HEAVY HITTER
“If you have no fear, your attitude carries off even when in tracksuit bottoms with heels!”
And enjoy she does, basking in the luxuries of her newfound fame in a manner not detached from her lyrics: “party and bullshit.” Rita mentions that she’s having a good time at this point of her life, spending many sleepless nights performing, seeing the world, and partying on the tour bus. She doesn’t need much to have a good time: “Just lots of great music and great company! [It] doesn’t matter where I am!” Rita often compares her world to the Truman Show, one of her favorite movies of all time. She reflects, “I sometimes imagine if that was my life. It’s great what people and their minds can do.” That said, Rita is not the kind of artist who submits herself to limits, Rita likes to take it further than the world of music. It’s fair to say that she’s equally famous for the fashion statements she makes, both onstage or on the red carpet. She likes to go back and forth between couture and street, keen to rock a pair of Air Jordans (sneakerheads go
batshit when she comes up to the spot in early releases of 12 Playoffs) with a suit or under a form-fitting dress, layered with a leather jacket; or blinged-out Givenchy paired with tattered jeans. It’s a balancing act that only the likes of Rita can pull off. “If you have no fear, your attitude carries off even when in tracksuit bottoms with heels!” she advises, adding that “[There’s] no better feeling than a well-made piece of clothing.” It begs the question, then: is she setting herself up for a spot in the fashion industry? In the past, Rita has expressed aspirations of creating her own label. When asked how it would look, she exuberantly describes her sartorial choices for a night out. “It would [have] glamour, masculine suits, bling jewelry, and diamonds, lots of Jordans and amazing shoes, shorts, and cropped tops.” Yeah, that definitely sounds like Rita Ora swag. She mentions Bianca Jagger, Kate Moss, Daphne Guinness, and Gwen Stefani as some of the people she’d like
to rep her hypothetical label— again, a mix of upscale opulence and daring urban street. Perhaps not much can be predicted about her future this early in her career. But does it still matter what path this young starlet —full of potential and still impressionable to her own fame—chooses to trudge? Whether she’s going to end up in music, fashion, or both, it’s an unmistakable je ne sais quoi that spells out Rita Ora’s success. It’s an aura that surrounds her—a cool humility in spite of effortless talent and taste, that we can hear in her music and see in everything she does. It’s the aura of that one girl in the club who catches your eye, just laughing and dancing with her friends, not caring too much or too little. So what are you waiting for? Walk over there and try to get to know her.
ritaora.com @ritaora
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