LEA BLACK PRESS 2013
OUTLET: STAR MAGAZINE ISSUE: OCTOBER 2013 CIRCULATION: 824,000+
OUTLET: IN TOUCH MAGAZINE ISSUE: SEPTEMBER 2013 CIRCULATION: 1,191,000+
OUTLET: OK! ISSUE: AUGUST 2013 CIRCULATION: 1,00,000+ EXCLUSIVES Mon, August 5, 2013 OK! Exclusive: Lea Black on Her New Skincare Launch, Portraying Inner Beauty On RHOM, New Season Drama, and More! By Victoria Moorhouse OKMagazine.com: What inspired you to make the new skin care collection? Lea Black: I’ve had a line since the mid-1980s. The line has been really successful, and people love it. They keep reordering it, and I’ve exported it around the world. At one time, I had offices around the world. So after 25 years, there’s so much new technology and things you can do. I wanted to make it simple, easy, and affordable, but I really wanted the products to work. If it doesn’t work, why spend your time and money? The efficacy for the product was the most important to me. Moisturizing is the most important thing you can do to your skin, so I added that and the exfoliator—because there’s so much junk in the air today.
Inside and out, Lea Black is quite literally dedicated to beauty. Her new self-named skincare collection alone should give you the obvious hint. The Real Housewife of Miami has been making waves in the industry since the 80s and is back in the spotlight with an entire new line, Lea Black Beauty, consisting of anti-aging and hydrating products. But while a solid skincare regimen with SPF (of course!) does a world of wonders for your confidence, Lea Black has what she classifies as a “you are what you eat and think about” theory on inner beauty that doesn’t have anything to do with how many coats of mascara you layered on your lashes. Considering she’s a reality TV star who has her personal life taped for the world to see, (and comment on!) we’re quite interested in her form of beauty mind control. We caught up with the fabulous star and she gave us the need-to-know deets on her new skincare line, the upcoming season of RHOM, and much, much more.
OUTLET: HALLMARK CHANNEL TV ISSUE: SEPTEMBER 2013 VIEWERSHIP: 1,000,000
OUTLET: NY DAILY NEWS ISSUE: OCTOBER 2013 CIRCULATION: 500,000
OUTLET: YAHOO! ISSUE: OCTOBER 2013 CIRCULATION: 500,000 Beauty Review: Lea Black Beauty Skin Products Lauren Romano, Yahoo Contributor Network Oct 20, 2013 Lea Black Skin Revitalizing Exfoliant The Lea Black Skin Revitalizing Exfoliant is infused with sunflower and Jojoba oils and Hyaluronic and Lactic acids, as well as a mix of aloe vera, licorice, green tea, white tea, grapefruit, and cucumber extracts. For $49.95 for 1.7 ounces, you're not going to get a lot of product. The exfoliant has a whipped look with a cream feel, but doesn't have enough grit to it. However, after a couple of uses, it started to improve the texture and look of my skin, and I was happy that there was no residue leftover on my face after each use like some products leave behind. The best part was that I had no breakouts or sensitivity to the product.
OUTLET: OK! TV ISSUE: OCTOBER 2013 VIEWERSHIP: 1,000,000+
OUTLET: AVENTURA MAGAZINE ISSUE: NOVEMBER 2013 CIRCULATION: 50,000
OUTLET: MIAMI HERALD ISSUE: AUGUST 2013 VIEWERSHIP: 350,000+
OUTLET: IT’S A GLAM THING ISSUE: AUGUST 2013 VIEWERSHIP: 100,000
Lea Black Beauty is Pink Perfection Posted on: August 27th, 2013 Lea Black Beauty Skin Care Lea Black, television star of Real Housewives of Miami has recently introduced a new skincare line, LEA BLACK BEAUTY and it truly is pink perfection. Lea Black collaborated with beauty expert Melinda Wells-DeRocher and created a skincare line which features an array of products including creams, an antiaging serum, a skin exfoliant and a facial wash to name a few. Lea Black
OUTLET: NBC-6 MIAMI ISSUE: SEPTEMBER 2013 VIEWERSHIP: 200,000+
OUTLET: PRETTYCITY.COM ISSUE: SEPTEMBER 2013 VIEWERSHIP: 100.000
LEA BLACK BEAUTY is Pink Perfection Lea Black, television star of Real Housewives of Miami has recently introduced a new skincare line, LEA BLACK BEAUTY and it truly is pink perfection. Lea Black collaborated with beauty expert Melinda Wells-DeRocher and created a skincare line which features an array of products including creams, an anti-aging serum, a skin exfoliant and a facial wash to name a few. Lea Black truly has a unique beauty history as she has been in the health, beauty and fitness business for over 20 years. Her Complete Facial Treatment Kit, “Sudden Youth”, is wildly popular and she even sold her fragrance “JAZZ” to YSL. It comes to no surprise that her newest skin care collection is also a huge success. Lea Black Beauty is different than any other skincare I have used in the past. The products in the Lea Black Beauty line are all pink which makes this skin care quite unique and so much fun to use. I never used pink skincare and this immediately attracted me to it. Lea Black Beauty definitely lives up to its name.
As stated by Lea Black Beauty, “The collection of products was designed to work individually yet yield maximum benefits when used together. Cell regeneration and gentle exfoliation helps the skin reveal its luminosity and radiance, while a state of total moisture leaves skin luxuriously soft and smooth. 100 percent of test subjects noted their skin looked and felt significantly more firm and plump after just one week.”
OUTLET: TBB REALITY.COM ISSUE: SEPTEMBER 2013 VIEWERSHIP: 200,000+
In The Black - An Interview With RHOM’s Lea Black
TBB: You also have a handbag line, Lea Black Handbags. The purse business is a very difficult one to break into as many of the designers have been established for decades and beyond. Other Housewives have tried to break in. What makes your bags different? LB: My bags are glamorous, timeless “after hours” bags – they’re multi-functional and many women use them in the daytime too. They really are show stoppers and are very affordable in the – $100 to $500 range. I started designing them for myself because I found that it’s hard to find a bag that everything fits into that won’t be out of style in a year or two. I created timeless pieces that you can wear with a pair of jeans or an evening gown. Everyone wants to invest in a bag that won’t become outdated.
OUTLET: THE BETTER SHOW TV ISSUE: SEPTEMBER 2013 VIEWERSHIP: 1,000,000 Thursday, September 12, 2013
Featuring: Lea Black's Skin Care and Handbag Line
OUTLET: VITAFAVO.COM ISSUE: SEPTEMBER 2013 VIEWERSHIP: 100,000 Today, we explore the fabulous world of Lea Black… So many of our readers have become familiar with “Lea Black” the character – of the Real Housewives of Miami, but you’re really much more than that and you truly have you hands in a lot of projects. How do you manage it all? What inspired you to start the Lea Black Beauty skincare line? I started with Sudden Youth in the mid 1980′s because I believed in products you would find in your home that would provide amazing results without so many chemicals. I had tried similar egg white and albumen products but I thought I could improve them, and I did, using top chemists and scientists. What I love most about Sudden Youth is how you can see and feel the results immediately after using. Then in the last year or so we decided to expand the line to add moisturizers and a serum – clinical studies verify that these products increase the [moisture] in your skin approximately 440 percent after just two days of use. So, we now have a complete line of Lea Black Beauty products, and it’s all anyone would ever need – a wash, exfolliant, serum, moisturizer and the Sudden Youth kit to tone, firm and tighten. It’s a simple, easy and quick skincare routine – basically a couple minutes in the morning and evening and a 20minute weekly facial. The line is available at www.theworldofleablack.com.
OUTLET: OK! MAGAZINE ISSUE: MARCH 2013 CIRCULATION: 1,000,000+
OUTLET: WWD ISSUE: MARCH 2013 CIRCULATION: 63,000
OUTLET: STAR MAGAZINE ISSUE: MAY 2013 CIRCULATION: 880,000+
OUTLET: HAUTE LIVING MAGAZINE ISSUE: MARCH 2013 CIRCULATION: 25,000
THE WORLD OF LEA BLACK LEVERAGING A BRAND
RESULTS
MILLIONS TOTAL MEDIA IMPRESSIONS
21