StartUp Magazine January/February 2020

Page 26

DIGITAL MARKETING

How Can A Business Grow with Digital Marketing?

PERMINUS WAINAINA

With the evolution of modern technologies, it is becoming increasingly important for business owners to do all it takes to ensure that their business grows.

Wainaina is a Certified HR Consultant and the Managing Partner at Corporate Staffing Services where he manages a team of 20 staff. He helps CEOs, executives, and managers solve their biggest HR pains, dysfunctions, and key challenges and turn their teams into a well-oiled machine that contributes dramatically to business success.

Startupmagazine.co.ke Jan/Feb 2020

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igital marketing has proved to be one of the most effective ways to reach online customers and followers. Following a thoughtful digital marketing strategy will help your business – small and large – grow. It is more crucial than ever to cultivate an online presence to engage with today’s consumers.

1. Establish a strong social media presence

With this in mind, how can you, as a business owner, ensure that your business grows with digital marketing?

Engaging with customers online may seem pointless. However, building an engaged following is a must in today’s world. With the click of a button, you

Because it is constantly growing, social media cannot be ignored as a key marketing tool. Many businesses have successfully been able to grow their customer base solely through Facebook and other social networks.


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