Re-development & Expansion of Market Spaces- 1st Sem @ASU

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Shrinidhi Revankar

ASU - M.ARCH -1ST SEMESTER HILTON GARDEN INN

Under the guidance of: Stefan Richter & Diana Vasquez (Directors Gensler Phoenix)

AUTHENTICALLY HISTORIC HOTELS “THAT HAVE STORY TO TELL” ARE WORTH MORE

OVERVIEW

Hilton Garden Inn

15 East Monroe Street

The Professional Building/ Hilton Garden inn in Phoenix, Arizona is an art deco skyscraper. Built in 1932

Building is 171 feet (52 m) tall. 13-story The building functioned as an office building

The building subsequently sat empty for two dacades from 1932 until losing its last tenants in the 1990s

Surrounding area over-view - commercial buildings & IT hubs.

In the opening shot of Alfred Hitchcock’s 1960 film, Psycho the building was shown.

LOCATION:

Hilton Garden Inn Phoenix Downtown, 15 E Monroe St, Phoenix, AZ 85004

PROXIMITY:

1. From Valley Metro, 101 North 1st Ave Station :1Mile (3min by walk) 2. From Phoenix Sky Harbor International Airport: 3.8 Miles (9 min by car)

Existing hotel

Empty proposed site

Arterial roads

Sub-arterial roads Landscape of city

1 2 3 4 5 6 7 8 1. EXISTING HOTEL 2. EXPANSION 3. BALL ROOM 4. HYATT REGENCY 5. RENAISSANCE 6. CHASE TOWER 7. PAID PARKING 8. METRO STATION SITE PLAN & SURROUNDINGS EXISTING CONDITION OF THE HOTEL

- In the late 1940s several organizations, including the Phoenix Symphony Orchestra and the Phoenix Art Museum, introduced a notable program of visiting artists and touring exhibits.

Sports have a central role in the cultural life of Phoenix.

Baseball is particularly popular. The tourist industry is the longest running of today’s top industries in Phoenix.

Phoenix is the home of a unique architectural tradition and community. Frank Lloyd Wright moved to Phoenix in 1937 and built his winter home

VALUES

CONVENTION HALL

SPORTS

ARCHITECTURE

ENTERTAINMENT ASPECT

- In the opening shot of Alfred Hitchcock’s 1960 film, Psycho the building along with the rotating sign can be seen as the the camera pans across the then-skyline of downtown Phoenix. After that the building also got a name the Psucho building

ART GALARY
TOURISM
HISTORY l PEOPLE
FOOD FUN MUSEUM VINTAGE MOVIE CULTURE YOUTH
CULTURAL
ART MUSIC MOVIE COMEDY

CASE STUDY

- Turkey

Design Development

* archaeological preservation, re-interpreting the architectural program of the -hotel typology- and making use of the modular building expertise made it possible to design a building

* The structure and above all, the points of the structure were adapted according to the specific nods on the site where archaeological layers were washed off by a former riverbed

* The building can be considered at four different layers; the first being an open-air museum parlor at a level closest to the findings, the second the common public areas of the hotel; the lobby and the restaurant hovering over a scenery of the archaeological findings

* The third level is a cluster of prefab modules of hotel rooms and an open-air circulation.

THE MUSEUM HOHEL The 199-room hotel is erected on a site of archaeological findings dating back to antiquity. The Museum Hotel Antakya pays homage to the amazing mosaics, baths, piazzas discovered during the first drills of the site and draws on the tensioned relationship of Archaeology and Architecture by intertwining the ancient and the modern. HOTELS, MUSEUM, ANTAKYA, TURKEY Area : 34000 m² Architects: EAA - Emre Arolat Architecture
PLAN
ELEVATION GROUND FLOOR

DESIGN PROPOSAL

The Entertainment Hotel

As this building has a great historical significance & ancient Architectural value (art deco style building) make it much precious & we want to keep the value of the history intact in-terms of respecting the Architectural style & historical events which made this structure unique in downtown phoenix, Which is also one of milestone of Phoenix’s cultural evolution. This site has got an identity through the movie psycho which proves, the building has a great impact from entertainment sector/ celebrities. Based on these facts we want make this hotel as The Entertainment Hotel. The proposed programs are designed considering the cultural evolution of Phoenix & target users

HISTORY

The downtown Phoenix building that was once home to Steiniger Lodging House, Golden West Hotel and Newman’s Cocktails was demolished & there were controversies around it ,Being an historical building

Programs I Zoning

Empty Theater Exhibition spaces Hotel Expansion Garden resturant Radio/ Podcast Souvenir
PEOPLE Existing
shop/lobby
Target Users Youths Tourists Celebrities
Adaptive
Potential Targets
Reuse
HOSPITALITY ENTERTAINMENT Lobby Roof top Basement Dining Multipurpose hall Room Upliftment Travel in to cultural evolution of Phoenix Entertainment Hotel
MOVIE

EXISTING BUILDING CONDITION

LIGHT RAIL

The historical building which is now known as Hilton garden inn has 2 main entry which leads in to a double heighted hotel lobby which was used as Vally nationl bank’s main lobby, back in 1938. It has a elements of art deco style in the exterior & interior of the building.

RENAISSANCE

CHASE TOWER

BALL ROOM
EXPANSION SITE
PAID
PARKING HYATT REGENCY
HILTON GARDEN INN

EXISTING BUILDING PLANS

Strength

- Great proximity from various kinds of transport systems

-It has a strong historical background

-It is located in the heart of the city

-The building has good accessibility -The locality attracts divergent crowds -Stroung history & cultural aspect

Weakness

- Noise levels are eccentuated

- There is no transition space between the road and the building

- Availability of parking space is limited

-The current building attracts mostly corporate crowds - Lack of greenery around -No outdoor space

Opportunity

- The building has a scope to be made as an entertainment hub, considering the history and the location

- To attract more of a young crowd, as educational institutions (Downtown ASU) are close by

- Scope of adding a sustainable feature and more greenery into the heart of the city

- To give the building a new identity on the basis of its’ history

Threat

- No great view points as it is between the busy city center, and amidst other tall buildings

- The building being a historical building

- Parking and traffic might become an issue

- Homeless people are/will surround the locale, as it is the downtown

BASEMENT 1 PLAN

1ST FLOOR PLAN

LOBBY/RESTUARANT RENTAL SPACE RENTAL SPACE VAULT SPACE STORAGE SPACE
A’
MEETING SPACE ROOMS ROOMS MEETING SPACE ROOMS RENTAL SPACE OFFICE WAITING KITCHEN DOWN
A B B’
2ND FLOOR PLAN
THE ENTERTAINMENT HOTEL

PROPOSED PROGRAMS

EXISTINGBUILDING EXPANSIONSITE BUILDINGEXPANSION BUILDING DEVELOPMENT BUILDINGENTERVENTION ENTERTAINMENTHOTEL
VISITOR EXPERIENCE MEDIA EXPERIENCE HOSPITALITY EXPERIENCE OUTDOOR EXPERIENCE ENTRANCE LOBBY MUSEUM GALLERY SPACE ILLUSION OF DESERT PODCAST MULTIPURPOSE HALL BOUTIQUE THEATER HOTEL RECEPTION LOBBY HOTEL ROOMS OPEN AIR THEATER RECREATIONAL EXP. ROOFTOP RESTAURANT VOAGE PROGRAM BLOCKING PROGRAMS

ALUMINIUM VERTICALS FINISHED WITH POWDERCOATING GLASS LAYER BEHIND THE VERTICALS

EAST&WESTSIDE

EXTERIOR FACADE DEVELOPMENT
THEFACADE
NORTH&SOUTHSIDE
MULLION TO HOLD THE EXTERNAL SKIN OF THE VERICAL TAPERED CLEAN GLASS TEXTURED GLASS
THE ENTERTAINMENT HOTEL
CUT-OUT LOOKING IN TO MUSEUM
LOBBY- 1ST FLOOR VISITOR EXPERIENCE LOBBY GRAND ENTRANCE VOYAGE/ JOURNEY EXI. OFFICE COFFE POINT CUT-OUT BELOW ENTRANCE LOBBY EXI. OFFICE DRIVE WAY TO BASEMENT PARKING TOILET TOILET HOTEL DROP OFF A’ A
1ST & BASEMENT FLOOR
ENTRANCE

MUSEUM CUTOUT ABOVE ARCH. FEATURE TILL 2ND FLR

EXPERIENCE TOILETS JANITOR

JOURNEY HISTORIC MUSEUM STORE RM

1 COFFEE SHOP TOILETS

BASEMENT 1 LEVEL
SPIRAL STAIRCASE CONNECTIONG 3 FLOORS BEING PART OF JOURNEY THROUGH THE CULTURAL EVOLUTION
& VOAGE- BASEMENT
VISITOR
HISTORIC MUSEUM JOURNEY THROUGH THE VAULT DOOR VOYAGE/
SPIRAL STAIR TICKET COUNTER
DIAGRAM SHOWING CUT-OUT EXPANSION 2ND FLOOR :EXHIBITION & MEETING EXHIBITION SPACE -2ND FLOOR VISITOR EXPERIENCE VOYAGE/ JOURNEY EXHIBITION SPACE 1 CUT-OUT BELOW COFFEE SHOP TICKET COUNTER STORE BOH 12 PAX 6 PAX TOILETS TOILETS JANITOR FLOOR PROJECTION EXHIBITION SPACE 2
THE
TO GET DRAMATIC
OF LIGHT
: GELERY & HOTEL RECEPTION GELERY & HOTEL RECEPTION SPACE -3RD &4TH FLOOR VISITOR & HOSPITALITY EXPERIENCE GELLERY SPACE 1 GELLERY SPACE 4 OUTDOOR EVENT SPACE OUTDOOR EVENT SPACE DINING RECEPTION AREA
RESTAURANT WITH STAGE SHOW TICKET COUNTER WAITING AREA COFFEE TOILETS TOILETS ART SHOP STAGE
DIAGRAM SHOWING
GLASS TOP ONN THE CEILING
EFFECT
3RD FLOOR
KITCHEN
ILLUSION OF DESERT TICKET PODCAST STUDIO -6TH FLOOR MEDIA EXPERIENCE BOUTIQUE THEATER & MUILTIPURPOSE HALL-7TH FLOOR BOUTIQUE THEATER TICKET COUNTER POPCORN COUNTER MULTI-PURPOSE HALL STUDIO RECEPTION 14 PAX 6 PAX SUPPORT STAFF TOILETS REPRO
VISITOR EXPERIENCE ILLUSION OF DESERT5TH FLOOR 5TH -7TH FLOOR

ROOM &

FLOOR

TYPICAL ROOM LAYOUT HOSPITALITY EXPERIENCE

TOILETS
TYPICAL
13TH
BOH ROOM BATH OPEN AIR THEATER -13TH OUTDOOR EXPERIENCE OPEN AIR THEATER MECHANICAL RM
THE ROOF TOP
OPENABLE ROOF SHEETS SUSPENDED BAFFLE CEILING ROOF TOP
POOL BAR BAR PIZZA BAR TOILETS STAGE SEATING KITCHEN GREEN WALL FOR INDIRECT SUNLIGHT 3D VIEW
OUTDOOR EXPERIENCE 30TH FLOOR
-30TH FLOOR
BUILDING ELEVATIONS EAST SIDE ELEVATION WEST SIDE ELEVATION NORTH SIDE ELEVATION FIRST FLOOR 0’-0’’ THIRTEENTH FLOOR 151’-3’’ THIRTIETH FLOOR 328’-0’’

BUILDING VIEWS

PHYSICAL MODEL VIEWS

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