Our Brand The promise The brand is our promise to Swarovski consumers. It tells them what it is they can expect from our offering, and it differentiates us from our competitors. Swarovski’s one standout asset is our capacity to add sparkle to peoples’ everyday lives. This brand promise is derived from our CGB core values: Heritage – Crystalline – Enchanting – Accessible Everything we do and say needs to support these values in order to live up to our mission of being the leading fashion jewelry and crystal “Modern Lux” brand in the world.
The elements Our unique brand elements or brand basics, namely our logo, fonts, colors and imagery, help to maximize brand recognition. It is therefore essential that all elements are used correctly and consistently across all consumer touch points by all employees.
The result As one of our most powerful assets, it is up to each and every one of us to build, strengthen and protect the Swarovski brand. These guidelines are part of a much larger effort; we want people to be aware of our brand, to understand it and ultimately create brand preference among consumers.
How to use the brand basics Keep this brochure on your desk, close by for when you need to make a quick check on the placement of a logo or the fonts to use for a specific tool. For more information, visit the branding area of the CGB Intranet (CGB/Communication/Branding), or contact CGB Brand Management (branding.cgb@ swarovski.com).
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Inspiring STYLE touching beauty CRAFTED for light