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Successful AdWords Search Campaign
Often such punishment will happen on the domain level, which means you get nothing out of creating a new account.
Should you allow free search engine marketing (SEM) in your affiliate/loyalty program? If you don’t use AdWords at all you, might want to allow free SEM (remember to restrict brand searches) in your affiliate program. But if you use SEM in the form of AdWords or something similar, you should never allow SEM as a traffic source for your affiliate partners, based on the fact that you cannot view the two ads for the same domain on a given search. This means that if one of your affiliate partners starts a direct linking AdWords campaign using your domain name and you share keywords, then the advertiser with the highest Ad Rank will be shown. This will for sure skew your statistics and keywords, which were previously high performers, and suddenly turn them into dead weight. Additionally, please be aware that you let everyone from 18 to 80 years old describe your brand in front of millions of people every day. Therefore, it might be tempting to allow free SEM, but by doing so you open your company to complete strangers who don’t know your business goals or strategies.
Should you start with AdWords or SEO? Although I’m an AdWords man, I actually recommend that you start with SEO on your own website, also known as on-site SEO. A website that is built well from an SEO standpoint will often find it easier to achieve good Quality Scores in AdWords. Many of the same rules and guidelines are in fact shared by SEO and AdWords, which makes it easier for you to be successful with AdWords once your site is SE optimized. Additionally, SEO is often cheaper than AdWords to start with if you have mastered the basic points.
Author: Andrew Lolk, co-founder of WhiteSharkMedia.com
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