Tech Imperatives
Recruiting Demand
Brand Strategic Themes
Local Engagement Focus
DIVERSITY & INCLUSION Local Partnerships & Workshops
OUT COMES Tier 1 National Conference
Niche Tech Events
Local Partnerships & Workshops
Recruiting
Branding
Niche Tech Events
What are Invitational Events?
What are the Benefits? 12
Invitationals
667 attendee s
2018 Invitational Strategy & Calendar Q1
Q2
Q3
Q4
100K spend
Say hello to Eno! We launched Eno, our gender-neutral chatbot and first natural language SMS chatbot from a U.S. bank, to take banking conversations to the next level.
Capital One is a software vendor? We recently began our journey as a software vendor with the release of Critical Stack beta to help enterprises integrate security, compliance and speed in one simple platform.
Investing in the future of Tech! We’re investing $3 million with the University of Maryland College Park to advance machine learning and create an innovation lab where students will apply classroom lessons to real-world problems.
Capital One Developer’s Academy!
CODA
Created for non-computer science majors, as part of CODA associates spend the first 6-months on the job in an intensives software engineering boot camp-style learning program. Upon completion, these associate transition into our Technology Development Program within the Tech Organization.
Hydrograph Launch We launched Hydrograph, a developer-friendly visual tool designed to help create and test cloud-scale extract-transform-load (ETL) jobs, and keep your cluster from becoming a cluster.
Collaboration with Apple We were picked by Apple for a case study featuring how we use their products to bring simplicity and a user-focused lens to the development process.
Commitment to Learning Our commitment to constantly evolving our technical prowess will be key to delivering and innovating as a company. Tech College was created to be the resource for maintaining and acquiring the technical skills associates need.
Inspiring the Next Generation We partnered with Karen Jackson, Secretary of Technology for the Commonwealth of Virginia, to create the Coders Experience to teach nearly 1,000 girls how to code.
Direct Sourced/Passive Candidates in Pipeline/Active Referrals
RSVPs
Direct Sourced/Passive Candidates in
Pipeline/Active Referrals
Total External Attendees
Phone screen with hiring team Further screen with Recruiting team Candidates continue to move
Conversion
through power day cycle
11 URM (78%)
Hire
Phone screen with hiring team Further screen with Recruiting
team Candidates continue to move through power day cycle
Invite passive and active candidates from your pipeline to attend using the email template and link provided by the Tech TA EventsTeam
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Aligns with enterprise brand promise and differentiators
Maps to one or more enterprise tech marketing strategies Highlights our core strengths and values Provides national reach and impacts a lot of people
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First to market or solving a problem in a unique way
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Is a top of mind, timely and trending issue in the tech ecosystem
Technology that looks out for you MACHINE LEARNING
Strategic Themes
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Maps to Tech & Digital strategic imperatives
Marketing Strategies
Criteria for evaluatingI strategic themes:
University Partnerships Center of Excellence Conversational AI: Eno and VA Skills Other ML Product Innovations on the Roadmap
Highlight Tech Ecosystem Contributions DIVERSITY IN TECH Anita Borg
SOFTWARE DEVELOPMENT
Women Who Code
Cloud
Black Girls Code
Microservices
TECH TRAINING & EDUCATION C1 Coders
Tech College CODA
DevOps Automation Open Source Software
Align with the technology elite APPLE
AMAZON