P O R T F O L I O Jonathan Scolaro Masters of Architecture+ MBA Spring, 2015
C:480-370-7058 jscolaro@asu.edu
uggenheim, uggenheim, helsinki helsinki
uggenheim helsinki
uggenheim, helsinki
Q: Can we design a museum that is both physically and intellectually accessible to the public, that promotes Nordic art and culture, and that sustains a constant flow of local and foreign visitors, without resorting to commercial gimmicks and dumbed-down exhibitions? Less like this...
More like this...
Less like this...
More like this...
Nordic Inspiration
Process Models
New York Auditorium Roof Terrace Galleries
Galleries
Bilbao Ground Floor Free Public Access
Helsinki Museum Store
section a
uggenheim uggenheim, helsinki helsinki
Woodworking Shop Tallinn Ferry Terminal Entrance
Under the infamous leadership of Thomas Krens, the Guggenheim became known as the “McDonalds” of the museum world. In order to bolster attendance, Krens programmed exhibits with questionable artistic merit, such as the Armani exhibit and “The Art of the Motorcycle”. Simultaneously, he franchised the Guggenheim overseas with the controversial “Guggenheim Bilbao”, possessing a radical architectural form that alienated the local community. Guggenheim, Helsinki rescues this failed paradigm by providing a museum that is physically and intellectually accessible to the general public without resorting to exhibition gimmicks.
Artist Studio
Ticketed Entry Free Public Access
With curved wood paneling, Guggenheim, Helsinki remains architecturally sensitive to the Finnish heritage of Midcentury Modern furniture design. Meanwhile, unlike its two predecessors, 80% of the ground floor is free and open to public access. Ground floor amenities include an Artist Studio and Woodworking Shop where visitors can learn local crafts from Finnish masters. Furthermore, hosting the ferry terminal to Tallinn ensures a constant stream of visitors. If this weren’t enough, the museum facilitates a natural path of travel between primary tourist destinations in downtown Helsinki. Wall Concept
uggenheim
Museum of Helsinki History and Culture
uggenheim, helsinki helsinki
building + site plans
Concept Model
Pedestrian/Bike Route Vehicular Route
Market Square
Esplanade and Theater
Roof Terrace
4
Senate Square
Market
Event Space
Gallery
3
Gallery
l Ta n
lin
Gallery
rry
Fe
2
Gallery
12m
25m
Woodworking Shop
Art Storage and Preservation
Loading Zone
ise
N
Art Studio
u Cr
Museum Store
m
Tickets
Tallinn Ferry Terminal
ol
Cafe
kh
a
Restaurant
oc
Maintenance and Operations
1
St
Architecture and Design Museum
Multi-Purpose Space
a
Visitor Drop-Off Zone
N
d k an r a P ide atory s l l i H erv Obs
uggenheim
uggenheim, helsinki helsinki wall detail
Double Layer of U-Profile Glass with Translucent Insulation Motorized Solar Control Shades Single Layer Laminated Glass Wall System Steel Truss
Catwalk Assembly for Service Access
Lighting
Steel Brace for Horizontal Load
Economic
Users can’t afford (or don’t POGs Set Factors
Value Curve
want to invest) in all the expensive designer items they like. But they still want to try Productthem out. Opportunity ECONOMIC Gap Analysis Users can’t afford (or
Café Helsinki Typical Cafe
don’t want to invest) in all the expensive designer items they like. A smart But they still want to try inventory them out. system and iPad
Learning Experience
Furniture Selection
Flatware Selection
Food Selection
Ambiance
Wait Time
Service
Taste
Technology
Price
Located in the design capital of the world, Guggenheim, Helsinki differentiates itself from other museums by delivering hands-on exposure to famous 20 and 21st century furniture and industrial design products. The museum cafe and restaurant allows patrons to choose which designer furniture and flatware they wish to use as part of their up-scale, curated dining experience. First-hand exposure to works of Eliel Saarinen, Arne Jacobson, and other legendary designers injects visitors with inspiration to catalyze their own design endeavors.
Marketing Analysis
Traditional Experience
Mid-Century Modern Design Fantasy
menu allows you to select from furniture and flatware available in real-time, so you don’t choose an item that is occupied by another customer.
Social SOCIAL
Designers like to travel to
Designers like to travel destinations known for their high design. They want a to destinations known sense of feeling “informed” for their high design. and experiencing things They first-hand want a tosense of later share with“informed” their friends. and feeling experiencing things first-hand to later share with TECHNOLOGY their friends. The smart inventory system and iPad menu allows you to select from furniture and flatware availablemay in realHelsinki residents time, so you don’t choose rent furniture and an item thatflatware is occupied by from the museum for special another customer.
Environmental
events, reducing the storage and manufacturing demand for similar products.
Ideal Customer Profile Name: Jason Scott Job: Project Architect (licensed) Income: $55,000 Peers: Designers, Consultants Age: 33 Relationship: Married, no kids Risk Profile: Moderate Social Media Involvement: High
Needs Met: Craves design/art exposure Limited income Craves travel experience Limited vacation days Spend more time with wife
Colegio Deportivo Architectural Connection for Urban Renewal
Social Housing
Colegio Deportivo
HOUSING TYPOLOGY city within a city
barrio nagera
Research and Urban Context Mapping:
barrio soldati
barrio nagera
lugano 1 y 2
Argentina
Buenos Aires comuna 8
Fa
cto
rie
s Pa
rk
egin the design process, we hit the ground to ore the site. Many people generously shared stories of the neighborhood they live in. Our was to assemble these cultural pieces to tell ry of Comuna 8.
Immigration
ct
HOUSING TYPOLOGY t
Comuna 8 is well known for being one of the most fractured parts of Buenos Aires. Known for its cultural tension and political unrest, a lack of infrastructure and disjointed urban fabric are partly to blame. In order to best understand the factors at play, ourde team conducted a series of inVillas Emergencia person interviews with local community leaders which included a youth program coordinator, a high school janitor, a librarian, a local architect, and a community center manager. These interviews, combined with our own urban studies, led to our proposed design solution.
or
Cildanez
2
1
ie
s
Copello
Pa
rk
Our solution weaves together the holes in the urban fabric around a New City Park. This park provides a neutral territory for the celebration and development of the diverse cultures inhabiting Comuna 8. The main feature of the New City Park is a “Ribbon”, or recreational thoroughfare, which not only facilitates connections to key nodes in the community, but also provides clear boundaries inhibiting illegal squatting, or “invasions”. New City Park re-brands Comuna 8 from an economically depressed area that people avoid to an athletic hub for the rest of Buenos Aires.
Informal Settlements
Tribes 4
Fa
barrio soldati
barrio soldati
Buenos Aires
Local Interviews
lugano 1 y 2
Nagera 2010
3
1
Sandre
2014
2
3
4
Social Housing Projects
Villas de Emergencia
Informal Housing
villas
Social Housing Projects
Colegio Deportivo
reen Space
N
Urban Design Solution:
1. Urbanize “Dead” Green Space Existing
Existing
Proposed
Existing
Dead Active
2. Place Urban Growth Boundary (“The Ribbon”)
Proposed
Civic Infill
Villa Infill
Preserved Green Space
Proposed
New City Park is 3. Construct “New City Park” Master Plan littered with myriad sports facilities in varying states of disrepair. The City of Buenos Aires plans to revamp these sports facilities in order to host the International Youth Olympics in 2018.
Although the Youth Olympics will only visit for one year, we proposed constructing the Olympic venues in such a way that they may be re-purposed Social Housing Infill as a Sports High School afterwards, Control named Invasions“Colegio Manzana Infill Deportivo”
Commercial Infill
Manzana Infill
Social Housing Connection
Colegio Deportivo
Case study: Red Ribbon Park Qinhuangdao, Hebei, China
Turenscape, Red Ribbon Park, Qinhuangdao, Hebei, China
Informal Housing Infill CITY GOVERNMENT
02_Conjecture (Intervention)
Colegio Deportivo
Colegio Deportivo Architectural Design Solution:
Classrooms
5
0m
2.5
0m
20
10
5
0m
20
10
Roof Diagram and Column Diagram
Cafeteria
Gym Locker rooms Student Lounge
20
10
Gymnasium Rendering
Aquatic Center Section
Colegio Deportivo is a high school where academics and athletics intermingle to stimulate both mental and physical excellence. A winding path (the Ribbon) provides a recreational spine leading students and community members across the campus. The signature forms of the school roof mimic the human figure in motion. High activity spaces, such as the gymnasium, have long structural spans, representing how the gait of an athlete increases with speed. Low activity spaces, such as classrooms, Roof Diagram and Column Diagram have shorter spans.
Administration
Aquatic Center
Library
Auditorium Classrooms
Cafeteria Section 10 0m
40m
Colegio Deportivo Constructability:
Roof Detail
Classroom Model 1/4” = 1’-0”
Metal Decking Metal Decking
Terraced classrooms accommodate physical demonstrations where appropriate by providing views to adjacent athletic fields as an educational opportunity in the same way that traditional bleachers provide clear sight lines at a sporting event.
HollowHollow Structural Tube Tube Structural Pipe
Pipe Wide Flange Beam Wide Flange Beam Hat Channel Hat Channel Finish Material Finish Material
1
4
0m
2
1
0m
4
2
2.5
0m
20
10
5
0m
20
10
ill Menil Menil
ill
ill Menil Menil
ill
SUL ROSS ST
MULBERRY ST
MANDELL ST
BRANARD ST
The Menil Collection in Houston, Texas consists of modern artwork housed in a series of buildings scattered throughout a cozy neighborhood of antique bungalows. Commissioned to introduce a new building dedicated to the display and preservation of contemporary drawings, team “Ill-Menil” designed a pair of shimmering “treasure boxes” hovering above the expansive public lawns. Visitors entering the glass enclosed bookstore on the first floor ascend a dramatic, steel staircase beckoning them upwards to the galleries where a series of light wells with operable louvers mediates the correct level of daylight.
MAIN ST
LORETTO DR
cafe
lobby
sculpture patio bookstore
wet bar auditorium
In addition to the bookstore, the first floor also includes a 200-seat auditorium, a cafe, and an outdoor sculpture patio to accommodate public events. The second floor also includes curator offices, storage, preservation space, and a public library room.
N
Concept Sketch
First Floor
amphitheater
ill Menil Menil
ill
2
3
4
5
6
7
8
9
10
11
12
13
A
C
B
gallery
gallery
C
D
work space
library
work space
work space
work space
E
Second Floor
offices
library
work space
work space
work space
wet bar auditorium
work space
14
ill Menil Menil
ill
South Elevation
N 1/4”=1’-0” Scale Model
ill Menil Menil
ill
1”=1’-0” Detail Model