THERE ARE SEVEN DAYS IN A WEEK. AND WE WANT TO FISH THEM ALL.

After spending the last seven decades building the best rods on earth, we’ve learned a thing or two about making world-class fishing equipment. We didn’t get here by following others, we got here by die-hard persistence and honest innovation.

Guided by the legacy of our founder, Gordon Schluter, we apply that same Midwest work ethic to the next chapter of our story – one laser-focused on reels and reels alone. Fueled by a decades-long love of fishing that’s only surpassed by our passion to deliver the most reliable and advanced reels on the water. SEVIIN. Purpose-built, one-of-a-kind reels, for anglers of every kind.