwise: _____________________________________ _____________________________________

1:00pm – 2:00pm SmartOps User Group Workshop Breakout 2:

2:00pm - 3:00pm Are You Targeting the Right Customer Service Levels?

2:00pm - 3:00pm SAP and SmartOps:  A Win-Win Combination

2:00pm - 3:00pm SmartOps User Group Workshop

_____________________________________

Panel Discussion

_____________________________________

Evening Event: SAP-sponsored  Yacht Cruise

Innovation Session & Customer Awards 15


PRESORT STANDARD U.S.POSTAGE PAID AUSTIN, TEXAS PERMIT NO. 1770 RITZ CARLTON SOUTH BEACH, MIAMI, FLORIDA SEPTEMBER 20-21

All sessions for SmartOps Forum 2011 will be held at the Ritz-Carlton Hotel. The conference rate is $229 per night for reservations booked by August 30, 2011. To make reservations, please contact the hotel directly at 1.786.276.4000. Ritz-Carlton, South Beach One Lincoln Road Miami Beach, Florida 33139 www.ritz-carlton.com/southbeach

PRESORT STANDARD U.S.POSTAGE PAID AUSTIN, TEXAS PERMIT NO. 1770

Register for the conference today by visiting

http://smartops.cvent.com/event/SmartOpsForum2011 Or call 412.231.0115 x143

SmartOps Corporation 1251 Waterfront Place Suite 301 Pittsburgh, PA 15222-4212 www.smartops.com

BULK RATE U.S.POSTAGE


SmartOps Forum 2011 Brochure