A PAUSE IN THE CITY THAT NEVER SLEEPS
Artist and designer Sebastian Errazuriz have created A Pause in the City That Never Sleeps. The video consists of a continuous yawn on loop, shown on Times Square’s electronic billboards from 11:57 pm to midnight each night in January. This project is a part of Midnight Moment, a monthly presentation by The Times Square Advertising Coalition (TSAC) and Times Square Arts.
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The yawning character appears on multiple screens as a bored, omnipresent head looking down at the passing people from between product billboards and advertisements. As yawns are contagious, the masses of people looking up at the screens will inadvertently feel inclined to stop and yawn. As the yawning masses continue to their different destinations across the city, they will now unconsciously carry their contagious message with them, spreading a rare and valuable moment of pause throughout the city.