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LEGO® SERIOUS PLAY® method is an innovative, experiential process designed to enhance innovation and business performance through 3 dimensional models, metaphors and story-telling. Empowered "think through their fingers", LEGO® SERIOUS PLAY® method unleashes everyone’s insight, inspiration and imagination by using bricks and elements with a unique method of facilitation. It is being used at companies worldwide that are looking for innovative ways to increase the commitment, confidence and insight of their executives, managers and employees.


How to Apply LEGO速 SERIOUS PLAY速 Method in the Business World

Objectives LEGO速 SERIOUS PLAY速 methodology provides an activity in a playful manner limited in time and space, structured by rules, conventions, or agreements among the players, uncoerced by authority figures, and drawing on elements of fantasy and creative imagination so as to Strategy Development and Exploration Examine and evaluate relations to external partners and clients

Organizational Development Enhance communication among management, teams and individual employees

Innovation and Product Development Unleash creative thinking and transform ideas into concrete concepts

Change Management Facilitate and implement structural changes and mergers


Approach LEGO® SERIOUS PLAY® methodology takes the power of constructionism and applies it to the complexity of the business world. Anyone Can Do It The Lego bricks serve as a common language that anyone can use. This ensures that everyone’s insight, knowledge and ideas are fully brought on the table. Using Hands-on approach Through building bricks, people can see connections and explore various options and potential solutions in the form of metaphorical models. Unleash Creativity

People integrate the use of metaphors, imagination and storytelling in the process. The method takes a speedy shortcut to the core issue. It leads the creation of action plan to achieve the desired result Sharing and interaction

By reflecting individual thought and peer integration, people are clear about, where they are now, and where they are going, eventually a team is being connected and is more effective.

Outcomes LEGO® SERIOUS PLAY® methodology brings the creativity, the exuberance, and the inspiration of play to the serious concerns in the business world. 100% Involvement Each individual is core. By engaging minds at a deeper thinking level, everyone is actively involved in the decision process. It increases the probability that all parties will honor the decision and agreements after the meeting. In-depth Discussion The process ensures faster and better communication and understanding by the use of 3D visualization, metaphors and stories. It facilitates people to take conversation into deeper levels and develop well-understood and accurate shared mental models.

Directly Response People stay on topic because the focus is on the bricks – not on the person. The process allows the discussion to be more intense without creating personal conflicts.

Real-time Strategy The process helps people think for themselves in experiential situations. It allows people to formulate and develop new ideas in a safe and open environment. It also creates a real time strategy where scenarios

can be tasted in the safety of playroom.


The Solution being in the Room All workshops are customized, but here are some ideas that LEGO® SERIOUS PLAY® method can be used.       

Leadership Development Branding and Identity Organizational Development Community Building Project Management Strategy Team Building

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Conflict Management Planning and Execution Innovation Problem Solving Coaching and Mentoring

How To Get LEGO® SERIOUS PLAY® Workshop

Facebook: https://www.facebook.com/LegoSeriousPlayHK Stanley Ng 93105401 / Cynthia Wong 90210713 Email: Lego@SeriousPlay.hk

LEGO Serious Play Workshop Hong Kong  

We offer executive workshop to help you ... To make a significant changes To better deal with uncertainty To make better decisions To reach...