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RESEARCH & DEVELOPMENT
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xpertise begins with a complete understanding what are our customers' needs and finishes only with total customer satisfaction. Because we design and manufacture what we sell, we set our own quality standards – ones we can be proud of.
At Serene, we strive for the highest standards in quality design and engineering. We design, develop and tool our own towel rails and most of the heaters in our range. From a new idea through to the finished product, these are uniquely our own products. Because we have an investment in every stage of the product cycle, we
take customer satisfaction very seriously. We want you to enjoy better products without compromise in performance or safety. We develop, tool and produce Serene products in one of the world’s most modern manufacturing facilities. The ultra-modern, state-of-theart production plant ships over 6 million unique products worldwide every year and boasts 80 assembly lines, 800 computer-controlled injection moulding machines and 5,000 staff. A key investment in design engineering and CNC tooling has led to over 40 patented technological innovations. This combination of leading technology and human ingenuity has
enabled Serene Industries to be highly competitive in international markets. The investment is matched by a large and expert engineering and quality control infrastructure with extensive life-test facilities – reflecting Serene’s commitment to quality. We not only believe in our Serene products, we support and stand by them.
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Zhongshan production plant
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Product moulding facility
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Production assembly
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Design development concept
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