Service Design ­ Practical access to an evolving field

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n Methodology Service Design is a multi-disciplinary approach. The various relating and overlapping fields have been reviewed to research relevant existing tools. The methods and tools that are available within these areas of related expertise have been reviewed to be applied or adopted to Service Design. Experts in some areas have been consulted to gain detailed understanding of the tasks that cover the discipline and the tasks and skills that are used to perform these tasks. The understanding of the related fields is crucial to understanding Service Design.

Business

Service Design

The audience that this work aims to enable to use Service Design was specified in the goal. To find out their context, needs and goals several interviews have been conducted. This understanding is crucial for the success of this work. To investigate how different tools can be used with this audience a workshop has been carried out. Research that was available from the University of Westminster has been reviewed and gave insights into the way that services are currently developed and innovated. Research has also been undertaken to analyse the tools that are currently being used by the various academic and consultancy players in the Service Design Network. Desk research into existing tools has helped to gain a list of tools and methods that can be used in Service Design as such or that can be adopted to the specific needs of Service Design.

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The end result of this work can be seen as a starting point and discussion base. It enables precise and quality input from both sides, the Service Design experts and the service practitioner community.

[ model one ]

Where does Service Design fit in? This map shows two things: Service Design is part of the worlds of Business, Design and Related fields. Only some aspects of the whole systems are covered in this work. The description of the methodology highlights what these areas are.

Service Design

Introduction

Related fields

A Service Design workshop helped to identify insights, develop ideas and find solutions and to test different tools. In the workshop a supporting service has been discussed and designed. This activity therefore covered rich results: Insights into the needs of practitioners, the development of ideas, and testing the tools that have been prepared especially for this workshop.

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Design


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