Finding Your Personal Brand
Step 5: Keep Analyzing and Updating your Strategy
A
fter a few months of posting with your plan in mind, you might find that your personal branding efforts still aren't giving you the results you had hoped for. Maybe people aren't clicking on the links that you share on LinkedIn, or they're not engaging with your blog posts. Just as you would with any other marketing campaign, this is when you should be looking at your social media analytics, and determining whether you're responding and engaging with your followers in the right way. For instance, I connected with some of my followers to provide them with personal guidance for their problems, rather than sticking to a one-size-fitsall method. This allowed me to access better results for my personal brand. The more you learn about what works for you and your followers, the more you can discover your unique strengths and start to perfect them.
Andy Sio Founder of Strategic Quadrant | Agile Coach Sapience Consulting LLC, Greater Minneapolis-St. Paul Area, US. 32 Sqwawqs Issue 2 January 2018
Personal Branding: it's Important for Everyone Ultimately, if you're only working within a small company, or you've recently started to explore online opportunities for lead generation, you might convince yourself that personal branding doesn't matter to you. Some people assume that a personal brand is only something you need if you want to be a social media expert, or you want to spend most of your time in the media. However, the truth is that a personal brand can be the secret sauce that really makes you stand out in today's saturated marketplace. If you don't take the time to develop your personal brand, then other people will do it for you. That's why trying to establish your personal brand is the most proactive way to control your development in your business, and give yourself the confidence you need to thrive. In fact, your personal branding could even affect the way you influence other people on your team in everything from strategic planning, to product design. Take control of your personal brand, and you'll also take control of your future.
Andy helps companies to produce more values faster and cheaper to customers by coaching companies' product teams strategy to execution, design thinking, agile and lean startup methodologies. He has helped companies like Mayo Clinic, Medtronic, Blue Cross Blue Shields, North Eastern University, CenturyLink, and BestBuy. A co-founder of multiple startups, one of which was incubated in the 500 startups accelerator program. His current venture Strategic Quadrant is a super easy collaboration tool for distributed teams to manage and prioritize business processes and product ideas. You can sign up for free here at https://www. strategicquadrant.com/business-process-modeling-software/