Publicity Summary OCTOBER 2022
Communications Department
Advertising
Speaking of Books Author Series
Tyler Merritt
We created publicity to promote author and comedian Tyler Merritt’s speaking event. This included:
• Social media posts
• Facebook Ads
• CCSD Bulldog ad
• Chamber of Commerce eblast (4000+ subscribers) and ad in their print publication (2,700 subscribers)
• Ads in The Reporter newspaper (an African American newspaper in Akron) ran for two weeks
• On screen image at the Black College Football HOF event
• ARTe, a website and eNewsletter that goes out to all Canton Regional Chamber of Commerce members and a targeted list of local art enthusiasts. This advertising opportunity includes an article on the ARTe website describing all the offerings.
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Social Media Ads
In October we ran a Facebook ad campaign for the Tyler Merritt SOB Author Event. $216 in ad spend returned 17,476 impressions and 343 clicks to the registration landing page.
Social Media
Facebook Month-over-Month
Twitter Month-over-Month
Instagram Month-over-Month
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October Reach/Engagement Stats:
Our engagement is up 121%. We have 40 new followers. The Bookmobile Dog Rescue Post was a huge hit!
Top Performing Posts
10/25/22 Bookmobile to the rescue!
• Reached 34,894 people
• 1,432 engagements
• Generated o 363 reactions o 136 shares o 18 comments
10/19/22 Tyler Merritt Appearance
• Reached 21,678 people
• 1,095 engagements
• Generated o 29 reactions o 13 shares o 1 comment
10/21/22 News 5 Shakespeare/Austen Spoilers
• Reached 3,893 people
• 397 engagements
• Generated o 43 reactions o 3 shares o 2 comments
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Email Marketing
eNewsletters
Last month we sent out three newsletters. Overall, open rates for these were quite good.
The DeHoff Memorial Branch is Re-Opening! (10/6/22)
Informational eNews to our DeHoff Memorial Branch patrons that their library was re opening.
• 20.3% unique open rate | 11 clicks
• Number of patrons: 978
Your Thoughts Matter (10/12/22)
An eNews to all of our subscribers soliciting feedback about the Library and promoting upcoming events such as the Tyler Merritt event
• 25.3% unique open rate | 1,121 clicks
• Number of patrons: 91,423
• 902 clicks to the patron survey
• 150 clicks to the Tyler Merritt event page
What’s Happening this Fall (
10/24/22)
An eNews to all subscribed patrons highlighting upcoming events. A point of interest is that the Symphony events received more clicks than the Nigella Lawson event, even though Nigella was featured, and the Symphony link was 3rd on the list of events.
• 28.2% unique open rate | 433 clicks
• Number of patrons: 91,230
• 125 clicks to the Symphony events
• 121 clicks to the Nigella Lawson event
• 75 clicks to the Volunteer Expo
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Google AdWords Performance
Each month, through a grant from Google, we are eligible for $12,000 worth of advertising through Google AdWords. This program is implemented for us by a third-party vendor, Koios. Last month, our AdWords campaigns brought in more than 6,800 clicks, with a click-through rate of 8.2%. This is average performance for us, but very good performance compared to a typical business.
Stark Library Website & App
Web Traffic & Registration Drivers
This month 32,489 people visited the website, viewing 193,061 pages. This was relatively flat month over month, but year over year we saw significant gains (40% increase in pageviews, 69% more users, 56% more sessions)
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Year over Year (10/30/21 10/30/22)
• Register for a Library Card page traffic up nearly 34%.
• Stark county online index files page traffic up over 15%
• Passports page traffic up over 22%
App
Month over Month (October vs. Sept. 2022)
• Morningstar investment page traffic 23%
• Notary service page traffic up 26%
• Genealogy page traffic up over 15%
• 2,690 active users (2,059 Android, 631 Apple). Active app users were down a bit from September.
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