Sustainable Branding Guide

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Table of Contents

WHAT YOU NEED TO KNOW ECOVADIS

ZERO WASTE TO LANDFILL OUR PARTNERS GET STARTED

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INTRODUCTION

Promo with Purpose

What good is a great promotional product if it’s wrapped in a bad impression? Whether or not your brand chooses eco-friendly merchandise, our mission is to provide a superior and sustainable experience that doesn’t risk your brand’s reputation.

Learn more about how we dedicate our time and resources to being your eco-friendly brand partner by working with giveback organizations, implementing eco-friendly practices and more.

READY TO GO GREEN? Connect with your Staples

Promo Representative or contact scs@staples.com

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TABLE OF CONTENTS INTRODUCTION ZERO WASTE ECOVADIS OUR PARTNERSGET STARTED HOME NEED TO KNOW

How do eco-friendly practices help your business?

NOBODY WANTS THEIR PROMO TO BE VIEWED AS “CLUTTER.”

Choosing meaningful items that recipients want to keep ensures repeated exposure giving you more “bang for your budget.” Sustainable practices are no longer considered luxury, but a necessity. Gen Z and Millennial consumers especially expect businesses to be as environmentally safe and sustainable as possible.

A 2019 study of Millennials and Gen Z from Deloitte found that:

35%

said they WOULD start or deepen a relationship with a company whose ethics are aligned.

36%

said they WOULD STOP or reduce business with companies whose ethics were not aligned.

30% GEN Z BY 2030

Gen Z will make up 30% of the US workforce by 2030 and is estimated to increase their per capita annual expenditure by 70% between 2020 and 2025.

- U.S. CENSUS BUREAU

50% of consumers indicated that when a brand stayed silent on an important issue, they switch brands or told others to boycott.

- DENTSU

4 Ready to go green? Connect with your Staples Promo Representative or contact scs@staples.com TABLE OF CONTENTS INTRODUCTION ZERO WASTE ECOVADIS OUR PARTNERSGET STARTED HOME NEED TO KNOW

What You Need to Know

Learn key terms to ensure you are aligning your brand with the most sustainable solutions.

Carbon Footprint

The emissions of greenhouse gases from an individual or organization. Understanding which aspects of your lifestyle or business model have the greatest footprint can help to start limiting your footprint.

Renewable Resources/Energy

Renewable energy comes from power sources that are not depleted when used like wind, hydropower or solar power. Nonrenewable energy is limited and uses resources like coal, oil, natural gas, petroleum and more.

Corporate Social Responsibility (CSR)

Programs that incorporate some social cause or contribution into a business model or employee culture.

Conscious Capitalism

A free-market economy that seeks to mutually benefit both people and the environment.

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TABLE OF CONTENTS INTRODUCTION ZERO WASTE ECOVADIS OUR PARTNERSGET STARTED HOME NEED TO KNOW

Sustainability

The avoidance of the depleting natural resources to maintain an ecological balance. Done properly, sustainability creates a model where people, planet and profit can be a priority without compromising one for the other.

Recycled Materials

Collecting and repurposing materials so they can be used again.

Climate Neutral

Certified

Climate Neutral works to eliminate global carbon emissions by getting brands to measure, offset, and reduce the carbon they emit.

B Corp Certification

Certified B Corporations use the power of business for social, environmental, and economic good. When you support B Corps, you take part in a global initiative to do business in a better way.

Ecological Footprint

The impact of a person, business or community on the environment expressed as the amount of land required to sustain their natural resources.

Fair Trade

Fair Trade ensures a fair partnership between producers and manufacturers to avoid exploitation.

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We joined EcoVadis to bring sustainability performance transparency to our clients ...and the industry!

EcoVadis Sustainability Ratings Network is the largest and most trusted agency for sustainability measurement with more than 85,000 rated companies across 200+ industries and 160+ countries.

4 SUSTAINABILITY PILLARS

They will objectively measure our operations and supply chain—including the operations of our largest suppliers— using 21 sustainability criteria across 4 pillars:

ECO SCORECARD

The initial investment will produce an objective scorecard and baseline scores against which we can:

Build goals

Measure continuous improvement

EnvironmentLabor & Human Rights

Sustainable Procurement Ethics

Document performance to clients

Our investment will propel the entire industry forward.

This huge initial investment will benefit not only Staples Promotional Products, but also the entire industry.

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NEED TO KNOW

At Staples Promo, we ensure our merchandise, decoration and distribution processes positively impact the world by ensuring our zero-waste-to-landfill distribution facilities use minimal fuel, water, packaging and plastic for a process that is easy and sustainable.

We are proud to be the only brand merchandise store with 13 separate controls to ensure your merchandise honors your brand’s sustainability commitments. Every product produced and shipped from our decoration and distribution center uses environmentally neutral: threads, inks and processes in addition to using 100% renewable energy, recycled boxes and zero-waste-to-landfill decoration and packaging.

We also offer customers recycling services to help them run their business more sustainably and partner with recycling vendors.

To reduce our carbon footprint even further, we are increasing the percentage of our buildings meeting green building or energy-efficient certification programs and working hard to reduce our operations’ greenhouse gas impacts.

Ready to go green? Connect with your Staples Promo Representative or contact scs@staples.com
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Zero Waste to Landfill Certification:

This certification provides a 3rd party assurance that waste elements are reused, prevented or diverted from the landfill. Certification can be used to communicate your company’s journey towards eliminating landfill-bound waste generation at your facilities. The annual zero waste assessment captures the amount of waste diverted from landfill as a percentage of total waste generated.

Under the SCS Zero Waste standard, all participating facilities will be evaluated, and a sample will be audited onsite. Facilities demonstrating at least 50% waste diversion can be recognized under this SCS standard. All claims are based on a twelve-month period.

Ready to go green? Connect with your Staples Promo Representative or contact scs@staples.com
Our Orange City Decoration & Fulfillment Center 100% renewable energy Zero waste to landfill status Recycles nearly 1 million pounds of Corrugate, Plastics, & Paper annually 9 TABLE OF CONTENTS INTRODUCTION ZERO WASTE ECOVADIS OUR PARTNERSGET STARTED HOME NEED TO KNOW

Our decoration and distribution center provide the most sustainable merchandise experiences in the industry!

PACKSIZE ® TECHNOLOGY

We have the most advanced decoration and fulfillment center in the industry that uses special Packsize® technology to eliminate waste with on-demand box production. With this technology, we can reduce box size by 40% with 60% less void space to help limit transportation and material waste.

This process helps minimize corrugated by 26%, eliminates plastic shipping bags, reduces packing material consumption and makes smaller, fuller packages to make transport more fuel-efficient. Together, this allows us to save 25 tons of Co2 emissions globally.

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TABLE OF CONTENTS INTRODUCTION ZERO WASTE ECOVADIS OUR PARTNERSGET STARTED HOME NEED TO KNOW
Now that you know us, get to know our partners. Ready to go green? Connect with your Staples Promo Representative or contact scs@staples.com Click the leaf icon to learn more about these brand’s Sustainable business practices. LEARN MORE 11 TABLE OF CONTENTS INTRODUCTION ZERO WASTE ECOVADIS OUR PARTNERSGET STARTED HOME NEED TO KNOW

Gear For Good™

Cotopaxi is committed to making durable gear in the most ethically sustainable way possible, making products that last—and have a lasting impact. Cotopaxi creates sustainably designed outdoor gear that fuels both adventure and global change by dedicating a percentage of their revenues to nonprofits working to improve the human condition.

Batac Backpack Del Dia Hip Pack
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Allmade® makes apparel that puts the needs of people and planet first, creating a positive impact you can feel great about. Allmade® T-shirts are manufactured sustainably in ethical factories, building better jobs and communities around them. Compared to the average T-shirt, every Allmade® T-shirt helps you reduce your carbon footprint, save water, and reduce waste.

Ready to go green? Connect with your Staples Promo Representative or contact scs@staples.com
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Unisex Organic Pullover HoodieUnisex Tri-Blend Tee Women’s Tri-Blend L/S Tee

K’arst ensures that their materials are responsibly sourced, employees are treated and paid fairly, and leaders work for a greater cause than a profit margin. Through their commitment to inspiring people and helping the planet, they take note of what matters most.

Ready to go green? Connect with your Staples Promo Representative or contact scs@staples.com
K’arst Stone Soft Bound Notebook
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K’arst Woodless Graphite Pencils

From the very beginning, Klean Kanteens® have been built with love— the love of adventure, the love of conserving wild places and the love of replacing singleuse plastic. Klean Kanteen products are reusable, durable, and use BPA free solutions for everything from plastic water bottles to single-use cups to disposable straws.

Ready to go green? Connect with your Staples Promo Representative or contact scs@staples.com
Insulated Tumbler 16oz
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Wide Kanteen 20oz

Tentree makes Earth-First essentials using the most sustainable (and comfortable) materials in the world. To give you some context, a tentree sweatshirt uses on average 75% less water to make than the other sweatshirts in your closet. We’re constantly looking at innovative ways to make apparel with the smallest possible footprint and create more circular supply chains.

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Sweatpant Space Dye Classic Crew
Women & Mens
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Hemp Altitude Hat

OUT OF THE WOODS™ is on a mission to reduce the negative impact on the environment by developing lasting products made of better materials. Using sustainable, washable and durable materials, OUT OF THE WOODS™ bags can guide and encourage everyone to make better product choices and question the stories behind materials and their impact on the environment.

Iconic Shopper
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Reusable Paper Lunch Bag

Using sustainable products not only helps the planet, but it ensures your product will last as well. Slowtide is dedicated to leaving a positive impression. Every garment Slowtide makes an impact on the environment, and they are committed to taking responsibility for doing everything they can to minimize, control, and reduce those impacts. They actively use clean factories and responsible materials for all their products.

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Quick-Dry Fitness Towel
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Camp Blanket

Since its founding, Modern Sprout® has been committed to domestic sourcing and manufacturing when possible, reducing plastic materials in its products and packaging, and building its products with sustainable materials. From donating a percentage of proceeds to the Pollinator Partnership for ecosystem protection, to partnering with the Heartland Alliance to provide employment for Chicago’s most vulnerable residents, Modern Sprout® is dedicated to making their community and earth a better place.

Ready to go green? Connect with your Staples Promo Representative or contact scs@staples.com Glow & Grow Live Well Gift Set Seek Peace Take Care Kit 19 TABLE OF CONTENTS INTRODUCTION ZERO WASTE ECOVADIS OUR PARTNERSGET STARTED HOME NEED TO KNOW

Mountain Standard sources sustainably recycled textiles, toils over colors and constructs everything with the intent of reducing material waste. They seek out proven materials that will withstand abuse and assemble them into timeless styles that can endure the seasons. Their goal is not to reinvent outdoor gear but simply to define higher standards through sustainable ingredients and durable designs.

Ready to go green? Connect with your Staples Promo Representative or contact scs@staples.com
Drifter ButtonUp Jacket Homegrown Fleece Pullover
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Alma Down Jacket
TABLE OF CONTENTS INTRODUCTION ZERO WASTE ECOVADIS OUR PARTNERSGET STARTED HOME Ready to Shop Sustainably Start your customized sustainable collection today to brand a better tomorrow. For more information, ideas and inspiration, contact your Staples Promo representative to get started.
have a representative? Contact our customer service team at scs@staples.com or use our online live chat tool. SHOP NOW NEED TO KNOW @2022 Staples, Inc. All Rights Reserved. US Only. This document contains proprietary work by Staples Promotional Products and is to be treated confidentially by all recipients. Any review, retransmission, dissemination, or use of or taking of any action upon this document by any third party, without the prior written permission of Staples Inc. is prohibited by law.
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