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2008 - 2013

Hsin Ting Yu!

PORTFOLIO!

Graduation Project Visual Communication Poster Design Package Design Logo Design Graphic Design


Design not only refines personal lifestyle, but also resolves problems that could change personal thoughts or becoming a channel for communication

"Designing isn't about lifestyle, but an attitude�

Design is Surprising Be Surprised in Design


GRADUATION ! PROJECT! Board Game Design


Board Game Design

Travel Food Island In Asia, Taiwan is renowned as a food paradise filled with mouthwatering local cuisines, night-market appetizers, and delicious fruits. Our target is to design a board game allowing people from all around to learn more about Taiwanese cuisine. However, the most attractive part of the board game is the interaction and communication that brings people together. Therefore, this isn’t just a board game, but a game that strengthens bonds between people and promoting Taiwanese cuisines.

Motive 1.Taiwanese cuisines board games has yet seen on the market. 2.Taiwanese cuisines are normally propagandized by graphic media. 3.This will be a whole new package to promote Taiwanese cuisines.

Purpose 1. Allow foreigners to know more about Taiwanese cuisine. 2. Popularize the Taiwanese cuisine. 3. Intorduce the relation between local food and Taiwan. 4. Learning Taiwan culture by a more interesting way.


Board Game Design

As a gift This board game involves the knowledge of Taiwan cuisine and souvenirs. The game started by traveling around Formosa with your friends to purchase local Taiwan souvenirs and enjoying street foods on the way. The person who purchased the most number of souvenirs with the least expenditure will win the game. What are we aiming to gain from this game? The priceless amount of joy shared during the game, such as, sharing their strategy of how they purchased those meaningful cultural gifts or heirloom traditional cuisine.


Board Game Design

Go night market

Tea Puzzle

Want to be the best glutton? But you got to enjoy the food with intelligence Depending on your luck and understanding of Taiwan night market cuisine makes you the top glutton/winner of the game.

The more knowledge of the featured tea types you got, the more tea cards you will win. The person who got the most number of cards will be the winner.


Board Game Design Process Logo

Manuscript

As a gift ( Local custom) Go to night market ( Local feature)

C50 M85 Y70 C0

K75

M80 Y100 K10

We distinguish the Taiwanese food in three type : 1. Local feature food 2. Night market food 3. Local feature tea The board game type of the design : 1. Board game 2. Board game ( only card ) Establish a new rule and combine the illustration to introduce the culture food.

Tea puzzle ( Local feature)


Board Game Design

Manuscrip


Board Game Design Game card

Game prop material: paper

Copyright (instruction about food) Material: mastch plate


Board Game Design

Illustration


Board Game Design Game card

Copyright (instruction about food)

Game map Original edition


Board Game Design

Sewing the map bag

Screen printing

Illustration by water color

Playing campaign

Produce the product

Young Designers' Exhibition

Sold in the store


Visual! Communication! Product Design


Product Design

Le Corbusier Concept element 1. Coverage of architecture 2. Breakthrough tradition 3. Natural lighting 4. Functional

Electronic Flowerpot We will extend the coverage idea of architecture on potted flowers. Potted flowers symbolized the life of natural, whereas architecture symbolized our lifestyle and the purpose of living. Although potted flowers could freely absorb the sunlight, it is unable to absorb natural soil nutrition and water. Therefore, potted flowers are dependent on us to provide them with necessary resources. We endue the new function with “self-sufficient”. Let the flowerpot not only has the coverage of architecture but also living independently (capillarity).

Plant wheat & rice – symbolized fecund land and the connection between people and natural environment. The meaning of wheat & rice reflects the importance of people to Le Corbusier


Product Design

The solution to solve the fatigue problem in the office. By placing a multifunctional decorative flowerpot on your desk, it doesn’t just relieved that tense feeling, but it can also be served as an USB port or even a stationary holder.

We used the postwar style of Le Corbusier as the main design; which transformed the fashionism concept to the most ordinary style. This model has fully presented the famous quotation of Le Corbusier "Being ordinary could present the perfection of a design" and admire the simple geometry. Material: solid wood, putty.


Product Design Process Manuscrip


Poster! Design! Global Warming

Coca Cola


Global Warming

Concept Promoting the "Green" concept is the most important environmental issue in the world. However, the severity of global warming is already beyond our imagination. The main concept is to send out warnings about this devastating state of the environment. Manuscript

Promoting the "Green" concept isn't just the responsibility of the government; it is everyone's responsibility to have the environmental concern. It is time to start doing your part, before its too late. The following Images are trying to emphasize the mismatched outfit of the people from the North Pole and South Africa, it's unrealistic but that's the devastating state of the Earth.


Global Warming

Reverse Polar "The iceberg in Arctic will all melted in 2012." - NASA. The increasing of concentration of CO2 is the main cause of the Global warming. When global climate become extreme The results will be completely different. You should pay more attention To protect our planet.

Upside-down Highlands The snow on Mt. Kilimanjaro, Africa, will all melted in 2020. The increasing of concentration of CO2 is the main cause of the Global warming. When global climate become extreme The results will be completely different. You should pay more attention To protect our planet.


Global Warming Other Design

Behind the scened


Coca Cola

ONE DOLLAR SANTA Concept Use the bottle cap and formed into a outline of Santa Clus. Respond to the time and theme of event, also point out event purpose through the one NT dollar coin at center of the poster. Contents From every single purchase of the Coca Cola series product, which will have one NT dollar as the donation. All the donation will contribute to Chinese Christian Relief Association. As the Christmas Gift for 2,500 children of after school reading class from the minority family.


Package! Design! TAIT


TAIT Gift Box Design Concept By changing the material and structure design gives the gift box a different visual and display contrast compared to other products. Besides attracting the costumer’s first sight impression, it is also trying to express the brand spirit. Customer TAIT (Tait Marketing & Distribution Co., Ltd. Consumer cluster China

Manuscript

By using imitation leather as a substitution of bamboo material, it brings up a brand new image of a traditional tea tray. Also, the purpose of using acrylic material is to present a floating visual effect of the tea leaf in the cup.


TAIT Process Manuscript


TAIT

Manuscript

Ceramic material was chosen as the outer design for the tea set. Additionally, the tinned container was designed as artificial blue and white porcelain with the printing of traditional "Guard Quadruple" that symbolized peace and prosperity. In this case, this unique design has just made the product much more meaningful.

Taiwan's Yushan ink scrolls painting as a product concept, and present it in pairs. Coupled the product with feedbacks from unique costu mers, and exaggerated display of visual effects to attract consumer first sight.


Logo! Design! General Tea

JAU Tea

Izakaya


General Tea

Customer General Tea ( A new brand of tea ) Consumer cluster China Concept Use the brand name "General Tea" . Inspired from the General Ling Chih Chao's poetry (enshrine the tea). Customization of tea as the concept. In former times it was important to use the tea to make friends, dutiful your parents, as museum piece. Introduction Using the concept of simplicity to present a new image of traditional tea. Placing the three basic tea's feature; the color, flavor, and taste in three simplicity formation to present the best cup of tea. Letting out the elegance aroma while tasting the cup of tea.

C60

M70 Y100 K30


General Tea

Other Design

Manuscript


JAU Tea

Customer Tea store Concept Tea Appreciation as concept. Tea is a contemplative good friend. It can bring us the sensation of calm and peace. As if it gives the people from any timeline a pair wings to finally get away from the sorrow and fatigue to a pleasant refreshing and awakening state. Instroduction The teapot was designed as two semicircles, that represents the appreciation of tea during the Sunrise and Sunset of the day. Furthermore, this unique word "Zhao" could be attractive to the costumers because it is very rarely seen and used in Asia.

Manuscript


Izakaya

Customer izakaya (Japan restaurant) Consumer cluster The office worker in Taiwan Concept Presenting in Chinese calligraphy. To present solemn, calm and render the restaurant's motto "cuisine form heart".

The topic for restaurant


Izakaya

Manuscript

To combine three of the most appropriate words Using technology to do some minor modifications


Graphic! Design! Name Card Design

Menu Design


Name Card Design

Customer architects office Material Chip board (Grey) Foil stamping (White) Concept "Building construction" as the core of concept. The name card should have the same design outline as the construction concept To imitate the basic architecture material: Cement as material concept.

The name card should have 6 cut edges to ease the stacking process

Manuscript

General style logo could be customized according to the costumer's request.


Name Card Design

Customer HYUR International consultants Concept In order to promote HYUR international consultants city reconstruction, the Name card was printed as small housings transforming into tall building structures, thus,to persuade people to support the reconstruction. In other words, reconstruction would bring the area a better environment and convenience. Print out the Image of the urban and rural housing on the same piece of name card. By flipping through back and forth, it gives people an impactful contrast of the brand new Image.

Manuscript


Menu Design Design A Concept By using the restaurant's motto "Transform the reminiscence of his late father into the passion and determination of culinary� Adopting the cutting board material as the menu design, it expresses the importance of cutting board to every chef in the kitchen

Design B Concept Using by the distinguishing interior design as the extension of design. Material The cover : Board Page : imitation japanese paper

Material The cover : Board Page : imitation japanese paper

Design C Concept The menu should adopt the bamboo material design that is commonly used on Japan's tableware. In this case, instead of traditional kind of menu, it gives the costumers a more refreshing impression. Material: Bamboo


Menu Design

Manuscript


Design should never say ” Look at me ” It should always say “ Look at this “ - David Craib -


Hsin Ting Yu's Portfolio