10 0 Content Marketing E x ample s
82 LCBO – Food & Drink Magazine Company: LCBO Originally featured in: 6 Amazing Retail Content Marketing Examples Description: The LCBO, located in Ontario, Canada, is one of the world’s largest buyers of beverage alcohol, with more than 600 retail locations in Canada. Vintages is the LCBO’s member-driven publication specifically targeting wine enthusiasts. The magazine is distributed both through the post and is available online in digital book format. Example: View the magazine
83 Technology Network: An eLearning Portal by Oracle Company: Oracle Originally featured in: The 2011 Content Marketing Playbook Description: Content is most powerful (and effective) when it solves problems, answers questions, and educates. eLearning content provides a vehicle for delivering educational information across a variety of platforms including podcasts, slide presentations, webinars and guides. Oracle’s Technology Network uses eLearning content to provide one place where all their users (from database administrators to architects) can get all the answers they seek. The helpful site includes not only wikis and helpful articles, but also provides customer support and distributes ongoing educational webinars and reports. Example: Explore the Portal
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