PRODUCT DEVELOPMENT

Angler First Design

Our team of experts has only one goal — to design the best reels humanly possible. Reels purpose-built to keep you on the water longer. No fluff or unnecessary features because, if it doesn’t make you a better angler, it doesn’t go into SEVIIN reels.

Concept One

No Shortcuts Development And Testing

There’s a reason so many reels look alike. Most are sourced from the same factories using the same designs. That’s the lowestcost way to develop reels, but at SEVIIN, we believe starting with a clean sheet is the only way to create a truly unique angler experience. As hard-core anglers ourselves, we strive to create a reel we’d love to have in our boats.

We generate countless sketches before honing in on a more refined design. The ultimate goal is to design a reel that not only looks great in your hand, but delivers the performance and durability you demand.

Proprietary designs are used in every SEVIIN reel. Drag systems, gear trains, structural frames, and critical components, like ball bearings, are built to our exact specifications. If it doesn’t meet our performance and quality standards, our name doesn’t go on it.

While many other brands only do a cursory “on-the-water” trial, we rigorously test each design in our exclusive SEVIIN reel test lab. Each prototype undergoes a battery of tests ranging from gear strength, gear endurance, salt spray, and more to verify that each SEVIIN reel design will perform as expected before production begins.

And to augment our lab testing protocols, hundreds of reels are sent to our pro-staff for extensive testing in real-world conditions with a variety of fishing techniques, lures, and targeted species.

Decades In The Making

Our reels are engineered to keep you on the water longer, and any day not spent out there is a day you aren’t fishing. We get it. If you’re like us, you use your gear with purpose (to put it lightly).

First thing’s first, register your product for our standard 1-year warranty. If you have any issues with your reel, you can get in touch with our passionate and experienced angler service team and we’ll do everything we can to get you back on the water faster.

To contact our angler care specialists visit seviinreels.com or call 1 (866) VII-REEL 1 (866) 844-7335