Stacey Soleil - Marketing & Technology Director, WEST a Williston Financial Group Company by Stacey Soleil

TABLE OF CONTENTS ABOUT WEST | PAGE 01-02 Learn more about WEST, a Williston Financial Group Company, their mission, as well as products, services & solutions they recommend. GET TO KNOW STACEY SOLEIL | PAGE 03-05 Learn about Stacey's experience & passion for guiding realtors, teams, brokerages & associations alike. Stacey's hyper-local focus lies within the greater Los Angeles & Santa Barbara regions, but also extends out nationally as a speaker, adjunct instructor & internationally as an online influencer. RESULTS | PAGE 06-08 While oftentimes industry providers focus on the theory of what can be achieved, the Marketing & Technology Directors with WEST, a Williston Financial Group Company, roll up their sleeves & focus on generating proof positive results! Take an inside look at testimonials from real estate professionals just like you. WORKSHOP BREAKDOWN | PAGE 09-26 While oftentimes industry providers focus on the theory of what can be achieved, the Marketing & Technology Directors with WEST, a Williston Financial Group Company, roll up their sleeves & focus on generating proof positive results! Take an inside look at testimonials from real estate professionals just like you.

WORKSHOPS (QUICK GLANCE) 8 STEPS FOR CREATING COMPELLING ADS Learn how to make your ads stand out from the crowd and discover the principles behind the desired result of stopping the scroll.

PERSONALIZING LEAD GENERATION Take your lead gen to the next level by learning now to personalize the process & achieve a greater end result.

HOW TO LEVERAGE GOOGLE EARTH IN YOUR MARKETING Learn how to integrate Google Earth technology into your listing presentations, marketing endeavors & social posts.

DIG OUT OF YOUR INBOX Are you drowning in emails and missing out on important correspondence? Learn some tactical strategies that will help you to organize, prioritize and free you from the clutter!

FACEBOOK CREATOR STUDIO - THE MASTERCLASS Learn how to use the latest tool from Facebook that allows you to plan, integrate and publish to both FB & Instagram directly from your desktop or laptop computer.

HOW TO GO LIVE BEGINNERS GUIDE If you panic when you think of going live, this course is for you. Learn the basics on how to over come the hurdles and ease yourself into live videos to help build brand awareness & sell more homes!

TABLE OF CONTENTS

WORKSHOPS (QUICK GLANCE) TARGETING AUDIENCES ON INSTAGRAM This course is to help the novice IG user to identify who their target audience is on the platform and how to connect with them using the IG tools.

HOW TO MAKE AN INSTAGRAM REEL Learn about the latest feature within Instagram that's been generating all the buzz and helping users to increase their engagement rate.

TIK TOK FOR REAL ESTATE Can you believe TikTok is now being used by ADULTS? Well it is and this class will show you how you can implement some video strategies on TikTok & beyond.

BUILDING UP YOUR REVIEWS THE HOW TO SERIES Do you struggle to accumulate your online reviews? Do you have an excellent track record with clients but feel guilty begging for testimonials? This class will help you to build out a strategy that will take the stress out of building up your reviews. BUILDING YOUR BRAND IDENTITY Understanding the differences between your brand & your identity and cultivating a user experience that will leave you top of mind.

GOOGLE MY BUSINESS STARTER COURSE If you don't yet have a GMB or if you have created one but don't know what do with it, this starter course is perfect for you.

GOOGLE MY BUSINESS THE MASTERCLASS This course if for those who've completed the starter course (or have been maintaining a profile on their own), but are looking to level up and increase their traffic & SEO.

FACEBOOK ADS - THE BEGINNER COURSE Have you always wanted to run a Facebook ad campaign but you've been intimidated by doing it all wrong? This class will walk you through how to set up, publish and track your ads.

FACEBOOK ADS - THE MASTERCLASS Are you ready to next level your ad experience? If you've completed the beginner course and want to learn the master tactics of hypertargeting, carousels and dynamic ads...this is the course for you.

THE 123'S OF ADOBE SPARK VIDEO Ever been curious on how to use Adobe Spark Video to create compelling video content for your brand? This course will take you stepby-step though the process.

EVERGREEN CONTENT FOR REAL ESTATE Learn how to identify where to find evergreen content topics, learn how to curate and plan how to implement this content into your content calendar for the entire year.

THE 4-STEP LISTING STRATEGY A great course for new agents or agents that are newly pivoting from being a buyer's agent into becoming a listing agent. Learn the 4-step strategy to systematize your approach to business.

TABLE OF CONTENTS (CONTINUED)

ABOUT

BUILDING A BETTER REAL ESTATE TRANSACTION EXPERIENCE

WILLISTON FINANCIAL GROUP Williston Financial Group executive team members have in excess of 180 total years of experience and success in the settlement services industry.. GOLDEN GATE CAPITAL Golden Gate Capital is a San Francisco-based private equity firm with over $12 billion in committed capital under management. THE MODERN DAY AGENT www.themoderndayagent.com

Our goal is to improve the entire transaction for Realtors, brokers, title companies and lenders… and, most importantly, the consumers they serve. A NEW DIRECTION FOR REAL ESTATE TECHNOLOGY WEST is rebuilding the real estate transaction from the ground up to be fast, secure, compliant and painless for real estate agents, brokerages, lenders and title companies. KEEP IN TOUCH & KEEP CONNECTED WEST is creating an exciting ecosystem of products and services that the Realtors use on a regular basis. More importantly, we are creating a shared data layer to help those applications work better together. We refer to this as “the plumbing” between best in show solutions.

STACEY SOLEIL MARKETING & TECHNOLOGY DIRECTOR WEST, A WILLISTON FINANCIAL GROUP COMPANY

Stacey Soleil is an nationally recognized real estate speaker, business advisor & trainer, that works with top-producing brokerages, Realtors® & real estate teams across Southern California. Stacey brings to WEST 20+ years’ experience in sales and marketing, 10+ years’ working with tech start-ups & an extensive background in recruiting, operations, advertising & sales training within national real estate brokerages. Additionally, Stacey is a 2021 INMAN AMBASSADOR, contributing writer at Inman News and she hosts a weekly Real Estate livestream called Ready…Set… THRIVE! Stacey has been a local & international Social Media Influencer since the early 2000’s, that has collaborated with a plethora of brands, celebrities, businesses and red-carpet events alike. Powered By West | Page 03

NAMED 2021 "10TH ANNIVERSARY" INMAN AMBASSADOR

ADJUNCT INSTRUCTOR RESIDENTIAL REAL ESTATE COUNCIL (RRC)

2020 CONNECTIONS CREW

DON'T JUST TAKE OUR WORD... Read What Stacey's Client's Have To Say

Stacey knows her stuff! She is smart, thorough and happy to share her knowledge to help me better market myself and serve my clients. And her knowledge is GOLD! I feel empowered after attending both a Webinar of hers as well as a one-on-one tutoring session. Thanks Stacey!! Powered By West | Page 06

CLIENT CASE STUDY PROOF POSITIVE RESULTS!

Stacey has been helping transform my business in to one that is a more tech savvy one, and has been showing me all of the ways to utilize my Social Media, Instagram,YouTube, Facebook, etc. So far, she has helped increase my online presence in so many ways, and I can't wait to see how much growth will happen over the next few months as we continue to meet and have our sessions. Marketing Genius! Would recommend to any realtor looking to increase their business via the web. Powered By West | Page 07

AN INDUSTRY INSIDER

UNDERSTANDS THE EXPECTATIONS OF REAL ESTATE OPERATIONS

Stacey has been such a pleasure to work with! She not only understands where I am coming from because... She understands real estate...she is available, and she uses her expertise & understanding of my needs to truly provide a great consultation, which has Helped us to propel our business to the next level! Love her! Powered By West | Page 08

8 STEPS FOR CREATING COMPELLING ADS Learn how to make your ads stand out from the crowd and discover the principles behind the desired result of stopping the scroll.

PERSONALIZING LEAD GENERATION Take your lead gen to the next level by learning now to personalize the process & achieve a greater end result.

HOW TO LEVERAGE GOOGLE EARTH IN YOUR MARKETING Learn how to integrate Google Earth technology into your listing presentations, marketing endeavors & social posts.

DIG OUT OF YOUR INBOX Are you drowning in emails and missing out on important correspondence? Learn some tactical strategies that will help you to organize, prioritize and free you from the clutter!

TARGETING AUDIENCES ON INSTAGRAM This course is to help the novice IG user to identify who their target audience is on the platform and how to connect with them using the IG tools.

HOW TO MAKE AN INSTAGRAM REEL Learn about the latest feature within Instagram that's been generating all the buzz and helping users to increase their engagement rate.

TIK TOK FOR REAL ESTATE Can you believe TikTok is now being used by ADULTS? Well it is and this class will show you how you can implement some video strategies on TikTok & beyond.

GOOGLE MY BUSINESS STARTER COURSE If you don't yet have a GMB or if you have created one but don't know what do with it, this starter course is perfect for you.

BUILDING YOUR BRAND IDENTITY Understanding the differences between your brand & your identity and cultivating a user experience that will leave you top of mind.

THE 123'S OF ADOBE SPARK VIDEO Ever been curious on how to use Adobe Spark Video to create compelling video content for your brand? This course will take you step-by-step though the process.

YOUR Success Is My ONLY Mission! Let's connect Today! ssoleil@poweredbywest.com (818)296-5015 www.staceysoleil.com