Downtown Master Plan Presentation by BoroughofStateCollege

Community Meeting #3, November 8, 2012 www.statecollegepa.us/engagesc

Downtown Master Plan

Borough of State College, Pennsylvania

INTRODUCTION Downtown Master Plan Project Partners 

Borough of State College



Penn State University



Downtown State College, Inc.

Mahan Rykiel Associates Arnett Muldrow Associates Stahl Sheaffer Engineering Grimm + Parker Architects Kalback Planning & Design Dan Jones Landscape Architecture

INTRODUCTION | DOWNTOWN STATE COLLEGE MASTER PLAN

Design/Planning Team

1. Realize and market downtownâ&#x20AC;&#x2122;s unique identity 2. Establish the framework to create a most memorable, attractive and comfortable downtown 3. Consider public and private sector improvements that can attract a diverse range of users

INTRODUCTION | DOWNTOWN STATE COLLEGE MASTER PLAN

Study Goals

1. 2. 3. 4. 5. 6.

Design, Placemaking and Branding Utilities Multi-modal Transportation/Circulation Town-Gown Interface Downtown Uses and Development Community Sustainability

PHASE I

INTRODUCTION | DOWNTOWN STATE COLLEGE MASTER PLAN

Scope of Work

Review of previous studies/background materials

Stakeholder meetings/Community Meetings #1 and #2

Zip code survey/initial market analysis

Analysis exhibits

Testing of ideas

Design/community branding recommendations

INTRODUCTION | DOWNTOWN STATE COLLEGE MASTER PLAN

Process to Date

1. Analysis “High Points” 2. Community Branding Recommendations 3. Primary Public Realm Recommendations 4. Questions/Comments

INTRODUCTION | DOWNTOWN STATE COLLEGE MASTER PLAN

Tonight’s Meeting

ANALYSIS

ANALYSIS | DOWNTOWN STATE COLLEGE MASTER PLAN

State College, PA

Gown Town

ANALYSIS | DOWNTOWN STATE COLLEGE MASTER PLAN

State College, PA

ANALYSIS | DOWNTOWN STATE COLLEGE MASTER PLAN

Athens, GA

Town Gown

ANALYSIS | DOWNTOWN STATE COLLEGE MASTER PLAN

Athens, GA

ANALYSIS | DOWNTOWN STATE COLLEGE MASTER PLAN

Town Gown ANALYSIS | DOWNTOWN STATE COLLEGE MASTER PLAN

Laramie, Wyoming

Gown Town

ANALYSIS | DOWNTOWN STATE COLLEGE MASTER PLAN

State College, PA

ANALYSIS | DOWNTOWN STATE COLLEGE MASTER PLAN

State College, PA

Downtown has most of the things many communities are trying to get: • True mix of uses • Mix of transportation • People on the streets • Vibrancy

ANALYSIS | DOWNTOWN STATE COLLEGE MASTER PLAN

Downtown

ANALYSIS | DOWNTOWN STATE COLLEGE MASTER PLAN

Downtown

ANALYSIS | DOWNTOWN STATE COLLEGE MASTER PLAN

Downtown

ANALYSIS | DOWNTOWN STATE COLLEGE MASTER PLAN

Downtown

Gateways, Districts and Downtown Zones

Focus for families and locals

Gateways, Districts and Downtown Zones

ANALYSIS | DOWNTOWN STATE COLLEGE MASTER PLAN

Downtown

Market Analysis/Retail Leakage  $184 million gain in Primary Trade Area  $136 million leakage in Secondary Trade Area  Net gain of $48.4 million

Compelling Categories Significant Opportunities for Downtown State College  Specialty Food Stores  Cosmetics and Beauty Supplies  Family Clothing Stores  Clothing Accessories  Home Furnishings  Sporting Goods

ANALYSIS | DOWNTOWN STATE COLLEGE MASTER PLAN

Downtown Market

Downtown Market 1.

Downtown canâ&#x20AC;&#x2122;t compete with suburban development but it can distinguish itself and provide a complement to the suburban experience.

Downtown functions as it should. There are uses that serve the local community but there is the opportunity for much more.

Need to balance benefits of student activities with challenges and protect neighborhood character.

Allen Street corridor should be the focus for family and residentbased activities and businesses.

Challenge: Getting regional customers coming in on a regular basis.

ANALYSIS | DOWNTOWN STATE COLLEGE MASTER PLAN

Emerging Conclusions

EMERGING IDEAS Downtown Identity and Branding  Establishing an image  Deploying the brand  Expansion opportunities

• Downtown is a college town. • Downtown is also a place for all people: local residents/families, regional residents/families, visitors, students, alumni, faculty/staff, entrepreneurs. • Downtown adds value for and is an important complement to Penn State University. • Downtown is a collection of special places. • Downtown is vibrant and full of life. • Downtown is where memories are made.

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Downtown Brand Values

• Typefaces: Balance of Strong, Bold, and Assertive with Clean and Traditional. • Colors: Palette of four core colors, strong but not primary colors (Blue, Maroon, Golden Yellow, Green). Multiple secondary color variations. • Logo: Formal blocks that connote the rigidity of the blocks of downtown coupled with traditional typefaces and colors. • Tagline: Messaging system that can be tailored to key target audiences: local, regional, visitor, alumni, student.

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Downtown Brand Attributes

Shape the best times of your life in Downtown State College. As one of the nationâ&#x20AC;&#x2122;s iconic college towns, it is here where young adults get their first taste of independence, it is here where lifelong friendships are formed, and it is here where generations of former students come back time and again to experience the energy, the memories, and the spirit of this special place.

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Downtown State College

Reconnect with the best times of your life in Downtown State College. It is home to the Centre Regionâ&#x20AC;&#x2122;s largest collection of independent, locally owned shops and restaurants. It is here that independent booksellers, unique boutiques, and specialty shops thrive mere blocks from historic neighborhoods. It is here where the region comes to enjoy our international cuisine, fine dining, and casual fare in a dynamic walk-able setting.

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Downtown State College

Create the best times of your life in Downtown State College. Creativity and culture thrive in our theatres, library, and public art. It is here where each summer Arts Fest transforms downtown into one of the nationâ&#x20AC;&#x2122;s most recognized events for art, film, music, and literature. It is here that young professionals share ideas that will evolve into the businesses of the future.

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Downtown State College

Discover the best times of your life in Downtown State College. Families from across the region come here for a day of exploration. It is here that our Library hosts activities that enrich our community. It is here that the Discovery Space of Central Pennsylvania gives children the chance to explore, learn, and imagine. It is here that we gather for events to celebrate the vibrant life that the Centre Region has to offer.

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Downtown State College

Live the best times of your life in Downtown State College. Our downtown is a place where people gather and we invite you to be a part of it. Make time for your family. Make time for your friends. Make time for yourself. The best times of your life. Downtown State College.

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Downtown State College

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

EMERGING IDEAS Public Realm

 Focus on series of small gathering spaces and great streets  Create a “complete” core by focusing on streets that will connect with recent and current streetscape enhancements  Establish a streetscape hierarchy

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Public Realm Strategy

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

College

Beaver Calder

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Primary Downtown Streets

College

Beaver

Calder

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Recent/Current Streetscape Enhancements

College

Beaver

Calder Heister

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Key Focus Areas for New Enhancements

College

Beaver Calder

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Primary Downtown Streets

College

Beaver Calder

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Design Hierarchy

College

Beaver Calder

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Design Hierarchy

EMERGING IDEAS Allen Street

The Concept  100 Block as a “great place”  Maintain vehicular access and parking most of the time  Pedestrian - only some of the time  High design aesthetic

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Allen Street

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Allen Street - Precedents

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Allen Street - Precedents

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Allen Street - Precedents

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Allen Street - Precedents

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Allen Street - Precedents

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Allen Street - Precedents

Special Paving in Cartway and Parallel Parking Spaces Bollards Between Street and Sidewalk

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Brick Paving Along Sidewalks, Typ.

Beaver Avenue

College Avenue

Calder Way

Allen Street â&#x20AC;&#x201C; The Concept (Typical Day)

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Performance Spaces at Beaver and College Ave. Vendor Spaces and Outdoor Dining Located in Parallel Parking Zone, Typ.

Beaver Avenue

College Avenue

Calder Way

Allen Street â&#x20AC;&#x201C; The Concept (Large Event)

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Allen St. – Calder Way Intersection Remains Clear to Allow for Vehicular Circulation Between Beaver Ave. and Calder Way

Beaver Avenue

College Avenue

Calder Way

Allen Street – The Concept (Small Event)

Parallel Parking Special Paving

Brick Sidewalks Bollards Between Sidewalks and Street (No Curb)

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Allen Street â&#x20AC;&#x201C; The Concept (Typical Day)

Asphalt Cartway

Opportunity for Pop-Up Cafes of “Parklets” in Parallel Parking Zone (May be Temporary or Permanent, May Rotate Locations)

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Brick Sidewalks and Parallel Parking Zone

Beaver Avenue

College Avenue

Calder Way

Allen Street – The Concept (Alternate)

Parallel Parking Special Paving Pop-Up Cafe

Brick Sidewalks

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Allen Street – The Concept (Alternate)

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Heister Street (Similar Concept to Allen)

EMERGING IDEAS Beaver Avenue

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

The Issues  Varying character  Limited sidewalk area  High density of students

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Beaver Avenue

The Concept  Cohesive level of quality throughout  Expanded pedestrian gathering areas  Potential lane reduction/parking/ bike lane (east of Garner)

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Beaver Avenue

Transition to Single Vehicle Lane East of Garner Street

Beaver Avenue

Grace Lutheran Church

Proposed Parallel Parking

Sowers Street

Special Paving in Limited Areas to Highlight Outdoor Gathering Spaces

Potential Bike Lane

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Beaver Avenue

College Avenue Remove Free Right Turn at College Ave.; Incorporate Crosswalks

High Street

Transition to Two-Way Traffic

Proposed Parallel Parking

Proposed Parallel Parking Proposed One-Way Traffic

Enhanced Streetscape with Reduction of Street Width Potential Bike Lane

Beaver Avenue Potential Bike Lane

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Beaver Avenue

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Campus/Downtown Pedestrian Connections

High Street is one of the few streets that aligns with a significant campus pathwayâ&#x20AC;Ś.

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Campus/Downtown Pedestrian Connections

â&#x20AC;Ś.however, there are no pedestrian crossings between downtown and campus

Eastview Terrace

Curb Extension and Crosswalk to Provide Safer Pedestrian Crossing

Expansion of Curb to Provide Pedestrian Landing Area and Access to Eastview Terrace Via Ramps

College Avenue

High Street

Remove Free Right Turn Lane to Slow Traffic and Enhance Pedestrian Crossing

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Beaver Avenue

Potential Bike Lane

EMERGING IDEAS Calder Way

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

The Concept  Service, pedestrians and bikes  Inconvenient for cars  Two-way flow for bikes  Different experience from College and Allen  Arts/funky  Divert attention from utilities – don’t invest in undergrounding them

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Calder Way

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Calder Way - Existing Conditions

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Calder Way - Precedents

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Calder Way - Precedents

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Calder Way - Precedents

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Calder Way - Precedents

100

Occasional Tree Special Paving Façade Treatments Public Art

Allen Street

Fraser Street

College Ave

Banners

Overhead Lights

Murals/Wall Art

Potential Gateway Features

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Calder Way – The Concept

101

Occasional Tree Public Art

Overhead Lights

Pugh Street

Allen Street

College Ave

Special Paving Murals/Wall Art

Banners Façade Treatments

Potential Gateway Features

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Calder Way – The Concept

102

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Calder Way – The Concept

103

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Calder Way – The Concept

104

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Calder Way – The Concept

105

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Calder Way – The Concept

106

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Calder Way – The Concept

107

EMERGING IDEAS College Avenue

109

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110

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111

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State College, PA

112

The Issues  “Ground Zero” for Town/Gown Image  Pedestrian/ADA Accommodation and Safety  Bicycle Accommodations  Enhanced Bus Operations and Rider Experience

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

College Avenue

113

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

College Avenue

114

The Concept  Cohesive town/gown image  Enhanced visibility of campus  Expanded pedestrian areas  Enhanced transit stops  Bike facilities

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

College Avenue

115

Four User Group Interests  Motorists  Bus Riders  Bicyclists  Pedestrians

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

College Avenue

116

Constraints to Work Within  Curb-to-curb dimension (36’-42’)  Elevation change on campus side (2-3’)  Existing elms  Historic campus elements  Campus walks don’t always align with intersections  Undersized sidewalk areas  PennDOT ownership

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

College Avenue

117

Conclusions  With desire to accommodate motorists, transit, bicyclists and pedestrians within a limited dimension, compromise will be required  Priority audience – the pedestrian  Utilize hierarchical treatment from the core

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

College Avenue

118

Special Paving in Cartway and Parallel Parking Spaces Brick Paving Along Sidewalks, Typ.

Bollards Between Street and Sidewalk

Garner St.

Heister St.

Locust Ln.

McAllister St.

Pugh St.

Allen St.

Fraser St.

College Ave

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

College Avenue

119

Potential Gathering Space (Seating Opportunities, Tables, Shade Trees, Etc.)

Outdoor Tables at Terminus of Henderson Mall Enhanced Bus Stop with Shelters and Grand Stair in Front of Old Main Lawn

College Ave

Grand Stair, Planters at Entrance to Campus at Allen Street.

Enhanced ADA Stair and Ramp Connection at Pugh Street

Brick Sidewalk, Typ. (Expanded Where Road Dimensions Allow)

Pugh St.

Ramp Connection to Allow Bicycle Access to Pattee Mall

Allen St.

Fraser St.

Parallel Parking on Both Side of Street

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Hammond Building

Old Main Lawn

Henderson Mall

Enlarged Stair and ADA Ramp Connection at Fraser Street

Potential Ornamental Fence to Allow Views to Campus

Pattee Mall

College Avenue

120

College Ave EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Pugh St.

Allen St.

College Avenue

121

Expanded Sidewalks

Intersection Enhancement

Allen St.

Outdoor Gathering Space

Campus Gateway

College Ave

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

College Avenue

122

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

College Avenue

123

124

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

College Avenue

125

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College Avenue

126

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

College Avenue

127

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

College Avenue

128

Enhanced Stair and ADA Ramp Connection at Pugh Street

Parallel Parking Removed in Certain Locations Along Campus Side to Allow for Sidewalk Enhancements Along Town Side

Outdoor Seating at Terminus of Henderson Mall

Shared Use Path

College Ave

Locust Ln.

Expanded Brick Sidewalk

McAllister St.

Pugh St.

Chicane in Roadway East of Pugh Street

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

College Avenue

129

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

College Avenue

130

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

College Avenue

131

Re-Aligned Walkway to Provide Better Connection to Preferred Crossing Point at Heister St. Low Wall Depressed Bus Loading Area to Match Curb Height Along College Ave.

Shared Use Path Enhanced Bus Stop

College Ave

Safe Crossing

Heister St.

Locust Ln.

Expanded Brick Sidewalk

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

College Avenue

132

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

College Avenue

133

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

College Avenue

134

Proposed Gathering Space

College Ave

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Garner St.

College Avenue

135

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Paving Potential

136

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

College Avenue - Opportunities

Uniform family of street lights and signal arms (Baltimore, MD)

137

ANALYSIS | DOWNTOWN STATE COLLEGE MASTER PLAN

Mobility

Pedestrian Level of Service – Mid Day

138

Downtown Bicycle Network

ANALYSIS | DOWNTOWN STATE COLLEGE MASTER PLAN

Desire for East/West Connection

139

Downtown Bicycle Network 140

ANALYSIS | DOWNTOWN STATE COLLEGE MASTER PLAN

Calder Way

Potential Shared -Use Path (On Campus)

Beaver Avenue

Potential “Shared Space” (2 –Way Bike Traffic)

High Street

Potential Bike Lane (With Lane Reduction)

Downtown Bicycle Network – Potential Additions

ANALYSIS | DOWNTOWN STATE COLLEGE MASTER PLAN

College Avenue

141

EMERGING IDEAS General

Incorporate Throughout 

Transit, bike, pedestrian emphasis - “park once”



Water quality



Green roof



LED Lighting



Use of recycled materials



Recycling stations



Solar-powered trash compactors

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Sustainability

143

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Sustainability

144

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

Sustainability

145

146

ANALYSIS | DOWNTOWN STATE COLLEGE MASTER PLAN

147

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

148

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149

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150

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151

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152

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

153

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154

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155

EMERGING IDEAS | DOWNTOWN STATE COLLEGE MASTER PLAN

COMMUNITY INPUT

• Angular parking on College Ave? • Is there still the opportunity for gathering/ demonstrating at the • Allen St. gateway? • Why is there such an emphasis placed on cyclists in the • recommendations for Downtown? • • What does the yellow in the brand have to do with State College? • The type faces for Calder and Beaver don’t seem to make sense in the overall brand… • Look more at the overpass at

University Drive as a gateway to downtown Recommendation: propose modern street furniture and amenities to contrast the architectural stock in Downtown This was an excellent presentation Do the recommendation for physical enhancements require the expansion of the area of the D.I.D.? How does the D.I.D. better market its successes?

COMMUNITY INPUT | DOWNTOWN STATE COLLEGE MASTER PLAN

Questions/Comments?

157

• What about existing architectural quality and • development/ redevelopment implications? • • Is the Fraser Street lot off the table for a civic square? • What about the West End? Will improvements be addressed in this area? • Is there a timeline to help

prioritize investments? Are there proposed design treatments for Pugh Street? Will trees be replaced along Pugh Street?

COMMUNITY INPUT | DOWNTOWN STATE COLLEGE MASTER PLAN

Questions/Comments?

158

COMMUNITY INPUT | DOWNTOWN STATE COLLEGE MASTER PLAN

Questions/Comments?

159

COMMUNITY INPUT | DOWNTOWN STATE COLLEGE MASTER PLAN

Questions/Comments?

160

August 20-22:

Project Kick-off

November 5-8:

Planning Charrette

January 24/25:

Phase I Draft

March 21-22:

Phase I Final/Phase II Draft

April 15/16:

Presentation of Final Draft

June 2013:

Master Plan Complete

COMMUNITY INPUT | DOWNTOWN STATE COLLEGE MASTER PLAN

Schedule

161

November 6, 4-6 PM:

Open House (Room 220)

November 8, 5-7 PM

Final Presentation (Room 201)

www.statecollegepa.us/engagesc

COMMUNITY INPUT | DOWNTOWN STATE COLLEGE MASTER PLAN

Schedule

162

Community Meeting #2, November 5, 2012 www.statecollegepa.us/engagesc

Downtown Master Plan

Borough of State College, Pennsylvania