Denim Drift
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As Monarch Gold — last year’s Colour of The Year — ends its glorious streak, it turns over its torch to a brand new colour of the year, Denim Drift. While Monarch Gold revisited the revelry of the past, Denim Drift is a lot more subdued. So how did this understated colour stand out from all the other eye-catching contenders to land the Colour of The Year 2017 title? We let its versatility do all the talking. A hue which paints the skies and the seas, blue exudes inner confidence and seeks peace and tranquillity. It is a colour everyone can relate to and with its tonal greyblue tint, Denim Drift can work a different characteristic based on its application. It can perfectly encapsulate the mood of the moment and can be easily integrated into lifestyles and home styles. With that, it is a blue that we expect to see everywhere and therefore is a perfect representative for Dulux’s new perspective in 2017. A picture of calm, Denim Drift advocates connection, simplification, recognition, a relaxed pace of life and sharing. It is a simple, restful colour we can all understand and relate to. Heleen van Gent, Head of the AkzoNobel Aesthetic Center, adds: “Denim Drift is a wonderfully diverse foundation for the 2017 colour palette, which tells the story of our ‘life in a new light’ trend through its vast range of tones and colours. With blue set to dominate the interior trend agenda for 2017, Denim Drift does a fantastic job by representing the times we live in, designers love it and so do we.” “Denim drift and its complementary colour palette will set off your walls in a beautiful way. There is a colour combination for everyone’s taste and preference within the palette, with denim blue as our favourite.”
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