StaaG® heritage sports handbook 2015

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Jaeger-LeCoultre® Gold Cup Tuesday 23rd June to Sunday 19th July

The prestige of such an event is hard to over-exaggerate; The Gold Cup at Cowdray is considered by many to be the most important polo tournament in the UK, and one of the most important in the world. Boasting Prince Phillip and the Prince of Wales as previous regular competitors, as well as a multitude of English nobility families, The Gold Cup is the revered height of the polo and the social season. Cowdray Polo Club, where all the final rounds are played, is generally considered the home of British Polo. Taking over from previous sponsors, Veuve Clicquot, this will be the inaugural year for Jaeger-LeCoultre® sponsorship of the games.

What to do: Typically the park is lined with champagne VIP areas. There is usually a hospitality and spectator package offered which includes the likes of exclusive garden areas pitch side, options of welcome drinks and canapés as well as a match day programme, lunch and tea. Nightlife: Continue the party atmosphere at your well chosen picnic spot or head to one of the country pubs nearby to finish off the day, one of our favourites is the Earl of March in Lavant.

Dress Code: Typically men will wear blazers with brogues, trousers or chinos are appropriate, similarly ties are optional. Women should wear summer dresses, oversized sunglasses are usually the accessory of choice, with wedge sandals. Who goes: The profile of the event attracts the greatest polo players from all over the world, as well as aristocrats, business people and socialites. Recent years have seen the elite from the fashion and music world increasing in their attendance, last year Alexa Chung, Jodie Kidd and Zafar Rushdie all graced the event.

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