India Smartphone Market to grow at a CAGR of 15 % by 2026. Growing digitalization, new launches, strong promotions, high penetration and frequent update of handsets are driving the India smartphone market. Reliance Jio has greatly affected India smartphone market in the last three years. The launch of 5G connectivity is ready to become mainstream and it seems to impact greatly.
Android segment is estimated to be growing rapidly. More than a billion users carry Android smart devices such as smartphones and tablets, packed with powerful features. Androids are enhanced by the efforts of mobile app developers, who are constantly creating apps for productivity and personal use. An offline channel will continue its dominance throughout the forecast. A craze of internet shopping is driving the online India smartphone market. Rapid expansion and aggressive sale of online channels like Paytm, Amazon, Flipkart are fuelling the growth. Strong online exclusive portfolios are driven by brands like Xiaomi, Honor, Real me, Asus and OnePlus. Reliance Jio is the main driver of the 4G smartphone segment offering JioPhone range of phones. The 2G feature smartphone will continue to decline further as local players struggle for survival in this segment and segment is losing relevance due to the aggressive push in the 4G feature phone segment by Reliance Jio while 3G is foreseen to have considerable growth. Bhopal, Gurgaon, and Jaipur are the fastest growing smartphone markets in India. Each of these cities has registered a growth with more than 40 %. Delhi and Mumbai contributed one-fourth of the total sales in top 50 cities in India. Xiaomi, Vivo, Samsung, OPPO and Transition, Huawei are leading players of the smartphone market in India. Xiaomi retained the top position capturing 30 % share followed by Samsung and Vivo.
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The scope of the India Smartphone Market By Product: • IPhone • Windows • Android • iOS • Other
By Distribution Channel: • Online • Offline
By Internet Speed: • 2G • 3G • 4G • 5G
Key Player Analysed in India Smartphone Market: • Xiaomi • Vivo • Samsung • OPPO • Transsion • Huawei • Apple • Motorola • Nokia • OnePlus • Tecno • Infinix • Lenovo • LG • Micromax
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