BUS 475 GENIUS Education Your Life--bus475genius.com

$1690.99 • $896.23 • $845.50 • $1792.45 Marketers at Cream & Fresh Ice Creams update the company‘s web site and online journals regularly with information about new ice creams. Readers who are interested in the articles updated on the company‘s web site and online journals share the links with their friends who further share it with more people. Some readers try the ice creams and add their own comments to the web site and online journals. Which of the following strategies is the company using to promote its products? • Telemarketing • Wholesaling • Stealth marketing • Blogging Managers at Hush Sports Inc., leading manufacturers of sports apparel, are contemplating manufacturing highend maple baseball bats. To understand the existing demand for the product, the marketing managers decide to set an online campaign, promoting the product through blogs, videos, and interactive forums.

Which of the following approaches should the company adapt in its campaign? • Posting messages that the company would not prefer to convey to an audience face-to-face • Replying to the consumer queries about the advantages of using high-end maple baseball bats • Restricting the consumers from posting comments on the company‘s Web site • Withholding information that would cause potential concern over the product‘s quality Sophie owns SugarCream bakery that produces 20 pastries in a day. The price of one pastry is $12. If she hires another worker, she will be able to produce 24 pastries in a day. Assuming that she operates in a competitive market and aims to maximize her profits, she decides not to hire the additional worker. Which of the following explains why Sophie did not hire the additional worker? • The cost of hiring the additional worker was greater than the value of producing additional pastries. • The cost of hiring the additional worker was less than the average product of the additional worker. • The cost of hiring the additional worker was less than the marginal product of the additional worker. • The opportunity cost of hiring the additional worker