Tell us about Zaha. Where did the idea originate and what is your vision for the brand? As you know I had already helped launch a high street brand in conjunction with Sapphire Group, which had become a household name within a short time. Unfortunately my partnership in that venture ended, but it gave me the impetus to venture into and realize my original dream. dr The name Zaha was clubbed together based on the first two syllables of the names of my two sons as well as my daughter’s middle name. The Zaha philosophy is based on incorporating a playful young vibe while following current trends. The label ostensibly will cater to a much wider range of customers and offer them a taste of high fashion at high street prices. Eventually, I would like to add accessories, kids and home goods to our repertoire, thus offering a complete lifestyle experience. In your view, what is the secret for establishing a customer base and gaining customer loyalty? Customer base and loyalty l both are dependent on consistent quality and being able to gauge the market sentiment. In our case, it is also being able to present consistently avant-garde trends, which satisfy the needs of our discerning clientele. What does success mean to you? Succes first and foremost means a deep Success, sense of satisfaction. This success is not limited to just a commercial return, but a sense of your ideas being so well received and celebrated so as to start a trend. On so many occasions Élan has started trends, which were hitherto missing on the local fashion scene. scen In bridals, we made a shift to use of pastels as opposed to the traditional
red or deep shade bridals – a shift that then became a trend. The feeling that I have been able to translate my ideas into reality and that reality is being acknowledged widely is very uplifting. What would be your message to aspiring women entrepreneurs? My message mess is to believe in yourself and persevere. Also, never be afraid of change and movement. Look beyond the safest point towards something challenging and you won’t be disappointed. The road to success is steep and full of obstacles. However true talent will always find a way to overcome these hindrances. ov