316 101 Ways To Promote Your Tourism Web Site (tourism.maxpress.com)
Subscribed Content Travel and tourism operations should always be looking for permission-based opportunities where they can send weekly package discounts, upcoming contests, Web site updates, and news announcements along with targeted advertisements and promotions to subscribers. Mobile devices are another avenue for such permission-based marketing. You can provide targeted content to subscribers through RSS from your site to a mobile device. You can also send ski conditions, travel coupons, or e-specials to subscribers.
Benefits of Mobile Marketing The different mobile marketing applications provide a variety of benefits to the travel and tourism industry: •
Mobile marketing allows direct, personal communication in real time with the opportunity for immediate, direct response.
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By building a customer profile, you can be very targeted with your vacation packages, campaigns, or offerings.
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Brand awareness can be increased.
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Messages can be sent through this medium very cost-effectively.
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Traffic to Web sites can be increased.
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Customer loyalty can be enhanced.
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Sales can be increased when you provide the right vacation package at the right time to the right customer.
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Interactivity—the target customer is engaged using this technology.
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The number of potential customers you can reach with this medium is staggering. There are over 1.8 billion consumers with access to this technology.
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Two-way dialogue between marketer and target market allows one-onone marketing.