Stacy Fuller 100 W 15th St. Apt 4F NY NY 10011 310.995.7234 • stacykfuller@gmail.com • @stacykfuller • linkedin.com/in/stacyfuller About Me
Dynamic marketer with 18 years in the business. A perfect blend of creative and strategy, understands how to help brands position themselves in the new landscape, embrace content to tell their brand story and develop creative programs that can embed them into the cultural zeitgeist. Ambitious, big thinker, motivational leader who thinks differently and doesn’t follow the status quo. Tuned into industry innovation in order to constantly adapt her thinking. Just as comfortable on a stage presenting as in a conference room. An early adopter who turned a personal interest in social media into the next phase of her career. Pop culture fanatic, avid reader, podcast junkie and world traveler.
Speaking Engagements
§ § § § § § § § § § § §
Experience
Consultant
Guest lecturer for the University of Nebraska 2010, 2015 and 2017 SXSW presentation on How Social Media Habits Shape Offline Behaviors 2013 She runs it panel participant on Making Content More Meaningful 2015 Reynolds Brands annual meeting featured presenter 2015 Elle Magazine featured presenter at national sales meeting 2015 LVMH corporate annual meeting panel moderator featuring Eva Chen 2016 SXSW Decoded Fashion House panel participant on wearable technology 2016 Kit and Ace annual meeting featured presenter 2016 VideoNuze summit panelist on video strategy for new platforms 2016 Conde Nast Traveler featured presenter at national sales meeting 2016 Havas Global Leadership Annual meeting featured presenter 2016 Big 10 Sport & Media Symposium panel participant 2017 November 2017 – Current
Help brands define their Mission, Vison and Values through immersive workshop facilitation. Work with brands to develop branding and marketing programs coming out of positioning. Develop 360 creative programs for brands including partnership & distribution recommendations. Formulate content strategy for brands including internal process, production partners, creative sourcing, pricing and content series suggestions. EVP, Creative Lead, Havas Sports & Entertainment (HSE) USA
2016 – November 2017
Led the integration of the content agency Cake, the experiential agency Ignition and the global sponsorships and insights team at HSE to launch the HSE brand in the US. HSE is the creative arm of Havas Media developing branded content programs based on consumer passions. Oversaw all creative development across offices in NYC, Atlanta, Boston and Chicago as well as sitting on the leadership board of HSE. Ran a team of 15 creative experts developing programs that include tactics in experiential, long and short form content, bespoke partnerships, sponsorship activation, influencer programs and digital extensions. Named one of Ad Week’s Most Powerful Women in Sports in 2017 due to unique perspective of leveraging consumers’ passion around sports to create engaging branded content. Head of Content, Havas Media North America
2015 – November 2017
Developed a bespoke social process for Havas combining social listening, content strategy, content creation and distribution expertise. The practice was launched in North America and rolled out globally.
Experience
Creative lead across all native media partnerships for Havas clients, including development of an inshow integration on ABC’s Modern Family for our National Association of Realtors client. Launched the Entertainment Hub, bringing together mobile, experiential, social leads from Havas as well as sister companies Universal Music Group and Studio Canal to expand Havas Media beyond traditional ad placements and into the world of IP development. Frequent thought leadership contributor for Havas; writing articles for publications like The Guardian, Campaign, The Drum and speaking at global conferences, publishers’ national sales meetings and various client workshops. In 2015 ran a social newsroom for Havas at Cannes Lions resulting in Havas being the second most mentioned agency during the festival and garnering the most organic mentions. Co-Lead Cake NY (A Havas Content Agency)
2014 - 2016
Led a restructure for over 40 employees, resulting in double-digit revenue growth in first year of management. Oversaw a complete rebrand of agency, including new service offering and process modification. Fully integrated content and social distribution teams to act as one cohesive team. Created a relationship with alma mater The University of Nebraska-Lincoln to commission content from student run ad agency and provide a talent feed for Havas, resulting in 4 hires to date. Head of Social Innovation, Cake NY
2013 - 2014
Led social education efforts within agency, including 3 months in London office to train staff. Facilitated a 60+ content vendor audit resulting in a global recommendation for Havas bespoke partnerships. Group Director, Social Marketing, Cake NY
2011 - 2013
Led social strategy and content creation for brands such as Red Bull, Havaianas, Keurig and Volvo. Launched a pop-up B-to-B news site for Yahoo where 5+ pieces of original written and video content were created covering all major ad industry events (Ad week, Cannes Lions, CES, etc). Featured interviews with talent like Tom Hanks, Adrian Grenier, and Khloe & Kourtney Kardashian. Concepted and produced a 10 city tour for the LVMH brand MAKE UP FOR EVER. The remix tour garnered 200 Million impressions through foot traffic, social extensions and organic coverage from publications like Refinery29 and Nylon. Ran innovation sessions across Time Inc. portfolio of brands. Account Director, R/GA NY
2010 - 2011
Ran point on the integrated IPG team, including McCann and UM, for the Mastercard account to launch Priceless Cities. Created Mastercard’s first Facebook App. Oversaw a partnership with Amazon.com, integrating Mastercard into their Wish List product. Director of Strategic Ideation, Translation NY
2007- 2009
Developed entertainment activations for Wrigley’s, including producing the #1 hit song Forever and its music video. Brokered deals with Chris Brown, Ne-Yo and Julianna Hough including jingle creation, commercial production and a Times Square concert for 400+ attendees. Launched the Orbit Gum Big Pak character, utilizing music marketing tactics to build credibility and a fan base prior to commercial production.
2
Experience
Associate Account Director, BrandBuzz NY (a Y&R brand)
2006 - 2007
Developed a 360 campaign for Burt’s Bees around petitioning the government for stronger regulation of natural personal care products. Led the NBA account, including consulting on what brands to target for integration deals and building sponsorship packages for client. Launched their first social media presence on Myspace. Account Supervisor, Deutsch LA
2001 - 2006
Central team member on the Expedia.com business. During tenure launched the iconic .com mnemonic and developed an entire rebrand featuring a series of commercials directed by Errol Morris. Account Executive, Rapp Collins Chicago
1999 - 2001
Worked on the digital teams for Harley-Davidson and UPS. Education
University of Nebraska-Lincoln
Graduated May 1999
Bachelor of Journalism and Mass Communications Major: Advertising • Minors: Communications, English, Psychology Named Advertising Alumna of the year 2010
3